riannahall

I oversee the planning, execution, and optimisation of paid and organic social media campaigns across multiple markets and platforms. I have eight years of experience in the advertising and marketing industry, with a focus on social media strategy and performance. I hold three professional certifications from the IPA and Facebook that demonstrate my skills and knowledge in digital media buying, performance, and measurement.

I have a strong understanding of the entire media ecosystem and how social media can complement and enhance other channels and touchpoints. I also have experience in managing both client needs and stakeholder expectations, having worked both in-house and agency side for global brands such as Just Eat Takeaway.com and Nike. I lead and empower a team of social media specialists, coordinate internal operations, and handle crisis management situations. I am passionate about producing big brand partnerships and collaborations that drive awareness, engagement, and conversions for IG Group and its products.