Available to hire
Hi, I’m Ricardo Odum, a graphic designer and illustrator with a decade of experience creating high-impact visuals for in-house and remote teams. I specialize in branding, illustration, animation, photo editing, and concept development, delivering production-ready assets for print, digital, and social media.
I enjoy collaborating across departments to translate ideas into cohesive visual systems that elevate brands and engage audiences. I’m known for reliable communication, time management, and a passion for clean, effective design.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Graphic Designer at Vanderbilt University - Athletics
August 1, 2023 - PresentLead creative direction and content strategy across all social media platforms for multiple athletic programs.
• Concept, design, and execute campaigns across digital ads, billboards, environmental graphics, email marketing, and apparel
.
• Serve as primary creative liaison for 16 athletic programs and 5 internal departments, aligning brand goals with program needs.
• Direct and manage freelance designers, delegating projects, providing feedback, and ensuring deadlines and
standards are met.
• • Develop program-specific visual systems while maintaining department-wide brand consistency and creative standards.
Social Media Graphic Designer at Chicago Bears
July 7, 2020 - July 28, 2023Developed social media content across multiple platforms to increase engagement and brand visibility.
• Helped drive 20–25% growth in Chicago Bears social media following through strategic visual content.
• Designed graphics, illustrations, photo manipulations, and partnership assets for digital campaigns.
• Collaborated with internal creatives to concept and execute high-performing content.
• Managed coordination between in-house and third-party designers to deliver projects on time.
Social Media Graphic Designer at Chicago Bears Football Club
January 1, 2017 - January 1, 2020Developed social media content across multiple platforms to increase engagement and brand visibility; helped drive 20–25% growth in social media following through strategic visual content; designed graphics, illustrations, photo manipulations, and partnership assets for digital campaigns; collaborated with internal creatives to concept and execute high-performing content; managed coordination between in-house and third-party designers to deliver projects on time.
Graphic Designer at Hibbett | City Gear, LLC
January 1, 2020 - January 1, 2023Designed marketing and in-store graphics for 155 retail locations, improving brand consistency and customer engagement; created daily content for promotions, seasonal campaigns, email marketing, website, and social media; managed store-specific content distribution to ensure accuracy across all locations; elevated visual standards by modernizing signage and maintaining up-to-date advertising; coordinated rapid store changes to deliver marketing materials on time; implemented a new print workflow, reducing annual printing costs by 10%.
Freelance Graphic Artist & Designer at Freelance
January 1, 2023 - PresentLed creative development for multiple clients, delivering logos, brand identities, illustrations, animations, and web design; created production-ready assets for print, digital, social media, and apparel; advised clients on visual strategy and platform-specific marketing to strengthen brand presence.
Education
Bachelor's of Graphic Design at Mississippi State University
August 8, 2011 - May 6, 2016Bachelor’s of Fine Arts in Graphic Design at Mississippi State University
January 11, 2030 - May 5, 2026Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services
Hire a Graphic Designer
We have the best graphic designer experts on Twine. Hire a graphic designer in Nashville today.