Hi, I’m Ricardo, a front-end engineer with 8+ years of experience building scalable ReactJS web applications. I specialize in A/B testing, feature flagging, and AI-assisted development to accelerate iteration and improve code quality. I’ve delivered UX and performance improvements for SaaS and fintech platforms, including SEO optimizations, Core Web Vitals improvements, and AI-assisted debugging. I enjoy collaborating across teams to turn ideas into polished, robust frontend experiences.

Ricardo Carballo

Hi, I’m Ricardo, a front-end engineer with 8+ years of experience building scalable ReactJS web applications. I specialize in A/B testing, feature flagging, and AI-assisted development to accelerate iteration and improve code quality. I’ve delivered UX and performance improvements for SaaS and fintech platforms, including SEO optimizations, Core Web Vitals improvements, and AI-assisted debugging. I enjoy collaborating across teams to turn ideas into polished, robust frontend experiences.

Available to hire

Hi, I’m Ricardo, a front-end engineer with 8+ years of experience building scalable ReactJS web applications. I specialize in A/B testing, feature flagging, and AI-assisted development to accelerate iteration and improve code quality.

I’ve delivered UX and performance improvements for SaaS and fintech platforms, including SEO optimizations, Core Web Vitals improvements, and AI-assisted debugging. I enjoy collaborating across teams to turn ideas into polished, robust frontend experiences.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Beginner
Beginner
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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Senior Software Engineer (Frontend) at Simply Wall Street
July 1, 2019 - October 1, 2025
Led frontend development for a global fintech SaaS platform with 7M users. Implemented fundamental changes in content and performance across the Company Report Summary and Valuation sections to improve UX and content accuracy. Conducted multiple experiments on the Company Report, Screener and Discover sections, increasing user registrations by 2% and WAU by 2%. Developed a brand-new Stock page aimed at increasing organic traffic for key SEO terms such as Company Stock Price, resulting in sustained traffic growth. Adopted Cursor as AI-assisted editor to accelerate feature development, reduce debugging time, and improve code quality. Delivered various SEO initiatives and fixes to reduce SEO-reported errors and restore organic traffic to healthy levels. Continuously optimised Core Web Vitals to enhance SEO and UX and to maintain a consistently healthy level of Good URL rate. Implemented the first iteration of the new dashboard highlighting the main Portfolio features, aligning with the co
Software Engineer (Frontend) at Thrive Collective
February 1, 2018 - July 1, 2019
Enhanced the Ready-Meals Planner web application and reduced user complaints by over 60%. Led requirements analysis, design, and development of capture workflow solutions for document digitisation, data extraction, and archiving.
Senior Solution Consultant at ARM IT Group
March 1, 2011 - February 1, 2018
Communicated with clients by translating technical jargon into clear language, clarified scope, and managed expectations. Led end-to-end project roles including project management, solution development, and customer training. Served as lead for Ephesoft implementation at DBS Bank in Singapore, delivering a large-scale document automation project on time and within scope.
Software Engineer at BizExpress Pty Limited
July 1, 2010 - March 1, 2011
Delivered CMS-enabled websites and small business applications using PHP, Joomla, MySQL, HTML, and JavaScript. Performed CMS setup, custom templates, database integration, and performance optimization for local clients in retail and services.
Software Engineer (Freelance) at Caracas, Venezuela
January 1, 2003 - June 1, 2010
Communicated with clients by translating technical jargon into clear language, clarified scope, and handled revisions. Delivered end-to-end freelance software solutions including CMS setup, templates, and custom development.

Education

Bachelor of Computer Science at Universidad Central de Venezuela
January 11, 2000 - February 11, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services