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Digital Product & Web Consultant & Transformation Leader I am a freelance Digital Product Manager and Transformation Leader with over 20 years experience driving complex platform migrations, CMS architecture, managing websites and digital content. I have worked on enterprise digital platforms, in a live digital media publishing environment, leading and working with cross-functional teams, to deliver high-stakes projects, including co-leading a £1M+, 90+ website migration and scaling a sitewide taxonomy product that generated 307,000 monthly page referrals. What sets me apart is my dual background in product leadership and hands-on content operations. I bring deep editorial and user context, uniting business strategy, user needs, and technical execution.…Digital Product & Web Consultant & Transformation Leader I am a freelance Digital Product Manager and Transformation Leader with over 20 years experience driving complex platform migrations, CMS architecture, managing websites and digital content. I have worked on enterprise digital platforms, in a live digital media publishing environment, leading and working with cross-functional teams, to deliver high-stakes projects, including co-leading a £1M+, 90+ website migration and scaling a sitewide taxonomy product that generated 307,000 monthly page referrals. What sets me apart is my dual background in product leadership and hands-on content operations. I bring deep editorial and user context, uniting business strategy, user needs, and technical execution.

Richard Kendall

Digital Producer, Project Manager, Content Producer, +1

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Digital Product & Web Consultant & Transformation Leader I am a freelance Digital Product Manager and Transformation Leader with over 20 years experience driving complex platform migrations, CMS architecture, managing websites and digital content. I have worked on enterprise digital platforms, in a live digital media publishing environment, leading and working with cross-functional teams, to deliver high-stakes projects, including co-leading a £1M+, 90+ website migration and scaling a sitewide taxonomy product that generated 307,000 monthly page referrals. What sets me apart is my dual background in product leadership and hands-on content operations. I bring deep editorial and user context, uniting business strategy, user needs, and technical execution.…Digital Product & Web Consultant & Transformation Leader I am a freelance Digital Product Manager and Transformation Leader with over 20 years experience driving complex platform migrations, CMS architecture, managing websites and digital content. I have worked on enterprise digital platforms, in a live digital media publishing environment, leading and working with cross-functional teams, to deliver high-stakes projects, including co-leading a £1M+, 90+ website migration and scaling a sitewide taxonomy product that generated 307,000 monthly page referrals. What sets me apart is my dual background in product leadership and hands-on content operations. I bring deep editorial and user context, uniting business strategy, user needs, and technical execution.

Available to hire

Peterborough, United Kingdom

Digital Product & Web Consultant & Transformation Leader

I am a freelance Digital Product Manager and Transformation Leader with over 20 years experience driving complex platform migrations, CMS architecture, managing websites and digital content.

I have worked on enterprise digital platforms, in a live digital media publishing environment, leading and working with cross-functional teams, to deliver high-stakes projects, including co-leading a £1M+, 90+ website migration and scaling a sitewide taxonomy product that generated 307,000 monthly page referrals.

What sets me apart is my dual background in product leadership and hands-on content operations. I bring deep editorial and user context, uniting business strategy, user needs, and technical execution.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Project Manager (Contract) at Klaxon (klaxon.ai)

January 26, 2026 - March 6, 2026

Led a website redesign and migration program, including competitor/marketing goals analysis, content optimisation, and wireframe prototyping in Balsamiq; aligned with business strategy and cross-functional teams.

Digital Producer at National World (now Iconic Media, formerly JP)

October 1, 2015 - January 1, 2026

Directed cross-functional delivery across engineering, UX, infrastructure, data and marketing; translated stakeholder requirements into scalable front- and back-end CMS features; managed vendor relationships; integrated AI/ML CMS capabilities; led site-wide content migration and taxonomy efforts across 90+ sites; maintained UX and content standards.

Digital Editor/Manager at Peterborough Telegraph (JP)

October 1, 2002 - February 1, 2015

Led website management and operational coordination; oversaw print-to-web publishing, content standards, and performance monitoring across a regional publishing group; drove digital transformation and cross-functional collaboration; established site structures, taxonomy, migration, and governance; mentored editorial teams.