Growing sales and awareness for Alibhai Shariff & Sons

Alibhai Shariff & Sons Limited is a heritage brand with over 100 years of experience in the hardware and sanitaryware space.
Our role involved understanding the portfolio of international brands and communicating their product offerings on social media with the objective of driving leads and generating sales. This involved creating monthly content calendars that featured content geared to various segments of the business such as power tools, wheelbarrows, tiles and pressure washing machines etc.
The task was monumental with each segment having unique talking points for each brand and hundreds of products with each brand. For effective communication we began with photography to drive the relevance of the content, we then worked with the brand managers to develop tactical campaigns and offers that drove sales and awareness; all this efforts came together in the digital media plan that targeted unique audiences simultaneously leading back to inquiries and direct sales.
As a result, the pages saw constant growth over the period of our contract and consistent leads and sales in all segments of their product portfolio.