With 18 years of expertise in both digital and traditional marketing, I approach developing strategic communications campaigns that drive engagement and sales. I excel at building brands, leading cross-functional teams, and delivering high-impact campaigns. My aspiration is to impart my knowledge and skills to create a significant and lasting influence. I value collaborative leadership and a data-driven approach to create meaningful results for clients and communities.

Richard Nderitu Mweru

With 18 years of expertise in both digital and traditional marketing, I approach developing strategic communications campaigns that drive engagement and sales. I excel at building brands, leading cross-functional teams, and delivering high-impact campaigns. My aspiration is to impart my knowledge and skills to create a significant and lasting influence. I value collaborative leadership and a data-driven approach to create meaningful results for clients and communities.

Available to hire

With 18 years of expertise in both digital and traditional marketing, I approach developing strategic communications campaigns that drive engagement and sales. I excel at building brands, leading cross-functional teams, and delivering high-impact campaigns.

My aspiration is to impart my knowledge and skills to create a significant and lasting influence. I value collaborative leadership and a data-driven approach to create meaningful results for clients and communities.

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Language

English
Advanced
Swahili
Advanced

Work Experience

Head of Marketing at Safari Centres Naivasha
January 1, 2024 - August 31, 2025
Served as Marketing Lead for Safari Centre, Naivasha from January 2023 to August 2025, spearheading comprehensive brand development and marketing strategy that significantly enhanced mall visibility and transformed public perception. Collaborated with directors, management, and tenants to develop and execute monthly marketing campaigns, annual event calendars, and budgets while managing all creative output including billboard design, social media content, photography, and videography. Led high-impact projects including website redevelopment, directed a team of 5 matatu graffiti artists to create distinctive mall front artwork installations, conceptualized the iconic "I Love Naivasha" photo destination, and coordinated on-site marketing for the 2025 WRC Safari Rally "Meet the Crew" event, collectively driving improved mall awareness and positive online sentiment.
Creative Director / Managing Director at Overmind Associates Limited
July 1, 2016 - Present
Lead creative direction, branding, and integrated marketing campaigns; managed a multidisciplinary team; drove revenue growth and delivered high-quality outputs for clients across digital and traditional channels.
Marketing Lead at Safari Centre, Naivasha
January 1, 2023 - August 1, 2025
Spearheaded brand development and marketing strategy; improved mall visibility, collaborated with directors and tenants to execute monthly campaigns and annual event calendars; managed creative output including billboard design, social media, photography, and video.
Campaign Video Producer / Volunteer at Kenya Blood Foundation
June 1, 2024 - June 30, 2024
Shot and edited blood donation awareness video content for national audiences, contributing to outreach and engagement efforts.
Creative Producer / Campaign Designer at Tulia Amboseli Safari Camp
December 1, 2023 - December 31, 2023
Conceptualized and produced a campaign for the camp, including photography and video content to enhance visibility and bookings.
Influencer Video Content Creator at Goodlife Pharmacy / Nick Muthumbi
April 1, 2022 - April 30, 2022
Developed influencer video content for the 'Skillfully Yours' campaign, generating online conversations and driving interest in skincare products.
Content & Communications Lead at Together for Better Foundation
January 1, 2020 - December 31, 2020
Led development of a reputable online presence with fundraising website and communications strategy; collaborated with developers and designers to execute campaigns.
Fundraising Social Media Content & Media Communications Lead at Together for Better Foundation
January 1, 2021 - December 31, 2023
Facilitated fundraising social media content and media communications; documented outreach drives and produced compelling documents for campaigns.
Campaign & Content Strategist at Together for Better Foundation (DTB Bank partnership)
January 1, 2024 - Present
Developed influencer strategy and content for WRC 2022 campaigns, generating significant brand awareness through collaborations with influencers.
Photography & Brand Film Lead at Air Kenya Express Nairobi
March 1, 2020 - April 30, 2020
Led official corporate photography and branding shoots; refreshed imagery and branding across channels.
Team Lead / Documentary Production at Kenya Film Commission / Red Door Vision Public Relations / Department of Film Services / Mbeere South MP
January 1, 2019 - December 31, 2020
Led a 12-person film crew to conceptualize and shoot a 20-minute documentary for the ICT Ajira Program (2020).
Marketing & Campaign Lead at The Hub Karen
January 1, 2016 - December 31, 2017
Developed weekly activations, marketing strategies, content curation and digital advertising; contributed to driving high visitor traffic.
Creative Director / Communications Lead at Alibhai Shariff & Sons Limited
January 1, 2016 - December 31, 2019
Managed corporate communications; raised brand awareness and drove sales via strategic campaigns, brand films, and content production.
Senior Creative / Digital Art Director at The Digital Brand Agency
October 1, 2012 - March 31, 2014
Led creative concept development and execution; contributed to rebranding for clients; produced compelling presentations and digital content.
Art Director at Air Press Communications Ltd
August 1, 2011 - October 31, 2012
Directed official photo shoots and branding visuals; coordinated creative briefs and output across print and digital channels.
Freelance Design Consultant at Freelance
January 1, 2006 - July 31, 2011
Managed diverse branding, animation, 3D visualization and user interaction design projects for multiple clients.
Creative Designer / Exhibits Lead at Wild Fusion Kenya Ltd
March 1, 2014 - February 28, 2015
Led creative concept development and on-brand output; contributed to corporate campaigns and client projects.
Brand Creative / Exhibit Design Lead at Beams Karen
January 1, 2007 - December 31, 2011
Created branding and on-air design concepts; produced exhibit stands and promotional materials.
Brand & Marketing Designer at Mado ra Group / Westgate Mall
January 1, 2016 - December 31, 2018
Created seasonal sales campaigns and in-store branding; produced visuals for mall promotions and product lines.
Brand & Motion Design Lead at KASS Media
January 1, 2012 - December 31, 2014
Led branding, motion graphics, animation and interactive design for multiple campaigns; delivered world-class visual content.
Official Corporate Photographer / Brand Visuals at Air Ken ya Express Nairobi
March 1, 2020 - April 30, 2020
Led the corporate photography and brand film efforts; refreshed the company’s visual identity.

Education

Diploma in 3D Animation at Shanghai Tao Media Arts College
January 11, 2030 - April 4, 2026

Qualifications

Diploma in 3D Animation
January 11, 2030 - April 4, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Government, Non-Profit Organization, Real Estate & Construction, Consumer Goods, Computers & Electronics, Professional Services, Education, Retail, Software & Internet
    paper A Daring new menu for Dari Restaurant

    Working with the accomplished and international Chef Hector Boo, we collaborated to craft and inspired menu design for Dari Restaurant in Karen. This effort took over 2 days of photography and culminated on a beautifully designed and appetizing menu.

    paper it is the law, animated film

    10 years ago, I worked on this animation project for 17 months, working 16 to 20 hour days. I worked with a friend who designed the characters, sketches, and the proceed to storyboard the entire animation. From there modelling each character, house and prop. The most challenging part was the character rigging process for over 13 characters and cloth simulation added to which was the monumental task of animating every character and set in each scene.

    While this was ongoing, the studio was recording voices for each character and developing face morphs for talking.

    Lighting and rendering was interesting as it took 30 seconds per frame for about 2 weeks of rendering. The editing process involved adding dialogue, foley and sound track.

    This was my first attempt in animation and looking forward to new projects, feel free to get in touch.

    paper Ajira Digital Program in Mbeere South Constituency

    Collaborating with key government departments, we scripted, planned and directed a short documentary on the success stories of Ajira, a government program that brought online jobs to rural areas.
    Over the cause of several weeks, we traveled to the deepest parts of one of Kenya’s larger constituencies and documented different stories for the documentary that was well received by the ministry.

    paper Ajira Digital Program in Mbeere South Constituency

    Collaborating with key government departments, we scripted, planned and directed a short documentary on the success stories of Ajira, a government program that brought online jobs to rural areas.
    Over the cause of several weeks, we traveled to the deepest parts of one of Kenya’s larger constituencies and documented different stories for the documentary that was well received by the ministry.

    paper Air Kenya Brand Photography and Short Brand film

    We were privileged to win a pitch to for photography and created a brand film for Air Kenya. This involved consulting with the airline and creating a unique visual style and working with a team of 4, from make up, lighting and sound.
    We successfully delivered a fresh catalogue of images featuring all their divisions and management team.

    paper A calming experience in Amboseli at Tulia Amboseli Camp

    We made a series of digital content and a short film for the Camp in the greater Amboseli National Park. This project involved a lot of planning to carefully understand what the camp had to offer and bring it to life in the
    video during a 5 day shoot.

    This necessitated the need for a couple to be our models, helping us bring the story to life through a human perspective. From the choice of music, to the selection of edits, the brand film represents the full camp experience.

    paper The Hub Karen, Creative Direction Launch year

    As the agency of record during the first years of operation, we were privileged to have helped establish the presence one of Kenya’s premier Destination malls.
    Working with the marketing and sales teams, we developed communications strategies and media plans to drive footfall to the malls stores and outlets. The communication was both internal and external involving a wide selection of skills from our team to make sure we achieved a cohesive message.

    paper Growing sales and awareness for Alibhai Shariff & Sons

    Alibhai Shariff & Sons Limited is a heritage brand with over 100 years of experience in the hardware and sanitaryware space.
    Our role involved understanding the portfolio of international brands and communicating their product offerings on social media with the objective of driving leads and generating sales. This involved creating monthly content calendars that featured content geared to various segments of the business such as power tools, wheelbarrows, tiles and pressure washing machines etc.
    The task was monumental with each segment having unique talking points for each brand and hundreds of products with each brand. For effective communication we began with photography to drive the relevance of the content, we then worked with the brand managers to develop tactical campaigns and offers that drove sales and awareness; all this efforts came together in the digital media plan that targeted unique audiences simultaneously leading back to inquiries and direct sales.
    As a result, the pages saw constant growth over the period of our contract and consistent leads and sales in all segments of their product portfolio.


    paper Growing a Non Profit to have better awareness

    Together for Better foundation approached us to help amplify their CSR efforts towards driving donations from their global benefactors.
    The foundation is on a mission to provide reusable sanitary pads and promoting literacy through their library initiative. So far, the foundation has successfully provided over 123, 000 sanitary pads and over 36,000 books all over Kenya.
    Our role begun with understanding the vision of the founder and the future ambitions and goals for the foundation. From thereon we delved into understanding the Menstrual Hygiene Management and the impact reusable sanitary pads have in improving the quality of life for women and girls especially in rural and marginalised communities.
    We also took the time to understand the value of books as a means of empowerment. Equipped with this knowledge we created and wrote content that has visible on the website. Part of the consideration was to ensure our content worked for search engines, bringing the foundation to the top rankings.
    We then proceeded to work with the client to shoot photography content. After that we worked to integrate an online card payment system from I & M bank, ensuring secure donations go straight to the foundation’s account and thereby eliminating the need for expensive third-party payment systems and commissions.