I'm a Product Designer with over 15 years of experience creating compelling user experiences for early-stage startups and B2B software. I enjoy helping companies increase acquisition and de-risk their design investments by applying a mixture of conventional and non-conventional design and business methodologies. I constantly strive to help businesses achieve better product-market fit with new concepts and assist in growing and scaling their existing products. Throughout my career, I've had the opportunity to lead design projects across a wide variety of industries, work remotely with international teams, and contribute to projects for renowned clients. I'm passionate about maximizing the quality of every design project I handle and continuously learning new approaches to improve my craft.…

Richard Segura

I'm a Product Designer with over 15 years of experience creating compelling user experiences for early-stage startups and B2B software. I enjoy helping companies increase acquisition and de-risk their design investments by applying a mixture of conventional and non-conventional design and business methodologies. I constantly strive to help businesses achieve better product-market fit with new concepts and assist in growing and scaling their existing products. Throughout my career, I've had the opportunity to lead design projects across a wide variety of industries, work remotely with international teams, and contribute to projects for renowned clients. I'm passionate about maximizing the quality of every design project I handle and continuously learning new approaches to improve my craft.…

Available to hire

I’m a Product Designer with over 15 years of experience creating compelling user experiences for early-stage startups and B2B software. I enjoy helping companies increase acquisition and de-risk their design investments by applying a mixture of conventional and non-conventional design and business methodologies. I constantly strive to help businesses achieve better product-market fit with new concepts and assist in growing and scaling their existing products.

Throughout my career, I’ve had the opportunity to lead design projects across a wide variety of industries, work remotely with international teams, and contribute to projects for renowned clients. I’m passionate about maximizing the quality of every design project I handle and continuously learning new approaches to improve my craft.

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Language

Spanish; Castilian
Fluent
English
Advanced
Catalan; Valencian
Advanced

Work Experience

Indie Product Designer and Founder of a Design Agency
January 1, 2023 - June 14, 2024
Applying a wide range of both conventional and non-conventional design and business methodologies to help companies achieve better product-market fit with new concepts as well as helping to grow and scale existing products.
Full Stack Product Designer at Mobile Jazz
August 1, 2017 - December 31, 2022
Participated in many different projects to improve and maximize the quality of every design project that drops in his hands.
Head of Product Designer at Evolium
February 1, 2015 - July 31, 2017
Lead product designer for AVG Antivirus.
Senior UX / UI Designer at Mubiquo
February 1, 2014 - November 30, 2015
Lead Designer for Mobile projects. Designing Apps for Shell, Mango, Nestlè, Hennessy, and some other more.
Creative Art Director at Metamedia
January 1, 2013 - December 31, 2013
Art Director for video shooting and motion graphics projects creating.
Senior UX / UI Designer at ISSI Media
January 1, 2012 - October 31, 2012
Working on Web projects.
Senior UX / UI Designer at Elogia
March 1, 2007 - November 30, 2011
Working for several clients and projects.
Senior UX / UI Designer at Seguramultimedia
January 1, 2005 - March 31, 2007
Project Leader and Art Director for several clients and projects.
Partner at Nomadesign
January 1, 2002 - December 31, 2004
Working as Project Leader for Government web projects.
Indie Product Designer and Founder of a Design Agency
January 1, 2023 - Present
Applying a wide range of both conventional and non-conventional design and business methodologies to help companies achieve better product-market fit with new concepts as well as helping to grow and scale existing products.
Full Stack Product Designer at Mobile Jazz
December 31, 2022 - July 17, 2025
Participated in many different projects to improve and maximize the quality of every design project that drops in his hands.
Head of Product Designe at Evolium
July 31, 2017 - July 17, 2025
Lead product designer for AVG Antivirus.
Senior UX / UI Designer at Mubiquo
November 30, 2015 - July 17, 2025
Lead Designer for Mobile projects. Designing Apps for Shell, Mango, Nestlè, Hennessy, and some other more.
Creative Art Director at Metamedia
December 31, 2013 - July 17, 2025
Art Director for video shooting and motion graphics projects creating.
Senior UX / UI Designer at ISSI Media
October 31, 2012 - July 17, 2025
Working on Web projects.
Senior UX / UI Designer at Elogia
November 30, 2011 - July 17, 2025
Working for several clients and projects.
Senior UX / UI Designer at Seguramultimedia
March 31, 2007 - July 17, 2025
Project Leader and Art Director for several clients and projects.
Partner at Nomadesign
December 31, 2004 - July 17, 2025
Working as Project Leader for Government web projects.
Indie Product Designer and Founder of a Design Agency
January 1, 2023 - Present
Applying a wide range of both conventional and non-conventional design and business methodologies to help companies achieve better product-market fit with new concepts as well as helping to grow and scale existing products.
Full Stack Product Designer at Mobile Jazz
December 31, 2022 - July 17, 2025
Participated in many different projects to improve and maximize the quality of every design project that drops in his hands.
Head of Product Designe at Evolium
July 31, 2017 - July 17, 2025
Lead product designer for AVG Antivirus.
Senior UX / UI Designer at Mubiquo
November 30, 2015 - July 17, 2025
Lead Designer for Mobile projects. Designing Apps for Shell, Mango, Nestlè, Hennessy, and some other more.
Creative Art Director at Metamedia
December 31, 2013 - July 17, 2025
Art Director for video shooting and motion graphics projects creating.
Senior UX / UI Designer at ISSI Media
October 31, 2012 - July 17, 2025
Working on Web projects.
Senior UX / UI Designer at Elogia
November 30, 2011 - July 17, 2025
Working for several clients and projects.
Senior UX / UI Designer at Seguramultimedia
March 31, 2007 - July 17, 2025
Project Leader and Art Director for several clients and projects.
Partner at Nomadesign
December 31, 2004 - July 17, 2025
Working as Project Leader for Government web projects.
Indie Product Designer and Founder of a Design Agency
January 1, 2023 - Present
Applying a wide range of both conventional and non-conventional design and business methodologies to help companies achieve better product-market fit with new concepts as well as helping to grow and scale existing products.
Full Stack Product Designer at Mobile Jazz
December 31, 2022 - July 17, 2025
Participated in many different projects to improve and maximize the quality of every design project that drops in his hands.
Head of Product Designer at Evolium
July 31, 2017 - July 17, 2025
Lead product designer for AVG Antivirus.
Senior UX / UI Designer at Mubiquo
November 30, 2015 - July 17, 2025
Lead Designer for Mobile projects. Designing Apps for Shell, Mango, Nestlè, Hennessy, and some other more.
Creative Art Director at Metamedia
December 31, 2013 - July 17, 2025
Art Director for video shooting and motion graphics projects creating.
Senior UX / UI Designer at ISSI Media
October 31, 2012 - July 17, 2025
Working on Web projects.
Senior UX / UI Designer at Elogia
November 30, 2011 - July 17, 2025
Working for several clients and projects.
Senior UX / UI Designer at Seguramultimedia
March 31, 2007 - July 17, 2025
Project Leader and Art Director for several clients and projects.
Partner at Nomadesign
December 31, 2004 - July 17, 2025
Working as Project Leader for Government web projects.

Education

Graphic Designer at UBA (University of Buenos Aires)
January 1, 1992 - December 31, 1998
Graphic Designer at UBA (University of Buenos Aires)
January 1, 1992 - December 31, 1998
Graphic Designer at University of Buenos Aires
January 1, 1992 - December 31, 1998
Graphic Designer at UBA (University of Buenos Aires)
January 1, 1992 - December 31, 1998

Qualifications

Usability
June 1, 2008 - June 30, 2008
Usability
June 1, 2008 - June 30, 2008
Usability
June 1, 2008 - June 30, 2008
Usability
June 1, 2008 - June 30, 2008

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Government, Retail
    uniE621 Glaze – Sell with Your Own Branded App in Minutes 🌟
    Objectives Develop a playful yet professional visual identity for Glaze. Design a simple, user-friendly dashboard for catalog uploads, app creation, and order tracking. Enable non-technical users to generate shopping apps with no code. Support smooth POS integration and responsive PWA delivery. Challenges Breaking B2B Stereotypes: Needed a warm, spontaneous brand look—uncommon in B2B tools. Feature Complexity: Dashboard had to handle products, QR codes, promotions, and analytics easily. Flexible Scaling: Design must adapt to different brands and product types. Design Process 1️⃣ Brand Identity Developed logo, color palette, and typography to feel *spontaneous, playful, simple,* and *approachable*. Balanced vibrant visuals with clear professional appeal. 2️⃣ Dashboard UX/UI Designed clean user flows for uploading products, monitoring orders, and creating QR codes. Built modular interface components for flexibility and scalability. 3️⃣ No-Code App Builder Created an app template system to generate branded PWAs in minutes. Made sure integration with existing POS systems was easy to set up. 4️⃣ Marketing Website Designed a landing page to explain complex tech in simple terms. Used friendly visuals and clear CTAs to attract small business owners. Key Features Branded App Generator: Instantly turns catalogs into custom PWAs. Manager Dashboard: One hub for uploads, orders, promotions, QR, and analytics. POS Integration: Easy plug-in for existing systems. Modular Design: Flexible blocks adapt to any client’s needs. Launch Website: Informative and conversion-focused landing page. Outcomes Launched Glaze with full branding, UX/UI, and Webflow marketing site. Enabled small businesses to build a shopping app without technical skills. Positioned Glaze as an innovative, approachable solution for B2B digital commerce. Lessons Learned Humanizing B2B: Playful branding helps stand out in corporate spaces. Design for Flexibility: Modular systems make complex tools scalable. Keep It Simple: Clear, education-first messaging drives user trust and sign-ups. 👉 Explore the full project: https://www.twine.net/signin…
    uniE621 Pitinglish – Inclusive, Neuro‑Educative & AI‑Personalized English Learning for Kids
    Objectives Make English learning fun and engaging by integrating content based on each child’s interests. Support neurodiverse learners (dyslexia, ADHD, AACC, autism) with specialized methodology. Use AI to dynamically adapt each lesson in real time to a child’s progress and needs. Challenge & Context Diverse learning profiles: Children have varied interests and neurological needs. Inclusive design demands: Classes must be accessible and fun for all learners. AI implementation: Content and pacing must adjust automatically via AI for optimal engagement. Design Process Interest-based Curriculum - Initial surveys capture each child’s passions (superheroes, sports, etc.) to drive lesson themes. Neuro‑Educative Modules - Lessons are crafted with strategies supportive of dyslexic, ADHD, AACC, and autistic learners. AI‑Driven Personalization - Real-time adjustments in difficulty and content based on learner responses. Teacher-Designed Delivery - Teachers trained in the Pitinglish method use the system to deliver engaging, customized classes. Key Features Adaptive AI Lessons: Real-time lesson tailoring to student performance and interest. Inclusive Content: Designed for neurodiversity—dyslexia, ADHD, AACC, and autistic needs. Interest-Driven Material: Lessons based on each child’s favorite themes for motivation. Trained Teachers: Educators educated in neuro‑education to empower each child. Outcomes Gained strong traction in Spain, backed by Barcelona Activa and startup press. Reports from parents highlight improved confidence and engagement for children with diverse needs. High retention and satisfaction through personalized, enjoyable learning experiences. Lessons Learned Personalization is key: Aligning content with passions boosts engagement. Inclusive design works: Tailored methods truly benefit neurodiverse learners. Human + AI synergy: AI supports teachers—not replaces them—in delivering quality education. Testimonial “I invited him to join Pitinglish as a co‑founder. He's a brilliant designer with a strong sense of branding and user experience, and he's been key in shaping our products from the ground up.” — Xavi, Pitinglish founder For more details on methodology, team, and impact, check out Pitinglish’s case study: https://www.twine.net/signin…
    uniE621 Kabilio – Smart Accounting & Tax Management Powered by AI
    Objectives Simplify accounting and tax tasks for freelancers and small businesses. Convey trust, clarity, and innovation through branding. Automate invoice categorization, tax reports, and expense insights with AI. Challenge & Context Users face complexity when managing finances and lack time or expertise. The product needed to feel “smart” yet approachable. Platform had to balance automation with user control. Design Process Branding: - Crafted logo, type, and color scheme to communicate professionalism and innovation. - Created a cohesive identity for the fintech space. Platform UI/UX: - Designed intuitive Figma flows for expense categorization, tax reporting, and AI-generated insights. - Built a scalable design system to support future expansion. Website Design & Webflow Development: - Created a value-focused public site with testimonials and strong CTAs. - Developed in Webflow for a high-performance, responsive experience. Key Features AI-Based Expense Categorization: Automated classifying and proposal of accounting entries. :contentReferenceoaicite:6]{index=6} Tax & Reporting Automation: Generates tax summaries and financial insights. :contentReferenceoaicite:7]{index=7} Unified Dashboard: Clean UI presenting key metrics, reports, and tasks. Design System: Modular for consistent UI across components and updates. Outcomes Established a distinctive fintech brand and trustworthy visual identity. Delivered a clean, user-friendly AI-driven platform. Public-facing website positioned Kabilio confidently in the market—conversion-ready. Lessons Learned Branding as trust signal: Visual identity builds confidence in an AI-based product. Balancing control and automation: Users appreciate AI handling complex tasks, but with oversight. Design systems enable scalability: Streamlines adding new features without design drift. For an interactive preview, check out the public site designed by Richard Segura and the Figma prototype on Contra, here: https://www.twine.net/signin…
    uniE621 Bookia.ai – Interactive AI‑Powered Digital Books Website
    Objectives Showcase Bookia.ai’s interactive AI-driven digital book capabilities. Drive user engagement and conversion with clear calls-to-action. Ensure a modern, responsive, and high-performance site. Design Process Wireframes & Visual Design - Developed clean layouts emphasizing AI-powered interactivity. - Ensured intuitive navigation to highlight key features. Webflow Development - Built fully responsive layouts for desktop, tablet, and mobile. - Optimized site performance and loading speeds. Conversion Optimization - Designed prominent signup buttons and clear value propositions. - Refined CTAs to drive user action effectively. Key Features Interactive UI: Showcases AI features through dynamic visuals. Responsive Design: Consistent experience across all devices. Conversion-Driven Layout: Strategically placed CTAs and concise messaging. Performance Focused: Fast load times and smooth animations. Outcomes Successfully delivered a sleek, engaging website tailored for the Bookia.ai brand. Enhanced user clarity and boosted signup conversion potential. Positive client feedback: > “Ha sido todo un placer trabajar con Richard. Gran profesional.” – Pau Nicolas Lessons Learned Built for conversion: Combining usability with persuasive design drives sign-ups. Mobile-first matters: Responsive layouts are crucial for AI platforms with diverse audiences. Webflow advantage: Leveraging Webflow speeds up deployment while maintaining design quality. For a live preview, visit: https://www.twine.net/signin…
    uniE621 Otto – UX/UI for an AI‑Based Project Management Tool
    Objectives Design an intuitive and modern interface for managing tasks and projects using AI. Optimize user flows to streamline task creation, assignment, and team collaboration. Ensure responsive and scalable design across desktop and mobile devices. Challenge & Context Complex workflows: Enable smooth collaboration among teams of varying sizes. AI integration: Highlight and simplify AI-driven task suggestions and automation. Device compatibility: Maintain consistency and usability across multiple screen sizes. Design Process Crafting a clean UI Focused on a modern visual aesthetic that promotes clarity and ease of use. Optimizing user flows Designed intuitive flows for task management and team communication to increase efficiency. Ensuring scalability and responsiveness Built scalable UI components that adapt to various devices, ensuring consistent experience. Key Features Minimalist design with clear iconography and whitespace for legibility. Streamlined task flows: easy creation, editing, assignment, and tracking. AI‑powered assistance: suggested task workflows and smart automations. Cross‑device consistency: designs optimized for desktops, tablets, and mobile. Outcomes Delivered a sleek, user-centric UX/UI design prototype for a next-generation project management tool. Enhanced usability and collaboration by simplifying complex processes. Created a robust, scalable design system ready for future AI-powered features. Lessons Learned Simplicity wins: Clean visuals help users trust and engage with AI-enhanced workflows. User flow focus: Mapping user journeys is essential in complex multi-user environments. Scale early: Designing responsive components simplifies future feature growth. For the full Figma prototype and additional details, check out Richard Segura’s project page on Contra: https://www.twine.net/signin…
    uniE621 Clip Health – Empowering COVID‑19 Diagnostics with Scalable Mobile Design
    Project Goal: Create an intuitive mobile app to run COVID‑19 tests at home and later support bulk testing in laboratories. The solution needed to connect seamlessly with the hardware device via Bluetooth and manage up to 20 simultaneous tests. Challenge & Context Urgent healthcare need: Developed during the COVID‑19 pandemic to expand testing accessibility. Evolving scope: Initially for home users; later adapted for laboratory use with high-volume testing. Technical integration: Stable Bluetooth connection and clear test result display were critical. Design Process Iterative Design & Testing - Multiple design–test cycles with diverse users to ensure intuitiveness—even for first-time users. - Usability insights led to refined flows and enhanced clarity. :contentReferenceoaicite:2]{index=2} Scalability in UI Components - Modular, reusable components built to handle dynamic testing sessions, from 1 up to 20 tests. :contentReferenceoaicite:3]{index=3} Hardware Integration - Collaborative effort with hardware engineers for robust Bluetooth pairing and real-time updates. - Data visualization of test progress and results was crafted for clarity and immediacy. :contentReferenceoaicite:4]{index=4} Key Features Dynamic Multi-Test Interface: Scales seamlessly from single to batch testing. Bluetooth Connectivity: Smooth device pairing and stable data exchange. Real-Time Result Display: Clear, structured feedback on each test's status. Modular Design System: Ensures flexible adaptability across use cases. Outcomes Delivered a user-friendly diagnostic tool that eased COVID‑19 testing in both home and clinical settings. Enabled labs to handle high throughput testing, reducing workload and bolstering efficiency. Demonstrated that adaptive design can transform scope and impact—“good design can save lives.” :contentReferenceoaicite:5]{index=5} Lessons Learned Adaptability is essential: Design must evolve to manage expanding requirements and use cases. Iterative testing drives success: Regular user feedback loops ensure real-world usability. Cross-functional collaboration matters: Tight integration between design and hardware teams enhances reliability and user confidence. For a visual walkthrough of the Clip Health app journey, explore Richard Segura’s project on Segura Multimedia. https://www.twine.net/signin…
    uniE621 Posturinn
    Objectives The primary goal was to develop a nationwide mobile application that would: Enable users to track shipments, create new ones, and manage customs processes. Integrate seamlessly with NFC-enabled delivery and collection points across Iceland. Offer a user-friendly interface that simplifies traditionally complex postal tasks. Design Approach 1. User-Centric Simplicity The design philosophy centered on clarity and ease of use. By minimizing unnecessary elements and focusing on essential functionalities, the app aimed to provide a straightforward user experience. Large white spaces were utilized to create a calm and reassuring environment, helping users feel confident in managing their postal needs. 2. Modular Design System Recognizing the need for scalability, a modular design system was implemented. This approach allowed for the flexible addition or removal of features as the app evolved, ensuring adaptability to future requirements. 3. Collaborative Development Continuous collaboration with the development team was crucial. Regular synchronization ensured that design decisions aligned with technical capabilities and that the integration with physical devices, such as NFC systems, was seamless. Key Features Shipment Management: Users can effortlessly track and manage their shipments. Customs Integration: Simplified processes for customs declarations and tax payments. NFC Interaction: Access to delivery and collection points through NFC technology. Scalable Architecture: A design system that supports future feature expansions. Outcomes Enhanced User Experience: The app provided a modern and efficient alternative to traditional postal services. Increased Efficiency: Automation and digital processes reduced manual interventions, streamlining operations. Scalability: The modular design allowed for easy updates and feature additions. Lessons Learned Cross-Disciplinary Collaboration: Engaging all team members in the design process fosters a more cohesive and effective product. User Feedback: Incorporating user feedback early and often leads to a more intuitive and successful application. Adaptability: Designing with flexibility in mind ensures the product can evolve with changing needs and technologies. For a visual overview of the Posturinn app and its design journey, visit Richard Segura’s project page: Posturinn – Segura Multimedia](https://www.twine.net/signin…