Available to hire
I am a Senior Digital Product Designer with over 20 years of experience leading user-centered design for high-traffic digital products, specializing in finance and enterprise solutions. I excel at facilitating discovery, shaping information architecture, and delivering accessible, measurable UX outcomes.
I love collaborating with cross-functional teams to translate complex user needs into intuitive designs, mentor junior designers, and drive business value. I also explore responsible AI to enhance research and design workflows while keeping privacy and ethics at the forefront.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Digital Product Designer at RBC Royal Bank
October 1, 2024 - October 15, 2025Independent designer delivering end-to-end designs with a focus on short-to-medium term design strategies. Partners with product and engineering to prioritize requirements, mentors junior designers, drives a high-performing design practice, aligns design and tech to optimise value, communicates ideas clearly, collaborates with core teams to introduce features, leads usability testing, and ensures accessibility and inclusive design in deliverables.
Senior UX & Digital Product Design Manager at HSBC Bank Canada
April 1, 2024 - October 15, 2025Led UX/UI strategy and execution for HSBC’s public website, mobile apps, and online banking. Collaborated with Product, Marketing, Legal & Compliance, and Digital Sales to define and deliver high-impact features. Created wireframes, prototypes, and final UI designs using Figma, Sketch, and Adobe CC. Applied human-centered design, conducted usability testing, and championed accessibility and design system governance.
Digital Implementation Manager at HSBC Bank Canada
January 1, 2016 - October 15, 2025Managed rollout of key features including mobile cheque deposit, Interac e-Transfer, and digital security enhancements. Conducted business readiness assessments, training, and stakeholder communications. Launched redesigns of mortgage and support sections, integrating live chat and digital help features. Acted as SME on digital migration projects balancing technical feasibility with user needs.
Digital Manager (Design & Development) at HSBC Expat
October 23, 2006 - September 6, 2013• Oversaw end-to-end design and development for expat.hsbc.com, leading global teams to deliver scalable IA and UX for online banking platforms.
• Conducted user interviews and tree testing to refine navigation and taxonomy, improving content discoverability across regions.
• Utilized Google Analytics and A/B testing to evaluate performance and inform iterative UX improvements.
Freelance Digital Experience Consultant at Self-Employed / Various Clients
December 30, 2000 - PresentDelivered client-facing UX and web design solutions for industries including fenestration and e-commerce, producing sitemaps, wireframes, and prototypes to support CMS-driven websites. Conducted content audits and gap analyses for a Jersey-based media firm, leading to a website redesign that drove 2,000+ subscriptions in five days. Provided expert guidance on IA and UX, aligning designs with SEO and content strategies to enhance discoverability and user engagement.
Education
Diploma, Digital Marketing at Shaw Academy
January 11, 2030 - January 1, 2015UX & Usability Certification at E- Consultancy
January 11, 2030 - January 1, 2011BTEC Extended Diploma in IT & Creative Technology at Halton College, UK
January 11, 2030 - January 1, 1998Diploma, Digital Marketing at Shaw Academy
January 1, 2015 - October 15, 2025Prompt Engineering for ChatGPT at Vanderbilt University
January 1, 2025 - October 15, 2025Qualifications
UX & Usability Certification – E-Consultancy
January 1, 2011 - October 15, 2025Diploma, Digital Marketing – Shaw Academy
January 1, 2015 - October 15, 2025BTEC Extended Diploma in IT & Creative Technology – Halton College, UK
January 1, 1998 - October 15, 2025Prompt Engineering for ChatGPT – Vanderbilt University
January 1, 2025 - January 1, 2025Industry Experience
Financial Services, Professional Services, Software & Internet, Retail, Other, Media & Entertainment, Education
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