Rico Ayade

Direct management of accounts and relationships with law firms and international partners (Account Manager). Development of B2B strategic partnerships for company expansion into new markets across the Americas and beyond. Global client management and CRM oversight, ensuring excellent service and client retention. Coordination of digital marketing and content campaigns with external agencies; negotiation with international stakeholders to align operations with expected outcomes.

Oversees LATAM expansion strategies and business development for the ALMA platform. Leads integrated marketing campaigns, manages relationships with distributors and platforms, and drives brand positioning for new markets and organic growth. Responsible for portfolio management, partner engagement, and cross-border collaboration across LATAM.

Directly responsible for managing key partnerships with major brands such as RAÍZEN, Shell, 99, Uber, BYD, Peugeot, and others. Development and management of strategic alliances with leading companies in mobility, finance, and sustainability sectors. Creation of special projects aimed at commercial expansion and revenue growth. Design of strategic growth plans and coordination of the market intelligence team.