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I'm a marketing and business development professional with over 10 years of experience driving growth across Latin America. I excel in managing corporate client relationships, B2B negotiations, and leading multi-disciplinary teams to deliver integrated campaigns that connect brands with partners and customers. My analytical mindset blends data-driven insights with creative vision, enabling CRM-driven strategies, digital marketing, and new business development that fuel sustainable growth.…I'm a marketing and business development professional with over 10 years of experience driving growth across Latin America. I excel in managing corporate client relationships, B2B negotiations, and leading multi-disciplinary teams to deliver integrated campaigns that connect brands with partners and customers. My analytical mindset blends data-driven insights with creative vision, enabling CRM-driven strategies, digital marketing, and new business development that fuel sustainable growth.

Rico Ayade

Marketing Strategist, Growth Marketer, Brand Strategist, +4

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I'm a marketing and business development professional with over 10 years of experience driving growth across Latin America. I excel in managing corporate client relationships, B2B negotiations, and leading multi-disciplinary teams to deliver integrated campaigns that connect brands with partners and customers. My analytical mindset blends data-driven insights with creative vision, enabling CRM-driven strategies, digital marketing, and new business development that fuel sustainable growth.…I'm a marketing and business development professional with over 10 years of experience driving growth across Latin America. I excel in managing corporate client relationships, B2B negotiations, and leading multi-disciplinary teams to deliver integrated campaigns that connect brands with partners and customers. My analytical mindset blends data-driven insights with creative vision, enabling CRM-driven strategies, digital marketing, and new business development that fuel sustainable growth.

Available to hire

I’m a marketing and business development professional with over 10 years of experience driving growth across Latin America. I excel in managing corporate client relationships, B2B negotiations, and leading multi-disciplinary teams to deliver integrated campaigns that connect brands with partners and customers.
My analytical mindset blends data-driven insights with creative vision, enabling CRM-driven strategies, digital marketing, and new business development that fuel sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Head of Global Business Expansion & Development at GLOBECONSUL

October 1, 2025 - October 1, 2025

Direct management of accounts and relationships with law firms and international partners (Account Manager). Development of B2B strategic partnerships for company expansion into new markets across the Americas and beyond. Global client management and CRM oversight, ensuring excellent service and client retention. Coordination of digital marketing and content campaigns with external agencies; negotiation with international stakeholders to align operations with expected outcomes.

Director of Strategy and Marketing at ALMA – América Latina Música Aliada

June 1, 2023 - November 10, 2025

Oversees LATAM expansion strategies and business development for the ALMA platform. Leads integrated marketing campaigns, manages relationships with distributors and platforms, and drives brand positioning for new markets and organic growth. Responsible for portfolio management, partner engagement, and cross-border collaboration across LATAM.

Manager, Business Expansion, New Ventures & Strategic Partnerships at TUPINAMBÁ

January 31, 2023 - January 31, 2023

Directly responsible for managing key partnerships with major brands such as RAÍZEN, Shell, 99, Uber, BYD, Peugeot, and others. Development and management of strategic alliances with leading companies in mobility, finance, and sustainability sectors. Creation of special projects aimed at commercial expansion and revenue growth. Design of strategic growth plans and coordination of the market intelligence team.

Head of Marketing and Communications at JAC MOTORS BRAZIL

August 1, 2022 - August 1, 2022

Full management of marketing, communications, and client relationship strategies. Account Manager – relationship management with partner companies such as Uber, 99, and Mercado Livre. Creation and execution of national online and offline campaigns focused on sales and brand positioning. Supervision of digital content (Meta Ads, Google Ads, YouTube) and budget management. Direct relationships with stakeholders, business partners, and advertising agencies.

Head of Marketing and Communications at TAILAVEDA

March 1, 2022 - March 1, 2022

Integrated marketing communications strategy for brand strengthening and conversion growth. Coordination of a multidisciplinary team (design, copywriting, and customer service). Development of influencer partnerships and product campaigns. Account Manager – relationship management with partner companies.

Marketing Strategist / Account Manager at MEMO AGENCY

March 1, 2021 - March 1, 2021

Direct relationship management with corporate clients such as Singer, Pfaff, Revlon, Australian Gold, Bayer, Lenovo, and others, ensuring strategic alignment and client satisfaction across campaigns. Planning and execution of positioning and performance campaigns. Content creation and social media management for multiple international brands. Development of reports and performance analyses for campaigns and events. Coordination of communication between client, creative, and media teams.

Business Expansion, New Ventures, and Strategic Partnerships Manager at TUPINAMBÁ

January 1, 2023 - January 1, 2023

Account management – directly responsible for managing key partnerships with major brands such as RAÍZEN, 99, Uber, BYD, OSTEN GROUP, PEUGEOT, etc. Development and management of strategic alliances with leading companies in the mobility, finance, and sustainability sectors. Creation and management of strategic growth plans and coordination of the market intelligence team.

Head of Marketing and Communications at TAILA VEDA

March 1, 2022 - March 1, 2022

Integrated communications strategy for brand strengthening and conversion growth. Coordination of a multidisciplinary team (design, copywriting, and customer service). Development of influencer partnerships and product campaigns. Account management – Relationship management with partner companies.