Available to hire
I am Ridwan Ibraheem, a result-driven digital marketing specialist with over a decade of experience creating personalized content for diverse audiences—from smart watches to properties and nightclub show tickets.
I specialize in SEO and SEM optimization, driving online revenue growth, and leading cross-functional teams to improve guest experiences and brand image across hospitality, entertainment, and real estate. I leverage data analytics, CRM/ERP integrations, and multi-channel campaigns to maximize visibility and profitability.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Manager at Illusion Entertainment
February 1, 2024 - June 16, 2024Managed social media for 7 nightclubs in London, sold over £13,000 worth of sold-out events, improved daily online engagements, following, and drove sales.
Digital Manager at Lisa Suites Apartment
April 1, 2023 - May 31, 2024Generated eight-figure monthly revenue, built social media from 0 to 55,000+ followers using engaging content and campaigns, partnered with influencers to create immersive brand experiences, and managed listings on 9 OTAs including Airbnb.
Digital Marketing Specialist at Mshel Homes
February 1, 2023 - May 31, 2024Ranked #1 on YouTube for targeted real estate keywords, generated monthly sales targets of 120-200 Million through lead form ad conversions on social media, utilized AI tools for voiceovers and analytics measurement.
Product Marketing Specialist at WalexBiz Group
February 1, 2022 - June 30, 2022Copywriter for SaaS hotel management system, skilled in scraping email lists, creating and executing product launches via newsletters, organic and paid ads, and influencer social media campaigns to drive lead generation and sales.
Marketing Manager at Illusion Entertainment
February 1, 2024 - June 12, 2024Managed 7 nightclub social media accounts in London, driving daily online engagement, follower growth, and sales. Successfully sold over £28,000 in sold-out events across multiple lounges and VIP nightclubs.
Digital Manager at Lisa Suites Apartment
April 1, 2023 - May 31, 2024Generated eight-figure revenue monthly by building social media presence from zero to 55,000+ followers through creative content, ad campaigns, and promotions. Partnered with influencers to create immersive brand experiences and managed apartment listings on nine OTAs including Airbnb, with regular monthly analytics for improvements.
Digital Marketing Specialist at Mshel Homes
February 1, 2023 - May 31, 2024Achieved #1 YouTube ranking for targeted real estate keywords, generating monthly sales targets of ₦120-200 million via lead form ad conversions. Utilized AI tools for voiceovers and analytics measurement. Launched and optimized A/B test campaigns on Facebook and Instagram increasing lead conversion rate by 18% and reducing CPL by 25%. Optimized Google Ads structure and bidding strategies resulting in a 32% increase in ROAS while managing over ₦7M monthly ad spend.
Product Marketing Specialist at WalexBiz Group
February 1, 2022 - June 30, 2022Copywriter for SaaS hotel management system product launches. Executed multi-channel marketing strategies driving lead generation and sales across email, paid ads, and influencers. Improved email open rates by 22%, lead conversions by 15%, click-through rates by 19%, and campaign ROI by 17%. Increased new user sign-ups by 21% and drove 24% revenue growth by optimizing targeting strategies over 12 months.
Marketing Manager at Illusion Entertainment
February 1, 2024 - PresentSold over £28,000 in sold out events in multiple lounges and VIP nightclubs. Managed 7 nightclub social media accounts in London. Improved daily online engagements, follower counts, and drove sales through effective digital marketing strategies.
Digital Manager at Lisa Suites Apartment
May 31, 2024 - July 14, 2025Generated eight-figure monthly revenue and grew social media following from zero to over 55,000 across platforms using engaging creative content, ad campaigns, and promotions. Partnered with influencers to create immersive brand experiences, listing and managing the apartment on 9 OTAs including Airbnb with constant analytics review for improvements.
Digital Marketing Specialist at Mshel Homes
May 31, 2024 - July 14, 2025Ranked #1 on YouTube for targeted real estate keywords driving monthly sales of 120-200 million through lead form ad conversions. Utilized AI tools for voiceovers and analytics. Launched A/B Facebook and Instagram campaigns optimizing creative and targeting, increasing lead conversion rate by 18% and reducing CPL by 25% within ₦40M spend. Improved Google Ads ROAS by 32% using SEMrush and Google Analytics with monthly spend exceeding ₦7M across 8 campaigns.
Product Marketing Specialist at WalexBiz Group
June 30, 2022 - July 14, 2025Copywriter for SaaS hotel management system. Executed product launches via newsletters, organic and paid ads, and social media influencer campaigns driving lead generation and sales. Used Google Analytics and Tableau to analyze campaign performance, resulting in improved email open rates, lead conversions, CTR lifts, and a 24% revenue growth over 12 months.
Digital Marketing Manager at Lisa Suites Apartment
May 1, 2024 - September 17, 2025Generated 8-figure monthly revenue and grew social audiences from 0 to 55,000+ followers using engaging content, ad campaigns, and promotions across social platforms with ongoing analytics to drive improvements. Partnered with influencers to create immersive brand experiences and listed/managed the apartment on 9 OTAs including Airbnb.
Digital Marketing Specialist at Mshel Homes
May 1, 2024 - September 17, 2025Ranked #1 on YouTube for targeted keywords such as 'Happy Land Buyer', 'Estate land in Askoro', and 'Own Estate Land'. Generated monthly sales targets of 120-200 million through lead-form conversions on social media, using AI tools to create voice-overs and measure analytics.
Product Marketing Specialist at WalexBiz Group
June 1, 2022 - September 17, 2025Copywriter for a SaaS hotel management system. Skilled in scraping emails and executing product launches to target audiences via newsletters, organic ads, paid ads, and influencer-driven campaigns to drive lead generation and sales.
Product Marketing Specialist at WalexBiz Group
June 1, 2022 - September 17, 2025Copywriter of SaaS built for Hotel Management System; created and executed product launches to target audiences via newsletters, organic ads, paid ads, and influencer collaborations; conducted lead generation campaigns and outreach.
Digital Marketing Specialist at Mshel Homes
May 1, 2024 - September 17, 2025Generated eight-figure monthly revenue; built social channels from 0 to 55,000+ followers using engaging and relatable content, ad campaigns, promotions, and influencer partnerships; managed 7 nightlife venues and led analytics-driven optimization.
Digital Marketing Manager at Lisa Suites Apartment
May 1, 2024 - September 17, 2025Generated monthly sales targets of 120–200 million through lead-generation and conversion on social media; used AI tools to create voice-overs and measure analytics, driving immersive brand experiences across platforms.
Digital Marketing Specialist at Mshel Homes
May 1, 2024 - September 18, 2025Generated eight-figure monthly revenue; built social channels from 0 to 55,000+ followers using engaging and relatable content; ran ad campaigns and promotions across social platforms; partnered with influencers to create immersive brand experiences; tracked performance with analytics to drive continuous improvement.
Digital Manager at Lisa Suites Apartments
May 1, 2024 - September 18, 2025Generated revenue growth by building a strong online presence; created and managed content calendars, executed paid and organic campaigns, and optimized social media engagement across platforms with monthly metrics.
Product Marketing Specialist at WalexBiz Group
June 1, 2022 - September 18, 2025Copywriter for a SaaS hotel management system; developed email lists scraping and executed product launches; created and managed go-to-market campaigns to drive lead generation.
Group Marketing Director at Grand Bezer Nigeria Ltd
March 1, 2025 - PresentLed a daily marketing team of 80-120 staff across multiple facilities in Nigeria, including seven in Abuja. Drove online revenue growth and profitability, generating 8-9 figures of monthly revenue for hotels and apartment facilities. Improved guest feedback by 30-48% through real-time reviews across online channels, and reduced labor costs by 5-8% while maintaining quality. Developed SOPs for hospitality operations, optimized pricing with yield-management concepts, and aligned cash flow and ERP processes across front office, F&B, and housekeeping. Oversaw over 200 rooms and 120+ employees, and supported security, safety, and guest experience across properties.
Marketing Manager at Illusion Entertainment UK
September 1, 2025 - October 26, 2025Managed marketing for 7 London nightclubs and related events, selling over £13,000 in sold-out events. Oversaw seven nightclub social media accounts, improved daily online engagement and follower growth, and drove sales through integrated campaigns.
Digital Marketing & Transformation Manager at Lisa Suites Apartment
May 1, 2024 - October 26, 2025Generated eight-figure monthly revenue and built social media presence from zero to 55,000+ followers across platforms through engaging content and promotions. Partnered influencers to create immersive brand experiences, managed the apartment on 9 OTAs including Airbnb, and led a 10-month cross-channel content strategy with a mobile-first approach. Executed a 12-month digital transformation integrating API-based booking solutions and CRM tools to increase OTA bookings by 29% while optimizing revenue across platforms.
Digital Marketing Specialist at Mshel Homes
May 1, 2024 - October 26, 2025Ranked #1 on YouTube for targeted keywords and generated monthly sales targets of ₦120-200M through lead form ad conversions. Launched 6-month A/B tests for Facebook and Instagram ads, improving lead conversion and reducing CPL. Optimized Google Ads structure and bidding with SEMrush and Google Analytics, achieving a 32% ROAS while managing monthly spend above ₦7M across 8 campaigns. Directed cross-channel e-commerce campaigns, boosting online sales by 22% with ROI above 4.5x, and expanded multi-channel initiatives with a 30% increase in the digital marketing team.
Marketing Manager at Illusion Entertainment UK
February 1, 2024 - September 1, 2025Sold over £13,000 in sold-out events across multiple lounges and VIP nightclubs. Managed seven nightlife social media accounts in London, improving daily online engagement and driving ticket sales.
Head of Digital Marketing & OTA Channel Manager at Lisa Suites Apartment
April 1, 2023 - May 1, 2024Generated 8 figures in monthly revenue and built social media from 0 to 55,000+ followers with engaging content and promotions. Managed monthly analytics across social channels for optimization. Partnered with influencers to create immersive brand experiences and listed/managed the apartment on 9 OTAs including Airbnb. Led a 12-month digital transformation integrating API-based booking solutions and CRM tools to boost OTA bookings by 29% while optimizing revenue across all online platforms.
Product Marketing Specialist at WalexBiz Group
February 1, 2021 - June 1, 2022Spearheaded development and launch of three SaaS hotel management products over 12 months, leveraging Google Analytics and Tableau to boost ROI by 23% with bi-weekly KPI reporting. Facilitated cross-functional collaboration among influencer marketing, product, and analytics teams to accelerate cross-channel initiatives by 21% and improve KPI tracking. Implemented GDPR data protection protocols across campaigns and tools with 100% audit adherence.
CBT Examination Supervisors at Office of the Head of the Civil Service of the Federation (OHCSF)
July 1, 2015 - PresentSupervised ICT examination testing to pre-qualify applicants for high-level federation roles; monitored CBT exams; ensured adherence to examination rules; assisted in distribution and collection of exam materials.
Facilitator : Digital Marketing and SaaS Lead Generation at Walex Biz Group (White label service)
September 1, 2025 - PresentFacilitated digital marketing and SaaS lead generation initiatives as part of a white-label service offering.
Facilitator : Product Marketing and SaaS Sales Closing at Walex Biz Group
December 1, 2024 - PresentFacilitated product marketing initiatives and SaaS sales closing activities.
Education
MSc. Digital Marketing & Business Transformation at VIU, Valencia, Spain
January 1, 2024 - July 5, 2025MSc at VIU • Valencia, Spain
January 1, 2023 - December 31, 2023PGd at IMTF • Lisboa, Portugal
January 1, 2023 - December 31, 2023MSc at VIU
January 11, 2030 - July 14, 2025PGd at IMTF
January 1, 2023 - December 31, 2023MSc Digital Marketing & Business Transformation at VIU, Valencia, Spain
January 11, 2030 - September 17, 2025PGD Project Management at IMTF, Lisbon, Portugal
January 1, 2023 - September 17, 2025MSc Digital Marketing & Business Transformation at VIU Valencia
January 11, 2030 - September 18, 2025MSc. Digital Marketing & Business Transformation at VIU
January 11, 2030 - October 26, 2025PGd. Project Management at IMTF
January 11, 2030 - January 1, 2023MSc. Digital Marketing & Business Transformation at VIU Valencia
January 11, 2030 - December 5, 2025PGd. Project Management at IMTF
January 11, 2030 - December 5, 2025Qualifications
PGd. Project Management
January 1, 2023 - December 31, 2023PGd. ProjectManagement
January 1, 2023 - December 31, 2023MSc Digital Marketing & Business Transformation
January 11, 2030 - September 17, 2025PGD Project Management
January 1, 2023 - September 17, 2025MSc Digital Marketing & Business Transformation
January 11, 2030 - September 18, 2025Industry Experience
Media & Entertainment, Real Estate & Construction, Consumer Goods, Travel & Hospitality, Professional Services, Software & Internet, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a Brand Strategist
We have the best brand strategist experts on Twine. Hire a brand strategist in Abuja today.