Available to hire
Results-oriented Performance Marketer with strong expertise in cross-channel acquisition, conversion optimization, and performance measurement. Proven track record of improving ROAS, reducing CPA, and driving scalable acquisition through analytical insights, A/B testing, and funnel optimization. Skilled in Meta Advertisement, audience strategy, and automation to maximize efficiency and growth.
Skills
Experience Level
Work Experience
Head of Growth & Marketing at Terra Digital
January 1, 2022 - November 13, 2025Led the creation of a new business unit from concept to launch, including market analysis, business planning, stakeholder alignment, and operational execution. Developed integrated marketing strategies and media plans, leading GTM initiatives through social media, paid advertisement, KOL marketing, and B2B Sales. Optimized performance marketing across Meta and Google Ads, resulting in a 317% increase in lead generation, a 212% growth in impressions, and a 22% decrease in cost per result. Supervised and coached the sales team, contributing to a 2.45x increase in sales.
MASLAHAT Program Consultant at Bank Syariah Indonesia
January 1, 2024 - January 1, 2024Designed entrepreneurship curriculum through workshops, mentoring, and capital funding. Delivered business clinics on financial management, marketing strategy, and business model. Managed capital funding processes by reviewing investment proposals, assessing financial feasibility, and facilitating deal making with start-ups.
Director of Operations at Paragon Investama
January 1, 2022 - January 1, 2022Holding company with multiple projects and subsidiaries, operating across education, property, import trading, and e-commerce. Organized creation of new business units through feasibility studies, evaluating strategic partners, and establishing operational foundations. Executed M&A and business restructuring for strategic projects to support long-term growth. Managed sales operations for property projects, focusing on sales pipeline management, strategic partner alignment, and performance tracking. Oversaw business subsidiaries to ensure alignment with group objectives and financial targets.
Chief Executive Officer at Ramesia
January 1, 2020 - January 1, 2020E-commerce company providing F&B machinery, equipment, and supplies. Connected 50 vendors with 1,400 products and managed 4 distribution centers with 300,000 monthly online traffic. Led a full acquisition with an external buyer, overseeing valuation, deal negotiation, and operational transition. Directed company-wide marketing strategy, including market intelligence, monthly campaigns, digital channels, in-store branding, and strategic project management. Evaluated product performance, pricing strategies, customer behavior, and competitive landscape to support data-driven decision-making and improve profitability.
Chief Business Development Officer at Ramesia
January 1, 2019 - January 1, 2019Led business development and strategic partnerships, expanding distribution channels and optimizing operations. Built and managed supplier relations to improve partner retention and efficiency, while guiding market intelligence and campaign initiatives to support growth.
Consultant Project at LAPI ITB
January 1, 2018 - January 1, 2018Developed a financial model for a feasibility study of biopharmaceutical product establishment in Indonesia with a 20-40 million USD investment. Proposed risk mitigation for joint venture succession, including project timeliness, solid partnership, and captive market planning. Delivered feasibility study proposal with strategic management, operational structure, project schedule, and required permits for establishing a biopharmaceutical factory in Indonesia. Identified 15 million USD in capital efficiency via a strategic alliance model among JV companies to capture the biopharmaceutical market.
Chief Product Officer at SACITA SCHOOL
January 1, 2018 - January 1, 2018Entrepreneurship & Management Consultancy for SMEs. Developed and managed market research, product development, and market penetration. Consulted, trained, and facilitated 300+ entrepreneurs and 7 B2B clients in enterprise & product development, business modeling, design thinking, finance, and marketing. Managed business development scoring from 0 to 800 Mio IDR in sales revenue and secured $32,000 in funding in the first year.
Chief Executive Officer at AGRONUSA GLOBAL MANDIRI
January 1, 2017 - January 1, 2017Food manufacturing company delivering innovative products to Indonesia & Europe markets. Directed and managed a 16-person team across product development, production flow, packaging design, QC, certification, and market readiness. Led market penetration in Indonesia and Europe, including pricing policy, campaigns, and distributor activation. Conducted company valuation & feasibility studies and managed investor relations with an investment of 3 billion IDR.
Education
Master of Business Administration (MBA) at ITB ( Bandung Institute of Technology )
January 1, 2016 - December 31, 2018Bachelor of Engineering Physics at ITB (Bandung Institute of Technology) - Faculty of Industrial Engineering
January 1, 2010 - December 31, 2015Qualifications
Wirausaha Muda Mandiri
January 1, 2016 - January 1, 2016Neuro Linguistic Programming (NLP)
January 1, 2016 - November 13, 2025LPDP Alumni Award (Best Enterprise for Non-Digital)
January 1, 2018 - November 13, 2025Capital Market Proficiency Certificate
January 1, 2018 - November 22, 2025Ford Foundation National Impact Enterprise Competition
January 1, 2018 - November 22, 2025Industry Experience
Education, Real Estate & Construction, Software & Internet, Professional Services, Retail, Financial Services
Skills
Experience Level
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist in Jakarta today.