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I'm a marketing-focused professional with a Master's in Digital Marketing from UCD Smurfit Graduate Business School. I've been building campaigns, content calendars and SEO strategies that drive engagement and generate leads across social platforms. My hands-on experience spans social media management, content creation, and data-driven optimization using GA4 and SEMrush. I've collaborated with teams across time zones, contributed to remote outreach campaigns, and enjoyed turning ideas into tangible results—like a 15% lift in engagement and a 10% increase in content visibility. I'm fluent in English and Chinese, with experience bridging Asia-Pacific and Europe markets through thoughtful storytelling and community management.…I'm a marketing-focused professional with a Master's in Digital Marketing from UCD Smurfit Graduate Business School. I've been building campaigns, content calendars and SEO strategies that drive engagement and generate leads across social platforms. My hands-on experience spans social media management, content creation, and data-driven optimization using GA4 and SEMrush. I've collaborated with teams across time zones, contributed to remote outreach campaigns, and enjoyed turning ideas into tangible results—like a 15% lift in engagement and a 10% increase in content visibility. I'm fluent in English and Chinese, with experience bridging Asia-Pacific and Europe markets through thoughtful storytelling and community management.

Riliga Wu

Digital Marketer, Marketing Strategist, Social Media Manager, +4

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I'm a marketing-focused professional with a Master's in Digital Marketing from UCD Smurfit Graduate Business School. I've been building campaigns, content calendars and SEO strategies that drive engagement and generate leads across social platforms. My hands-on experience spans social media management, content creation, and data-driven optimization using GA4 and SEMrush. I've collaborated with teams across time zones, contributed to remote outreach campaigns, and enjoyed turning ideas into tangible results—like a 15% lift in engagement and a 10% increase in content visibility. I'm fluent in English and Chinese, with experience bridging Asia-Pacific and Europe markets through thoughtful storytelling and community management.…I'm a marketing-focused professional with a Master's in Digital Marketing from UCD Smurfit Graduate Business School. I've been building campaigns, content calendars and SEO strategies that drive engagement and generate leads across social platforms. My hands-on experience spans social media management, content creation, and data-driven optimization using GA4 and SEMrush. I've collaborated with teams across time zones, contributed to remote outreach campaigns, and enjoyed turning ideas into tangible results—like a 15% lift in engagement and a 10% increase in content visibility. I'm fluent in English and Chinese, with experience bridging Asia-Pacific and Europe markets through thoughtful storytelling and community management.

Available to hire

I’m a marketing-focused professional with a Master’s in Digital Marketing from UCD Smurfit Graduate Business School. I’ve been building campaigns, content calendars and SEO strategies that drive engagement and generate leads across social platforms. My hands-on experience spans social media management, content creation, and data-driven optimization using GA4 and SEMrush.

I’ve collaborated with teams across time zones, contributed to remote outreach campaigns, and enjoyed turning ideas into tangible results—like a 15% lift in engagement and a 10% increase in content visibility. I’m fluent in English and Chinese, with experience bridging Asia-Pacific and Europe markets through thoughtful storytelling and community management.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Mongolian

Fluent

Korean

Fluent

Work Experience

Lead Generation Intern at AILUX Group

August 1, 2025 - November 4, 2025

Social Media Assistant (Part-time): managed fashion brand content posting, scheduling, and community engagement; monitored account performance through analytics; edited and optimized short-form video content aligned with trends and brand guidelines, boosting average post engagement by 15%.

Lead Generation Intern at GAO Tek Inc

October 31, 2025 - October 31, 2025

Supported outbound outreach by drafting and refining email templates to enhance client engagement; conducted market research to identify and evaluate potential leads using Apollo; utilized CRM tools to manage, track, and update lead information.

Marketing Intern at IAESTE, China (Remote)

May 31, 2025 - May 31, 2025

Conducted keyword research and improved on-page elements, contributing to an estimated 12% increase in organic traffic. Assisted in developing and executing cross-platform digital campaigns, achieving an average engagement rate of 7% across channels. Provided customer service support via social channels to improve satisfaction.

Operations Intern at XingYuan Information Technology LTD, New Media

February 29, 2024 - February 29, 2024

Managed day-to-day operations for key social platforms like WeChat and Red Note, helping grow community engagement by 20% and increasing monthly user interactions. Coordinated with sales and marketing teams to nurture leads and improve conversion efficiency from content campaigns. Contributed to content creation aligned with keyword strategy and audience needs, supporting improvements in search performance and reach.

Social Media Marketing Campaign (Project) at Ireland

May 31, 2025 - May 31, 2025

Built and launched an e-commerce website using Shopify, showcasing product listings, branded visuals, and seamless UX design. Promoted the campaign across multiple social media channels with platform-specific content. Applied SEO techniques to strengthen website performance and user experience. Analyzed user behavior using Google Analytics to refine content strategy, increasing average session duration by 30%.

Social Media Assistant at AILUX Group

August 1, 2025 - February 1, 2026

Created and edited short-form fashion video content using CapCut and Canva, aligned with brand guidelines. Managed content scheduling, posting and community engagement across Red Note, supporting steady social media growth. Optimized social media strategy by analyzing platform performance metrics, including engagement and reach, lifting average engagement rate by 15%.

Operations Intern at XingYuan Information Technology LTD., New Media, China

July 1, 2023 - February 1, 2024

Executed daily content operations and posting for WeChat and Red Note, publishing 10 posts per week while maintaining consistent brand messaging. Cultivated community engagement by monitoring user interactions and responding to inquiries, achieving a 15% increase in engagement rate. Optimized content delivery across platforms by analyzing performance metrics and improving overall content reach.

Digital Marketing Campaign Project at Smurfit

February 1, 2025 - May 1, 2025

Built and launched a Shopify e-commerce website for a Tibetan jewelry concept, including product pages, branding visuals and user journey design. Developed and executed a multi-platform social media content strategy, achieving a 15% increase in overall social media engagement. Implemented foundational SEO, including keyword optimization and on-page improvements, and used GA4 to analyze traffic and guide site optimization.