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I'm a digital marketing professional and sports enthusiast based in Jakarta, Indonesia, with 15 years of experience in the digital industry. I thrive on identifying trends and turning them into opportunities, and I enjoy working independently as well as collaboratively within teams. I excel at developing and optimizing integrated campaigns across hospitality, events, and consumer brands, collaborating with creative, CRM, and commercial teams to drive measurable results.…I'm a digital marketing professional and sports enthusiast based in Jakarta, Indonesia, with 15 years of experience in the digital industry. I thrive on identifying trends and turning them into opportunities, and I enjoy working independently as well as collaboratively within teams. I excel at developing and optimizing integrated campaigns across hospitality, events, and consumer brands, collaborating with creative, CRM, and commercial teams to drive measurable results.

Rina Alfrina

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I'm a digital marketing professional and sports enthusiast based in Jakarta, Indonesia, with 15 years of experience in the digital industry. I thrive on identifying trends and turning them into opportunities, and I enjoy working independently as well as collaboratively within teams. I excel at developing and optimizing integrated campaigns across hospitality, events, and consumer brands, collaborating with creative, CRM, and commercial teams to drive measurable results.…I'm a digital marketing professional and sports enthusiast based in Jakarta, Indonesia, with 15 years of experience in the digital industry. I thrive on identifying trends and turning them into opportunities, and I enjoy working independently as well as collaboratively within teams. I excel at developing and optimizing integrated campaigns across hospitality, events, and consumer brands, collaborating with creative, CRM, and commercial teams to drive measurable results.

Available to hire

I’m a digital marketing professional and sports enthusiast based in Jakarta, Indonesia, with 15 years of experience in the digital industry. I thrive on identifying trends and turning them into opportunities, and I enjoy working independently as well as collaboratively within teams.

I excel at developing and optimizing integrated campaigns across hospitality, events, and consumer brands, collaborating with creative, CRM, and commercial teams to drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Consultant – Performance Marketing at Potato Head

November 1, 2024 - Present

Developed and executed multi-channel performance marketing strategies (Meta Ads, Google Ads, Programmatic) to drive hospitality, F&B, and event conversions. Optimized digital advertising budgets to maximize efficiency, achieving an average 20x ROAS across campaigns on PHBC and 12x on hotel. Managed performance media for high-profile events, contributing to a 30% YoY increase in ticket sales. Collaborated with creative teams to A/B test ad variations and landing pages, increasing direct room bookings and table reservations. Analyzed campaign data and provided actionable insights; collaborated with creative, CRM, and commercial teams to execute integrated campaigns.

Freelance Sports & Marketing Advisor at SOCIUM

October 1, 2023 - November 1, 2024

Indonesia Election 2024: Managed media buying across all channels, contributing to the successful 2024 election campaign. Mobee: developed and implemented marketing strategies, generating 70k installs, reducing lapsed users by 15% through CRM, and increasing transactions by 20%. Played a key role in achieving the 'Best Newcomer in Crypto' recognition through PR and community-focused offline events. ICC Group: led the revamp of all marketing and branding channels. Auntie Anne's, Mozaic Ubud, Ubud Raw: managed social media and campaign efforts, driving engagement and brand growth. Menteng Tennis Club & Bina Taruna Tennis Club: provided business setup and advisory services.

Head of Advertising Operations at Indonesia Mobile Exchange

January 1, 2023 - October 1, 2023

Led advertising operations team, overseeing full lifecycle of ad and promotional activities. Innovated advertising strategies, achieving 20% higher engagement and 15% conversion boost. Streamlined processes, cutting campaign deployment time by 30% and boosting efficiency. Successfully managed campaigns with 50%+ minimum margin. Generated performance reports for sales, aiding data-driven decisions, and campaign refinement. Collaborated cross-functionally, executing integrated marketing for consistent branding.

Digital Group Head at IDAC Indonesia

September 1, 2021 - December 1, 2022

Led digital team nurturing and enhancing capabilities for groundbreaking digital innovation, contributing significantly to client success. Spearheaded market-leading strategic planning across display, social media, mobile, multimedia integration, and partnerships with top digital media owners in Indonesia. Achieved excellence in analytics and insights delivery, driving informed decision-making processes. Orchestrated Pop Mie's 30th-anniversary celebration through vidio.com, garnering over 2 million views. Managed high-profile clients including Indofood Noodle, Seasoning, Milk, Pasta, Flour, and Corporate Categories.

Digital Media Manager at Publicis Indonesia (Team Samsung)

June 1, 2020 - September 1, 2021

Streamlined media buying process, resulting in 15% cost reduction while maintaining or improving campaign performance. Led a campaign that achieved a 30% increase in CTR through targeted ad placements. Successfully coordinated cross-functional efforts, resulting in a campaign that reached 10% higher audience engagement compared to industry benchmarks. Cultivated strong relationships with media owners and local suppliers, fostering productive partnerships. Monitored main competitors' market strategies to gain insights for enhancing campaign effectiveness.

Digital Marketing & CRM Manager at HOOQ Indonesia

April 1, 2019 - May 1, 2020

Leveraged data-driven insights to measure and report the performance of digital marketing campaigns, ensuring alignment with ROI and KPI goals. Evaluated end-to-end customer journeys across multiple channels, optimizing touchpoints for improved customer satisfaction. Gradually decreased CPRCU by 20% in 2020 through strategic optimization. Pioneered the creation of the first custom audience campaign for Telkomsel, resulting in a 25% increase in engagement. Directed CRM efforts by collaborating across internal teams to enhance the user experience. Successfully introduced the first CRM initiative for all users, improving user engagement by 15%.

Digital Media Lead at TIME INTERNATIONAL

April 1, 2017 - April 1, 2019

Developed and managed high-impact digital marketing campaigns, with a focus on driving eCommerce conversions. Achieved a 30% increase in online sales conversions YoY. ProjectX: spearheaded the establishment of the brand's identity and launched the first integrated marketing campaign, resulting in a substantial increase in brand awareness. Proactively identified emerging trends in digital marketing and assessed latest technologies to keep the brand at the forefront.

Sr. Digital Planner at GROUP M (MAXUS)

February 1, 2015 - April 1, 2017

Collaborated with clients and internal teams to develop holistic digital marketing strategies across PPC, SEO, social media, email marketing, and display advertising. Conducted in-depth research and analysis to identify target audiences, market trends, and competitive landscapes. Utilized this information to create data-driven media plans. Oversaw the execution of digital marketing campaigns, ensuring on-time delivery within budget. Served as a primary point of contact for clients, maintaining strong relationships and providing regular updates on campaign performance. Managed campaign budgets and provided accurate financial reporting.

Digital Media Executive at Publicis Indonesia (Team Samsung)

February 1, 2013 - February 1, 2015

Achieved a 40% increase in CTR through advanced targeting and creative optimizations. Led a major Samsung product launch campaign with record sales. Implemented automated reporting processes, reducing manual reporting time by 30%. Fostered collaboration between the digital marketing team, creative team, and external partners.

Sr. Content Writer at IDEBAIK

April 1, 2011 - February 1, 2013

Produced informative and engaging written content across blog posts, articles, whitepapers, social media, email campaigns, and website content. Ensured content adhered to brand voice and guidelines; contributed to content calendars and editorial plans.