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Hi, I’m a seasoned digital content and social media leader with a track record across FIBA, ONE Championship, Elfie, and Ligue 1 Uber Eats. I define global digital strategies, grow fan bases, and drive engagement across multi‑platform storytelling. My focus is on content creation, distribution, and monetization while leveraging data to optimize performance. I thrive on building partnerships with influencers and leading cross‑functional teams to deliver creative campaigns with measurable results. I’m passionate about brand activation, audience growth, and sustainable growth for brands in the media & entertainment space. I enjoy turning complex objectives into clear plans, mentoring teams, and delivering work that resonates with diverse communities across markets.…Hi, I’m a seasoned digital content and social media leader with a track record across FIBA, ONE Championship, Elfie, and Ligue 1 Uber Eats. I define global digital strategies, grow fan bases, and drive engagement across multi‑platform storytelling. My focus is on content creation, distribution, and monetization while leveraging data to optimize performance. I thrive on building partnerships with influencers and leading cross‑functional teams to deliver creative campaigns with measurable results. I’m passionate about brand activation, audience growth, and sustainable growth for brands in the media & entertainment space. I enjoy turning complex objectives into clear plans, mentoring teams, and delivering work that resonates with diverse communities across markets.

Rina Rasolofoniaina

Social Media Manager, Content Producer, Content Creator, +3

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Hi, I’m a seasoned digital content and social media leader with a track record across FIBA, ONE Championship, Elfie, and Ligue 1 Uber Eats. I define global digital strategies, grow fan bases, and drive engagement across multi‑platform storytelling. My focus is on content creation, distribution, and monetization while leveraging data to optimize performance. I thrive on building partnerships with influencers and leading cross‑functional teams to deliver creative campaigns with measurable results. I’m passionate about brand activation, audience growth, and sustainable growth for brands in the media & entertainment space. I enjoy turning complex objectives into clear plans, mentoring teams, and delivering work that resonates with diverse communities across markets.…Hi, I’m a seasoned digital content and social media leader with a track record across FIBA, ONE Championship, Elfie, and Ligue 1 Uber Eats. I define global digital strategies, grow fan bases, and drive engagement across multi‑platform storytelling. My focus is on content creation, distribution, and monetization while leveraging data to optimize performance. I thrive on building partnerships with influencers and leading cross‑functional teams to deliver creative campaigns with measurable results. I’m passionate about brand activation, audience growth, and sustainable growth for brands in the media & entertainment space. I enjoy turning complex objectives into clear plans, mentoring teams, and delivering work that resonates with diverse communities across markets.

Available to hire

Hi, I’m a seasoned digital content and social media leader with a track record across FIBA, ONE Championship, Elfie, and Ligue 1 Uber Eats. I define global digital strategies, grow fan bases, and drive engagement across multi‑platform storytelling. My focus is on content creation, distribution, and monetization while leveraging data to optimize performance. I thrive on building partnerships with influencers and leading cross‑functional teams to deliver creative campaigns with measurable results.

I’m passionate about brand activation, audience growth, and sustainable growth for brands in the media & entertainment space. I enjoy turning complex objectives into clear plans, mentoring teams, and delivering work that resonates with diverse communities across markets.

Skills

Social Media Design

Language

English

Fluent

French

Fluent

Spanish; Castilian

Intermediate

Malagasy

Fluent

Work Experience

Digital Content Manager at FIBA

June 23, 2013 - August 17, 2019

Defined the International Basketball Federation's digital and social media strategy; managed editorial and social media staff around the world; expanded the fan base and digital presence, establishing FIBA as a leading global sports organization.

Head of Social Media Europe at PFL

April 23, 2023 - January 8, 2024

Responsible for consumer-facing brand accounts across the UK and EU; developed content strategy to maximize reach; delivered across platforms with a strong editorial and strategic direction; achieved substantial video views and audience growth; managed sponsorships and ambassador deliverables; daily interaction with fighters to raise brand presence.

Global Social Media & Influencer Marketing Manager at Elfie

January 26, 2025 - March 1, 2025

Led influencer marketing and social media strategy globally and at market levels; built partnerships with influencers aligned with brand; created creative content to drive sustainable brand growth; managed cross‑regional campaigns.

Senior PR & Social Manager at ONE Championship

August 18, 2019 - January 1, 2023

Public relations and social media from strategic direction to day‑to‑day execution to build Asia’s top sports media property; defined KPIs; recruited and coordinated social media programers; managed influencer partnerships and ad budgets (up to ~$200k/month); engaged fans across 12 countries.

Senior Community Management Manager at LFP

March 26, 2023 - July 1, 2023

Drove Ligue 1 Uber Eats' community management; covered English market for Lionel Messi’s final season; managed account performance and localized content; built and maintained brand presence in the French market.