Available to hire
I am a creative professional with 3 years of formal work experience and over 8 years of freelancing, specializing in illustration and visual branding. I have collaborated with diverse industries including mining, web3, e-commerce, education, culinary, and beauty, crafting compelling visual content and marketing strategies that enhance brand growth and engagement.
My journey began with art creation and through social media, I evolved into a multidisciplinary designer working with international clients and brands. I am passionate about transforming complex ideas into user-friendly digital experiences and educating others through workshops and visual storytelling.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Indonesian
Fluent
Work Experience
Marketing Officer at Higrowth
March 1, 2025 - June 30, 2025Responsible on the team that develops AI-driven marketing tools, working with international tech startups and B2B brands to craft data-driven strategies and compelling visuals that drive engagement and growth. Designed and executed AI-powered marketing strategies boosting brand visibility and engagement by 30%. Transformed complex ideas into user-centric digital experiences, including websites, infographics, and social media content. Produced educational visual content to position clients as industry thought leaders. Collaborated with cross-functional teams to deliver data-driven campaigns achieving a 25% increase in customer acquisition. Hosted workshops and webinars educating clients on AI-driven marketing strategies.
Freelance Designer / Illustrator at Letter R
December 31, 2024 - July 20, 2025Created custom illustrations and calligraphy for over 500 clients covering personal, wedding, branding, packaging, and book projects. Designed logos and branding for local and international SMEs. Hosted over 50 commercial and educational workshops in Indonesia and spoke to over 100 participants. Worked with prominent national & international clients and brands such as Lexus, Lancome, Unilever, Dove, and Zwitsal.
Multimedia Specialist at Amman Mineral Industri
December 31, 2024 - July 20, 2025Managed day-to-day multimedia content production for a national vital smelter project supporting internal and high-level needs. Led a team of 2, coordinated with executives ensuring production met highest standards and completed on time. Delivered major design projects including interior, landscape, and kitchen design under Project Director supervision. Collaborated with engineering, operations, business, and marketing departments. Represented the company in a high-profile media discussion in China, communicating brand vision effectively.
Graphic Designer (Brand Marketing) at Shopee Indonesia
July 1, 2022 - July 20, 2025Created daily multimedia content for ShopeePay, Mitra Shopee, and ShopeeFood. Developed key visuals based on marketing briefs and collaborated on campaign concepts. Earned three awards for best design of the week. Worked alongside art directors and heads to enhance brand presence through compelling visual content.
Graphic Designer (Creative) at C for Cupcake
August 1, 2020 - July 20, 2025Collaborated with marketing team to create on-brand social media content and promotional materials, increasing social media engagement by 25%. Played a key role in a sales increase of over 50% during promotional periods by launching creative product concepts and visuals. Initiated online order accessibility and related promotional content contributing to sales growth during the COVID season.
Digital Marketing Officer at Higrowth, Ghent, Belgium
June 30, 2025 - August 26, 2025Led the development of AI-driven marketing tools with international tech startups and B2B brands by designing and executing data-driven marketing strategies that increased brand visibility and engagement by 30%. Created user-centric digital experiences such as websites, infographics, and social media content to drive conversions. Produced educational visual content positioning clients as industry thought leaders. Planned, created, and managed data-driven digital campaigns across social media with A/B testing strategies and performance reporting.
Freelance Designer / Illustrator at Letter R, Worldwide
December 31, 2024 - August 26, 2025Built a career starting from art creation and social media publicity, hosting over 50 commercial and educational workshops, and delivering various design services globally. Created custom illustrations and calligraphy for over 500 clients including personal, wedding, brand, packaging, and books. Designed logos and branding for local and international SMEs. Worked with notable clients such as Lexus, Lancôme, Unilever, Dove, Zwitsal, Grand Indonesia, and Prasetya Mulya University. Served as a speaker for workshops and mentored design careers.
Multimedia Specialist at Amman Mineral Industri, Jakarta, Indonesia
December 31, 2024 - August 26, 2025Managed day-to-day multimedia content for a national vital smelter project, ensuring production of high-quality weekly reports, presentations, videos, photographic imageries, and graphics. Led a team of 2 and coordinated with executives to maintain standards. Recognized for completing 3 major project milestones and led major design projects including interior and landscape under Project Director supervision. Collaborated closely with engineering, operation, business, and marketing departments. Acted as sole company representative in a high-profile media discussion in China regarding brand communication.
Graphic Designer (Brand Marketing) at Shopee Indonesia, Jakarta, Indonesia
July 31, 2022 - August 26, 2025Produced key visuals for ShopeePay and Mitra Shopee social media campaigns. Collaborated with art director and group head to develop ShopeePay campaign concepts. Recognized with three awards for best design of the week. Supported multimedia content including reports, presentations, videos, and imagery.
Graphic Designer (Creative) at C for Cupcake, Jakarta, Indonesia
August 31, 2020 - August 26, 2025Collaborated with marketing to create on-brand social media content and promotional materials, increasing social media engagement by 25%. Designed and launched creative product concepts for promotional periods, contributing to a greater than 50% rise in sales during Easter and Ramadhan. Initiated accessibility for online orders and online promotional content, resulting in 25% sales increase during the COVID season.
Digital Marketing Officer at Higrowth
June 30, 2025 - September 4, 2025Worked on a team developing an AI-driven marketing tool, collaborating with international tech startups and B2B brands to create data-driven strategies and compelling visuals that boost brand visibility and engagement. Designed AI-powered marketing strategies improving client engagement by 30%, created user-centric digital experiences including websites and infographics, and produced educational visual content positioning clients as industry thought leaders. Managed data-driven digital campaigns, A/B testing, and performance reporting.
Freelance Designer / Illustrator at Letter R
December 31, 2024 - September 4, 2025Built a design career beginning with art creation and expanded into a wide range of design services globally, creating over 500 custom illustrations and calligraphy works including personal, wedding, branding, packaging, and books. Designed logos and branding for local and international SMEs, hosted 50+ commercial and educational workshops in Indonesia, and spoke to over 100 participants. Collaborated with national and international clients and notable brands such as Lexus, Lancome, Unilever, Dove, Zwitsal, and Prasetya Mulya University.
Multimedia Specialist at Amman Mineral Industri
December 31, 2024 - September 4, 2025Produced day-to-day multimedia content supporting a national vital smelter project including weekly reports, presentations, videos, photographs, and graphics. Led a team of 2 and worked closely with executives to ensure timely high-quality multimedia productions. Received appreciation for completing three major company milestones and led major design projects under the Project Director's supervision. Represented the company at a high-profile media discussion in China liaising with business partners to communicate the brand’s vision and expertise.
Graphic Designer (Brand Marketing) at Shopee Indonesia
July 31, 2022 - September 4, 2025Responsible for daily multimedia content creation for ShopeePay, Mitra Shopee, and ShopeeFood. Developed key visuals based on marketing briefs and collaborated with art directors and senior designers to create campaign concepts. Earned 3 weekly best design appreciations.
Graphic Designer (Creative) at C for Cupcake
August 31, 2020 - September 4, 2025Collaborated with marketing teams to create on-brand social media content and promotional materials, increasing social media engagement by 25% and boosting sales by over 50% during promotional periods. Implemented online order accessibility and online promotion content which raised sales by 25% during the COVID season.
Education
Bachelor of Design at Multimedia Nusantara University, Indonesia
January 1, 2018 - December 31, 2022Bachelor of Design at Multimedia Nusantara University, Indonesia
January 1, 2018 - January 1, 2022Bachelor of Design at Multimedia Nusantara University, Indonesia
January 1, 2018 - January 1, 2022Qualifications
Adobe Certified Professional Visual Design Using Adobe Photoshop
June 1, 2022 - December 31, 2022Advanced Drone Mapping Course
January 1, 2024 - December 31, 2024Foundations of User Experience (UX) Design Google Careers Certificate
June 1, 2024 - December 31, 2024Digital Marketing Hubspot Academy
March 1, 2024 - December 31, 2024Adobe Certified Professional Visual Design Using Adobe Photoshop
June 1, 2022 - August 26, 2025Advanced Drone Mapping Course - Drone Edutech
January 1, 2024 - August 26, 2025Foundations of User Experience (UX) Design Google Careers Certificate
June 1, 2024 - August 26, 2025Digital Marketing Hubspot Academy
March 1, 2024 - August 26, 2025Adobe Certified Professional Visual Design Using Adobe Photoshop
June 1, 2022 - September 4, 2025Advanced Drone Mapping Course
January 1, 2024 - September 4, 2025Foundations of User Experience (UX) Design Google Careers Certificate
June 1, 2024 - September 4, 2025Digital Marketing Hubspot Academy
March 1, 2024 - September 4, 2025Industry Experience
Energy & Utilities, Retail, Education, Consumer Goods, Manufacturing, Agriculture & Mining, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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