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I'm a results-driven SEO and digital marketing specialist with a knack for CRO and AI-driven growth. I love turning data into practical improvements across SEO, paid media, content, and UX to boost engagement and conversions. Highlights include achieving #1 Google rankings for 30+ high-intent keywords, increasing inbound leads by 35%, and boosting conversion rate by 25% through CRO and landing-page optimisations.…I'm a results-driven SEO and digital marketing specialist with a knack for CRO and AI-driven growth. I love turning data into practical improvements across SEO, paid media, content, and UX to boost engagement and conversions. Highlights include achieving #1 Google rankings for 30+ high-intent keywords, increasing inbound leads by 35%, and boosting conversion rate by 25% through CRO and landing-page optimisations.

Rini Vedikarath Mohandas

SEO Expert, Digital Marketer, Content Strategist, +7

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I'm a results-driven SEO and digital marketing specialist with a knack for CRO and AI-driven growth. I love turning data into practical improvements across SEO, paid media, content, and UX to boost engagement and conversions. Highlights include achieving #1 Google rankings for 30+ high-intent keywords, increasing inbound leads by 35%, and boosting conversion rate by 25% through CRO and landing-page optimisations.…I'm a results-driven SEO and digital marketing specialist with a knack for CRO and AI-driven growth. I love turning data into practical improvements across SEO, paid media, content, and UX to boost engagement and conversions. Highlights include achieving #1 Google rankings for 30+ high-intent keywords, increasing inbound leads by 35%, and boosting conversion rate by 25% through CRO and landing-page optimisations.

Available to hire

I’m a results-driven SEO and digital marketing specialist with a knack for CRO and AI-driven growth. I love turning data into practical improvements across SEO, paid media, content, and UX to boost engagement and conversions.

Highlights include achieving #1 Google rankings for 30+ high-intent keywords, increasing inbound leads by 35%, and boosting conversion rate by 25% through CRO and landing-page optimisations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SEO Specialist at Boopin DMCC

December 31, 2023 - December 31, 2023

Led cross-functional SEO initiatives across multi-channel campaigns, including on-page and technical SEO, content optimization, and tracking setup using GA4/GTM. Coordinated with UI/UX and content teams to optimize landing pages, performed AB testing, and contributed to improved ROAS.

Content Loader at Fisher & Paykel Appliances

December 31, 2019 - December 31, 2019

Content loading and asset preparation for marketing campaigns; liaised with internal teams and external partners to ensure consistency and timely delivery.

Content Loader at Xpress Money Ltd

December 31, 2019 - December 31, 2019

Created and managed marketing content across digital channels; collaborated with cross-functional teams to ensure alignment with campaigns.

Digital Marketing Specialist at World Vision NZ

December 31, 2018 - December 31, 2018

Developed and executed digital marketing strategies; conducted market research, analyzed data to identify opportunities, and led CRO and SEO enhancements to improve website performance.

Digital Marketing Specialist at World Vision NZ

December 31, 2023 - December 31, 2023

Continued leadership of digital marketing initiatives; optimized campaigns across channels, collaborated with stakeholders, and improved KPIs including traffic, conversions, and ROAS.

Digital Marketing Specialist at Xpress Money Ltd

October 31, 2025 - October 31, 2025

Rejoined for digital marketing and content optimization work; delivered on-page and off-page SEO improvements and marketing campaigns.

Digital Marketing Specialist at World Vision New Zealand

March 1, 2024 - October 1, 2025

Managed multi-channel digital marketing and fundraising campaigns, enhancing donor engagement through data-driven ad spend, UX improvements, CRO testing, and SEO best practices across key platforms. Drove donor growth by optimizing campaigns and improving the donor journey through analytics and stakeholder collaboration.

Content Loader at Fisher & Paykel Appliances

August 1, 2023 - December 1, 2023

Contract role coordinating across teams to upload website content via Salesforce Commerce Cloud, using Adobe Workfront for workflow management and Figma for UI/UX alignment. Managed content requests and ensured timely updates with quality UI/UX.

SEO Specialist at Boopin DMCC

January 1, 2021 - January 1, 2023

Led SEO initiatives across multiple clients, implementing on-page and technical SEO, content strategy, and analytics. Achieved improved visibility and rankings; increased client retention through transparent reporting; mentored junior SEO staff; used heatmaps to refine pages.

SEO Specialist at Boopin DMCC

January 1, 2017 - January 1, 2018

Onsite role focusing on SEO execution, team mentoring, and aligning paid media with organic strategies to boost performance.

Business Analyst & SEO at Dinosaur Merchant Bank

January 1, 2020 - January 1, 2021

Gathered requirements to launch the corporate website and brief external agencies for design and development, ensuring SEO best practices and post-launch marketing activities.

Website administrator & SEO at Xpress Money Ltd

January 1, 2018 - January 1, 2019

Managed website revamp, SEO, and paid media strategies; cross-functional coordination with external vendors; delivered a 98% bug-free first release and identified UI/UX A/B testing opportunities.