I am Rio Kharisma Tanudiharjo, a professional sales and marketing strategist with more than five years of experience developing data-driven approaches to acquire both merchants and customers (B2B and B2C) through digital advertising and offline acquisition. I have a proven track record planning and executing large-scale projects and campaigns, providing thorough business performance analyses, and building comprehensive monitoring dashboards for the largest private bank and a leading tech startup in Indonesia. I hold an MSc in Engineering Business Management from Coventry University Singapore (in association with PSB Academy) with Distinction. I am highly skilled in paid marketing, Microsoft Excel, and data analysis, and I am committed to driving continuous improvements.

Rio Kharisma Tanudiharjo

I am Rio Kharisma Tanudiharjo, a professional sales and marketing strategist with more than five years of experience developing data-driven approaches to acquire both merchants and customers (B2B and B2C) through digital advertising and offline acquisition. I have a proven track record planning and executing large-scale projects and campaigns, providing thorough business performance analyses, and building comprehensive monitoring dashboards for the largest private bank and a leading tech startup in Indonesia. I hold an MSc in Engineering Business Management from Coventry University Singapore (in association with PSB Academy) with Distinction. I am highly skilled in paid marketing, Microsoft Excel, and data analysis, and I am committed to driving continuous improvements.

Available to hire

I am Rio Kharisma Tanudiharjo, a professional sales and marketing strategist with more than five years of experience developing data-driven approaches to acquire both merchants and customers (B2B and B2C) through digital advertising and offline acquisition.

I have a proven track record planning and executing large-scale projects and campaigns, providing thorough business performance analyses, and building comprehensive monitoring dashboards for the largest private bank and a leading tech startup in Indonesia. I hold an MSc in Engineering Business Management from Coventry University Singapore (in association with PSB Academy) with Distinction. I am highly skilled in paid marketing, Microsoft Excel, and data analysis, and I am committed to driving continuous improvements.

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Language

English
Advanced
Indonesian
Fluent

Work Experience

Sales Excellence Lead at GoTo Group
January 1, 2026 - May 31, 2026
Proposed and developed new salary structures and loyalty bonus for the sales team to improve competitiveness and retention. Prepared Business Requirement Documents (BRD) for the tender process to onboard new vendors. Produced weekly and monthly performance reports, covering headcount analysis, attrition rate, and hiring trends. Led sales operations improvement projects and SOP for vendors, field sales, and team leaders.
Senior Performance Marketing Analyst at Traveloka
March 1, 2024 - December 31, 2025
Managed paid marketing channels (SEM, Display, Metasearch) for Flight, Hotel, and Travel Activities products in Malaysia and Singapore markets. Drove all-time high GMV for Google Hotel Ads (GHA) channel in H1 2024 (1.2x YoY growth) through tiering-based bidding model, campaign restructure, and strategic pricing initiatives. Reached all-time high GMV for SEM in 2024 (1.5x YoY growth) through granular bidding strategy, campaign restructure, keyword farming, and SA360 integration. Led performance marketing data projects by creating comprehensive monitoring dashboards, developing automated budget and spending tracker, and improving datasets in collaboration with data team.
Performance Marketing Analyst at Traveloka
March 1, 2022 - February 29, 2024
Managed paid marketing channels (SEM, Display, WhatsApp) for Travel Activities business unit in SEA markets. Achieved all-time high GMV in Q2 2023 (4x YoY growth) with better efficiency (ROAS uplift +27% YoY) through bidding adjustment, product-focused strategy, WhatsApp blast initiatives, and Smartly.io integration. Established monitoring dashboards using Looker Studio, Tableau, and Google Sheets to provide real-time insights and support data-driven decision making.
Acquisition and Business Partnership Staff at Bank Central Asia (BCA)
September 1, 2020 - February 28, 2022
Prepared and delivered business review reports to internal stakeholders, central bank authorities, and business partners, covering transaction performance and new merchant acquisition metrics. Developed and implemented portfolio performance dashboards to provide actionable insights into overall acquiring business trends and track performance across individual acquisition channels. Collaborated with international partners, including WeChat Pay and Visa, to plan and execute strategic business partnership initiatives. Managed merchant acquisition project via Halo BCA (call center).

Education

Master of Science in Engineering Business Management at Coventry University - Singapore (in association with PSB Academy Singapore)
January 1, 2018 - December 31, 2019
Bachelor of Engineering in Industrial Engineering at Petra Christian University - Surabaya, Indonesia
January 1, 2013 - December 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Travel & Hospitality, Professional Services