Hi! I'm Brenda, a marketing professional with over 8 years of experience specializing in strategy and digital transformation. I love using data analytics and AI-driven decision-making to help businesses grow and thrive in competitive landscapes. My journey has taken me through various industries, and I enjoy collaborating with multidisciplinary teams to turn complexity into clarity. Let's connect and explore how we can innovate together!

BRENDA OROPEZA RIVAS

Hi! I'm Brenda, a marketing professional with over 8 years of experience specializing in strategy and digital transformation. I love using data analytics and AI-driven decision-making to help businesses grow and thrive in competitive landscapes. My journey has taken me through various industries, and I enjoy collaborating with multidisciplinary teams to turn complexity into clarity. Let's connect and explore how we can innovate together!

Available to hire

Hi! I’m Brenda, a marketing professional with over 8 years of experience specializing in strategy and digital transformation. I love using data analytics and AI-driven decision-making to help businesses grow and thrive in competitive landscapes. My journey has taken me through various industries, and I enjoy collaborating with multidisciplinary teams to turn complexity into clarity. Let’s connect and explore how we can innovate together!

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Experience Level

Expert

Language

English
Fluent
Spanish; Castilian
Fluent
Italian
Beginner

Work Experience

Co-founder & Strategy Director at MandalaPlus
December 31, 2022 - December 31, 2022
Directed marketing strategies for over 33 projects across various sectors, achieving notable organic growth and cost reductions in digital marketing.
Marketing Director at Arms of Andes
December 31, 2022 - December 31, 2022
Promoted from Ads Consultant to Director within six months, overseeing a team of 20 and achieving significant ROI growth through optimized marketing strategies.
Co-founder & Strategy Director at MandalaPlus
January 1, 2022 - January 1, 2022
Directed marketing and Ads for 33+ multisector projects, achieving significant growth metrics including a year-long strategy that resulted in +70% organic growth.
Founder & Strategic Director at Nomade
January 1, 2022 - October 31, 2025
Designed and implemented an antifragile data-based marketing methodology improving focus, efficiency, and clarity across 10+ B2B companies and agencies. Built AI-powered dashboards and automations, reducing analysis time by ≈40% and response time by ≈30%. Directed multi-stage Ads testing programs that increased lead quality and consistently lowered CPL/CPC.
Founder & Strategic Director at Nomade
January 1, 2022 - October 29, 2025
Led the design and implementation of a data-based marketing methodology for B2B clients, enhancing efficiency and clarity while managing 10 client projects with a high satisfaction rate.
Office Manager (Collections) at Cobex S.A.
December 31, 2018 - December 31, 2018
Managed collections with consistent success in meeting financial targets and reducing payment cycle durations.
E-learning Designer at Universidad Metropolitana
December 31, 2018 - December 31, 2018
Digitalized multiple leadership courses, significantly increasing student enrollment while reducing content update times.
Innovation Facilitator at Ashoka Foundation
December 31, 2012 - December 31, 2012
Designed a methodology for innovative thinking adopted by participants across Latin America.

Education

B.A. in Social Sciences at Universidad Católica Andrés Bello
January 1, 2012 - January 1, 2016
Diploma in History Teaching at Fundación Polar
January 1, 2016 - January 1, 2017
Micro-Course: How to Organize My Finances at UCAB/BBVA Provincial
January 1, 2025 - October 29, 2025
B.A. in Social Sciences at Universidad Católica Andrés Bello
January 1, 2012 - January 1, 2016
Diploma in History Teaching at Fundación Polar
January 1, 2016 - January 1, 2017
Micro-Course: How to Organize My Finances at UCAB/BBVA Provincial
January 1, 2025 - October 31, 2025

Qualifications

AI Agents for Sales Professionals
January 1, 2025 - October 29, 2025
How to Organize My Finances
January 1, 2025 - October 29, 2025
LinkedIn Premium Career Optimization
January 1, 2023 - October 29, 2025
LinkedIn for Job Search
January 1, 2023 - October 29, 2025
Fundamentals of Communication
January 1, 2023 - October 29, 2025
Digital Trends & AI Workshop
January 1, 2023 - October 29, 2025
AI Agents for Sales Professionals
January 1, 2025 - October 31, 2025
How to Organize My Finances
January 1, 2025 - October 31, 2025
LinkedIn Premium Career Optimization
January 1, 2023 - October 31, 2025
LinkedIn for Job Search
January 1, 2023 - October 31, 2025
Fundamentals of Communication
January 1, 2023 - October 31, 2025
Digital Trends & AI Workshop
January 1, 2023 - October 31, 2025

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services, Software & Internet, Other, Retail, Consumer Goods