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Hi! I'm Brenda, a marketing professional with over 8 years of experience specializing in strategy and digital transformation. I love using data analytics and AI-driven decision-making to help businesses grow and thrive in competitive landscapes. My journey has taken me through various industries, and I enjoy collaborating with multidisciplinary teams to turn complexity into clarity. Let's connect and explore how we can innovate together!…Hi! I'm Brenda, a marketing professional with over 8 years of experience specializing in strategy and digital transformation. I love using data analytics and AI-driven decision-making to help businesses grow and thrive in competitive landscapes. My journey has taken me through various industries, and I enjoy collaborating with multidisciplinary teams to turn complexity into clarity. Let's connect and explore how we can innovate together!

BRENDA OROPEZA RIVAS

Digital Marketer, Social Media Manager, Social Media Freelancer, +4

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Hi! I'm Brenda, a marketing professional with over 8 years of experience specializing in strategy and digital transformation. I love using data analytics and AI-driven decision-making to help businesses grow and thrive in competitive landscapes. My journey has taken me through various industries, and I enjoy collaborating with multidisciplinary teams to turn complexity into clarity. Let's connect and explore how we can innovate together!…Hi! I'm Brenda, a marketing professional with over 8 years of experience specializing in strategy and digital transformation. I love using data analytics and AI-driven decision-making to help businesses grow and thrive in competitive landscapes. My journey has taken me through various industries, and I enjoy collaborating with multidisciplinary teams to turn complexity into clarity. Let's connect and explore how we can innovate together!

Available to hire

Hi! I’m Brenda, a marketing professional with over 8 years of experience specializing in strategy and digital transformation. I love using data analytics and AI-driven decision-making to help businesses grow and thrive in competitive landscapes. My journey has taken me through various industries, and I enjoy collaborating with multidisciplinary teams to turn complexity into clarity. Let’s connect and explore how we can innovate together!

Skills

CRM

Google Ads

Facebook Ads

Experience Level

CRM

Expert

Google Ads

Expert

Facebook Ads

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Italian

Beginner

Work Experience

Founder & Strategic Director at Nomade

January 1, 2022 - October 29, 2025

Led the design and implementation of a data-based marketing methodology for B2B clients, enhancing efficiency and clarity while managing 10 client projects with a high satisfaction rate.

Marketing Director at Arms of Andes

December 31, 2022 - December 31, 2022

Promoted from Ads Consultant to Director within six months, overseeing a team of 20 and achieving significant ROI growth through optimized marketing strategies.

Co-founder & Strategy Director at MandalaPlus

December 31, 2022 - December 31, 2022

Directed marketing strategies for over 33 projects across various sectors, achieving notable organic growth and cost reductions in digital marketing.

E-learning Designer at Universidad Metropolitana

December 31, 2018 - December 31, 2018

Digitalized multiple leadership courses, significantly increasing student enrollment while reducing content update times.

Innovation Facilitator at Ashoka Foundation

December 31, 2012 - December 31, 2012

Designed a methodology for innovative thinking adopted by participants across Latin America.

Office Manager (Collections) at Cobex S.A.

December 31, 2018 - December 31, 2018

Managed collections with consistent success in meeting financial targets and reducing payment cycle durations.

Founder & Strategic Director at Nomade

January 1, 2022 - October 31, 2025

Designed and implemented an antifragile data-based marketing methodology improving focus, efficiency, and clarity across 10+ B2B companies and agencies. Built AI-powered dashboards and automations, reducing analysis time by ≈40% and response time by ≈30%. Directed multi-stage Ads testing programs that increased lead quality and consistently lowered CPL/CPC.

Co-founder & Strategy Director at MandalaPlus

January 1, 2022 - January 1, 2022

Directed marketing and Ads for 33+ multisector projects, achieving significant growth metrics including a year-long strategy that resulted in +70% organic growth.