Available to hire
Results-driven Social Media Manager with 6 years of experience managing social media, including the last 3 in beauty. Currently Global Community Manager at Pulp Riot (L’Oréal), leading content strategy, campaigns, and data-driven community management across Instagram and TikTok.
I specialize in end-to-end social campaign planning, creator/UGC collaborations, social listening, and performance optimization using analytics and cultural insights. I partner cross-functionally to maintain brand messaging while using AI tools and innovative ideation to grow engagement and loyalty.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Global Community Manager at Pulp Riot (L'Oréal)
July 1, 2025 - PresentLead social content strategy and end-to-end campaigns across Instagram, TikTok, and additional platforms, from ideation through execution. Drive trend-driven content using AI tools, social listening, and cultural insights. Develop and publish on-brand content leveraging original, creator, and user-generated assets. Plan and execute collaborations, promotions, and UGC initiatives to grow audience, engagement, and community loyalty. Monitor performance and deliver data-driven insights to optimize campaigns. Partner cross-functionally with content, PR, and product teams to maintain cohesive brand messaging and editorial standards. Launched Pulp Riot’s first Instagram Broadcast Channel, growing to 2,000 participants in 3 months; achieved the brand’s top-performing post with 80,000+ engagements and 800K views.
Social Media Coordinator at Hairstory Studio
April 1, 2024 - April 1, 2025Own social content strategy and execution, including on-site salon shoots, influencer collaborations, and end-to-end production management. Manage campaigns from concept through execution while ensuring alignment with brand goals and timely delivery across platforms. Develop and publish on-brand content across Instagram, TikTok, and other channels using original, creator, and user-generated assets. Produce weekly and monthly reporting on social performance, using insights to optimize outcomes. Drive creative ideation using AI tools to capitalize on emerging trends. Plan and execute promotions, giveaways, and collaborations to grow audience engagement and community loyalty. Partner cross-functionally with content, PR, and product teams to maintain cohesive brand messaging and editorial standards.
Social Media Coordinator at Sea Monsters
September 1, 2023 - March 1, 2024Managed social platforms including TikTok, Instagram, Facebook, LinkedIn, and X—owning content creation, posting, and community engagement. Executed end-to-end campaigns including creative ideation, production, analytics, and performance reporting. Led brand collaborations, giveaways, and influencer/creator partnerships to drive audience growth and engagement. Partnered directly with CEOs to shape brand strategy, develop marketing materials, and produce promotional content. Contributed across social, content, email, and campaign strategy in a fast-paced startup environment.
Social Media Community Manager at EssenceMediaCom
December 1, 2021 - March 1, 2023Conducted 24/7 community management across social platforms, handling up to 3,000 posts daily for brands including The Cheesecake Factory and Kaiser Permanente. Managed customer messages and comments across platforms to ensure timely and accurate responses. Oversaw influencer and celebrity collaborations supporting content creation and campaign initiatives. Delivered daily reporting and performance insights to optimize engagement and community strategy.
Associate Consultant - Social Media Intelligence at NorthStar Solutions Group, LLC
December 1, 2021 - September 1, 2023Led end-to-end social media strategy from concept through reporting and analytics across all platforms. Managed internal social media, including content creation, scheduling, and community engagement. Supported external brands as a social/community manager to drive audience growth with targeted content. Developed community management guidelines and templated responses to maintain consistent brand voice. Executed email marketing campaigns, including HTML email design and performance tracking.
Education
Bachelor of Arts (Art History) at Central Michigan University
January 1, 2016 - January 1, 2021Art History Study Abroad at The American University of Rome
September 1, 2019 - July 14, 2026Qualifications
Industry Experience
Media & Entertainment, Consumer Goods
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