Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Rishi Kapoor, Head of Social Media & Creative Lead with over 15 years of experience driving organic and paid growth for multi-billion brands. I'm a data-driven, social-first strategist who delivers social-first campaigns, full-funnel paid media performance, influencer marketing and community building at a global scale across telecommunications, travel and broadcasting. I'm adept at managing multi-million pound budgets and leading cross-functional teams to create high-impact content. I unlock new revenue streams through performance marketing, social listening and content production, and I build strategic partnerships with major brands to maximise reach and ROI.…I'm Rishi Kapoor, Head of Social Media & Creative Lead with over 15 years of experience driving organic and paid growth for multi-billion brands. I'm a data-driven, social-first strategist who delivers social-first campaigns, full-funnel paid media performance, influencer marketing and community building at a global scale across telecommunications, travel and broadcasting. I'm adept at managing multi-million pound budgets and leading cross-functional teams to create high-impact content. I unlock new revenue streams through performance marketing, social listening and content production, and I build strategic partnerships with major brands to maximise reach and ROI.

Rishi Kapoor

Social Media Manager, Content Producer, Creative Director, +2





I'm Rishi Kapoor, Head of Social Media & Creative Lead with over 15 years of experience driving organic and paid growth for multi-billion brands. I'm a data-driven, social-first strategist who delivers social-first campaigns, full-funnel paid media performance, influencer marketing and community building at a global scale across telecommunications, travel and broadcasting. I'm adept at managing multi-million pound budgets and leading cross-functional teams to create high-impact content. I unlock new revenue streams through performance marketing, social listening and content production, and I build strategic partnerships with major brands to maximise reach and ROI.…I'm Rishi Kapoor, Head of Social Media & Creative Lead with over 15 years of experience driving organic and paid growth for multi-billion brands. I'm a data-driven, social-first strategist who delivers social-first campaigns, full-funnel paid media performance, influencer marketing and community building at a global scale across telecommunications, travel and broadcasting. I'm adept at managing multi-million pound budgets and leading cross-functional teams to create high-impact content. I unlock new revenue streams through performance marketing, social listening and content production, and I build strategic partnerships with major brands to maximise reach and ROI.

Available to hire

I’m Rishi Kapoor, Head of Social Media & Creative Lead with over 15 years of experience driving organic and paid growth for multi-billion brands. I’m a data-driven, social-first strategist who delivers social-first campaigns, full-funnel paid media performance, influencer marketing and community building at a global scale across telecommunications, travel and broadcasting.

I’m adept at managing multi-million pound budgets and leading cross-functional teams to create high-impact content. I unlock new revenue streams through performance marketing, social listening and content production, and I build strategic partnerships with major brands to maximise reach and ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Work Experience

Head of social media & creative lead at Lyca Mobile

January 1, 2021 - Present

Global organic social strategy and execution for 90+ channels across 23 countries, supporting a 16 million customer base. Managed a social-first campaign and performance marketing budget of ~£1M and led paid social with full-funnel activation, driving £2.2M annual turnover in performance marketing. Built and scaled an in-house influencer programme activating 1,000+ influencers across the UK, USA, France, Germany and Portugal. Drove high-engagement initiatives such as the 'Follow Your Heart' Instagram VR game (60k+ engagements). Leveraged Meltwater for advanced data analytics, social listening and community growth. Coordinated internal/external agencies to optimise content and deliver against objectives. Served as social & content lead for major sponsorships (West Ham United; Paris FC).

Head of social media & digital at Ink , we are travel media

January 1, 2019 - January 1, 2021

Global paid digital and organic social portfolio management across London, Singapore and Miami for clients including United Airlines, American Airlines, Singapore Airlines, Norwegian Air and easyJet. Developed cross-platform social-first strategies to build audience engagement and unlock new business verticals. Delivered a 30% brand lift and 2.5 million impressions for Norwegian Air 'Sounds of the City' in partnership with Meta’s Creative Shop. Produced high-impact video, motion graphics and social assets while leading a team of digital producers. Led the re-brand launch of ReachTV, the largest US airport television network serving 90 million annual viewers. Established brand guidelines and best practices for global digital and video accounts.

Social media lead at Warner Bros. London

January 1, 2018 - January 1, 2019

Monetised the First Dates Facebook page to earn approximately £200k in revenue within six months through organic growth strategies. Managed multi-platform content for International TV Productions including First Dates (Channel 4) and The Choir (BBC Two) across Facebook, Instagram and X. Developed end-to-end social media content plans with creative briefs, scripts and publication schedules. Pitched and developed 'digital first' content for Facebook Watch and Instagram Live, including on-location content for First Dates Hotel in Italy. Line-managed a dedicated social media producer and digital assistant to ensure smooth daily operations.

Senior content and social media producer at BBC, London

January 1, 2014 - January 1, 2018

Social media lead for BBC School Report, The Academy product site and curation of learning resources for external and internal audiences. Produced blended learning content including interactive videos, motion graphics and guides. Collaborated with senior executives to set editorial and accessibility standards in line with the BBC policy.

Co-founder & producer at Incognito Media

January 1, 2007 - January 1, 2014

Co-founded a boutique media production company; produced over 3,000 hours of digital video content across UK and India. Delivered integrated video, digital and post-production services, reaching over 3 million viewers globally.