Hi! I’m Risma, a marketing strategist with experience working across creative agencies and startup environments, handling multi-brand campaigns, content strategy, and end-to-end marketing execution. Over the past few years, I’ve worked closely with brands from various industries, including lifestyle, F&B, wellness, beauty, property, and education, helping them build stronger brand presence through strategic campaigns, social media marketing, and creative storytelling. My role often involves translating ideas into campaigns that are not only visually engaging, but also aligned with business goals and audience behavior. Currently, I work in a marketing agency where I manage multiple projects simultaneously, from campaign planning and content direction to execution and performance analysis. I’m used to working in fast-paced environments, collaborating with creative, design, and business teams while maintaining strong attention to detail and timelines. What makes me stand out is my ability to combine creativity with strategy. I’m someone who enjoys thinking beyond aesthetics, understanding audience psychology, identifying trends, and creating marketing approaches that feel both relevant and impactful. I’m also highly adaptable, proactive, and comfortable taking ownership of projects from concept to completion. I’m always excited to work with brands and teams that value creativity, innovation, and meaningful growth.

Risma Wahyu Novanti

Hi! I’m Risma, a marketing strategist with experience working across creative agencies and startup environments, handling multi-brand campaigns, content strategy, and end-to-end marketing execution. Over the past few years, I’ve worked closely with brands from various industries, including lifestyle, F&B, wellness, beauty, property, and education, helping them build stronger brand presence through strategic campaigns, social media marketing, and creative storytelling. My role often involves translating ideas into campaigns that are not only visually engaging, but also aligned with business goals and audience behavior. Currently, I work in a marketing agency where I manage multiple projects simultaneously, from campaign planning and content direction to execution and performance analysis. I’m used to working in fast-paced environments, collaborating with creative, design, and business teams while maintaining strong attention to detail and timelines. What makes me stand out is my ability to combine creativity with strategy. I’m someone who enjoys thinking beyond aesthetics, understanding audience psychology, identifying trends, and creating marketing approaches that feel both relevant and impactful. I’m also highly adaptable, proactive, and comfortable taking ownership of projects from concept to completion. I’m always excited to work with brands and teams that value creativity, innovation, and meaningful growth.

Available to hire

Hi! I’m Risma, a marketing strategist with experience working across creative agencies and startup environments, handling multi-brand campaigns, content strategy, and end-to-end marketing execution.

Over the past few years, I’ve worked closely with brands from various industries, including lifestyle, F&B, wellness, beauty, property, and education, helping them build stronger brand presence through strategic campaigns, social media marketing, and creative storytelling. My role often involves translating ideas into campaigns that are not only visually engaging, but also aligned with business goals and audience behavior.

Currently, I work in a marketing agency where I manage multiple projects simultaneously, from campaign planning and content direction to execution and performance analysis. I’m used to working in fast-paced environments, collaborating with creative, design, and business teams while maintaining strong attention to detail and timelines.

What makes me stand out is my ability to combine creativity with strategy. I’m someone who enjoys thinking beyond aesthetics, understanding audience psychology, identifying trends, and creating marketing approaches that feel both relevant and impactful. I’m also highly adaptable, proactive, and comfortable taking ownership of projects from concept to completion.

I’m always excited to work with brands and teams that value creativity, innovation, and meaningful growth.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Creative Director at Creative House
June 1, 2024 - Present
Managed end-to-end digital marketing initiatives for multiple B2B and B2C clients, overseeing campaign scope, timelines, deliverables, and cross-functional coordination to ensure alignment with business objectives.
Marketing Client Strategist at INNI Marketing Agency
August 1, 2024 - July 31, 2025
Lead and execute end-to-end marketing strategies for 20+ multi-industry brands as strategic lead across content, digital campaigns, brand communication, and performance optimization. Orchestrated integrated campaigns for Panther Solutions in collaboration with JK B Consultants and EXPAT, coordinating internal teams and external partners to achieve 40+ qualified event participants and secure partnerships with 2 targeted influencers. Translated client objectives into structured creative briefs, production workflows, and performance-focused content strategies, ensuring deadlines met without compromising quality.
Project Manager at ijolly (Fashion Startup)
March 1, 2023 - July 31, 2024
Lead end-to-end brand development and marketing operations for a plus-size fashion label, overseeing brand identity creation, positioning, annual planning, budgeting, and e-commerce strategy execution. Directed cross-functional teams (content, design, operations) to produce 400+ platform-specific content assets across Instagram, TikTok, and X, ensuring messaging aligned with audience behavior and campaign objectives. Managed full-funnel digital marketing across social media, paid media (Meta, TikTok), affiliate marketing (TikTok & Shopee), and marketplace optimization to drive brand awareness, conversion, and sales growth. Built the brand from zero through a community-first strategy, launching a special-edition brand magazine to deepen audience loyalty and brand differentiation. Maintained relationships with investors, vendors, and external collaborators, ensuring marketing initiatives aligned with business goals and financial targets.
Full Stack Digital Marketing at MySkill
January 1, 2023 - Present
Completed a comprehensive full-stack digital marketing program covering strategy and execution across channels.
Full Stack Social Media Management at Tempat Belajar
January 1, 2023 - Present
Completed full-stack social media management program, focusing on content creation, scheduling, and analytics.
KOL Management / Social Media Marketing at Kelas.work
January 1, 2022 - December 31, 2022
KOL management and social media marketing activities.
Social Media Marketing at Kelas.work
January 1, 2022 - December 31, 2022
Social media marketing activities.
Copy Writer at Halolearn
January 1, 2021 - December 31, 2021
Full-stack copywriting for learning platform content.
Digital Marketing at Udemy
January 1, 2021 - December 31, 2021
Digital marketing studies / content creation.
Digital Marketing Specialist at Women Entrepreneurs in Indonesia
February 1, 2024 - July 31, 2024
Certification-based role focusing on digital marketing strategies for women entrepreneurs.

Education

Add your educational history here.

Qualifications

Certification: Integrated, community-driven digital campaigns (including Women's Day collaboration project; WomenTalk Instagram Live program; partnerships with regional mentors and institutions)
January 11, 2030 - May 12, 2026

Industry Experience

Media & Entertainment, Software & Internet, Retail, Professional Services, Travel & Hospitality