I'm a Full-Funnel Performance Marketing Strategist with 10+ years of experience helping brands scale customer acquisition and revenue through paid media, programmatic advertising, and growth marketing. I've managed campaigns across Meta, Google Ads, LinkedIn, TikTok, and DV360/Programmatic for global brands including Microsoft, BMW, Vodafone, Coca-Cola, Toyota, Ford, KFC, and 3 (Hutchison). I have hands-on experience planning and optimizing campaigns across Europe, the United States, Australia & New Zealand, and Southeast Asia, managing media budgets of up to EUR 1M per month. What sets me apart is my ability to combine performance marketing with marketing technology and AI. I don't just optimize campaigns but I build scalable growth systems using attribution, analytics, automation, and continuous experimentation to improve ROAS, reduce CAC, and deliver measurable business growth.

Riswanto Yusuf

I'm a Full-Funnel Performance Marketing Strategist with 10+ years of experience helping brands scale customer acquisition and revenue through paid media, programmatic advertising, and growth marketing. I've managed campaigns across Meta, Google Ads, LinkedIn, TikTok, and DV360/Programmatic for global brands including Microsoft, BMW, Vodafone, Coca-Cola, Toyota, Ford, KFC, and 3 (Hutchison). I have hands-on experience planning and optimizing campaigns across Europe, the United States, Australia & New Zealand, and Southeast Asia, managing media budgets of up to EUR 1M per month. What sets me apart is my ability to combine performance marketing with marketing technology and AI. I don't just optimize campaigns but I build scalable growth systems using attribution, analytics, automation, and continuous experimentation to improve ROAS, reduce CAC, and deliver measurable business growth.

Available to hire

I’m a Full-Funnel Performance Marketing Strategist with 10+ years of experience helping brands scale customer acquisition and revenue through paid media, programmatic advertising, and growth marketing.

I’ve managed campaigns across Meta, Google Ads, LinkedIn, TikTok, and DV360/Programmatic for global brands including Microsoft, BMW, Vodafone, Coca-Cola, Toyota, Ford, KFC, and 3 (Hutchison). I have hands-on experience planning and optimizing campaigns across Europe, the United States, Australia & New Zealand, and Southeast Asia, managing media budgets of up to EUR 1M per month.

What sets me apart is my ability to combine performance marketing with marketing technology and AI. I don’t just optimize campaigns but I build scalable growth systems using attribution, analytics, automation, and continuous experimentation to improve ROAS, reduce CAC, and deliver measurable business growth.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Head of Marketing Technology & Innovation at Leverage Group (Indonesia)
October 1, 2023 - July 31, 2025
Led the marketing technology and innovation initiatives to support digital marketing execution, performance optimization, and revenue growth. Identified, developed, and implemented technology solutions across paid media, social media, programmatic, SEO, and web platforms to improve campaign effectiveness. Partnered with digital marketing, creative, and sales teams to ensure tech solutions aligned with campaign objectives and business priorities. Supported campaign tracking, data integration, and reporting, enabling more accurate performance evaluation and decision making. Implemented marketing automation and workflow optimization tools to improve speed, consistency, and scalability of digital campaigns. Provided guidance on best practices, tools, and processes to improve team efficiency and digital execution standards.
Digital Marketing Director at Leverage Group (Indonesia)
May 1, 2019 - September 30, 2023
Led development and commercialization of digital advertising products, contributing USD 1.1 million in revenue since 2023. Awarded two Gold awards at Mob-Ex APAC 2023 (Singapore) for digital and advertising excellence. Silver at Marketing Excellence & MMA Indonesia 2023 for national-level digital marketing performance.
Sr Digital Marketing Manager at Leverage Group (Indonesia)
May 1, 2017 - April 30, 2019
Managed global digital campaigns with monthly media spend of approximately EUR 1 million, delivering consistent performance across multiple markets. Selected as a Facebook/META Digital Campaign Success Story (2019) for Starbucks.
Campaign Manager at Big Mobile (Indonesia)
July 1, 2016 - April 30, 2017
Managed programmatic and display advertising campaigns across the ANZ region, ensuring accurate setup, delivery, and pacing. Monitored performance and provided actionable insights for ongoing optimization and future planning. Collaborated with sales and client teams to align campaigns with business objectives.

Education

BSc Economics at Universitas Jenderal Soedirman
September 1, 2010 - August 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality