I’m a Full-Funnel Performance Marketing Strategist with 10+ years of experience helping brands scale customer acquisition and revenue through paid media, programmatic advertising, and growth marketing.
I’ve managed campaigns across Meta, Google Ads, LinkedIn, TikTok, and DV360/Programmatic for global brands including Microsoft, BMW, Vodafone, Coca-Cola, Toyota, Ford, KFC, and 3 (Hutchison). I have hands-on experience planning and optimizing campaigns across Europe, the United States, Australia & New Zealand, and Southeast Asia, managing media budgets of up to EUR 1M per month.
What sets me apart is my ability to combine performance marketing with marketing technology and AI. I don’t just optimize campaigns but I build scalable growth systems using attribution, analytics, automation, and continuous experimentation to improve ROAS, reduce CAC, and deliver measurable business growth.
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