Available to hire
Hi! I’m Rita, a passionate Content Creator and Digital Strategist with over a decade of experience. I thrive on telling engaging stories and crafting creative digital strategies that resonate with audiences. My journey has been filled with exciting projects, including launching my own sustainable clothing brand, Mooza, which reflects my commitment to social responsibility and creativity.
I enjoy collaborating with diverse teams and leveraging my expertise in digital marketing and community engagement. Whether I’m developing compelling content or analyzing data to optimize performance, my goal is to help brands grow and connect meaningfully with their communities.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate
Work Experience
Founder & Creative Lead at Mooza (clothing brand)
May 1, 2022 - PresentBuilt a slow-fashion brand from the ground up, focusing on Mozambican culture and sustainability. Managed all marketing, creative direction, and paid campaigns. Led end-to-end content creation for social media, including visuals, copy, scheduling, and Meta ad strategy (UGC-style + product storytelling). Increased online sales and engagement through constant testing of hooks, visuals, and messaging. Managed paid and organic campaigns to promote product drops and brand values. Managed supplier relationships, streamlined production processes, and introduced quality control measures.
Digital & Content Marketing Manager at Cartrack Portugal
March 31, 2024 - July 24, 2025Developed and executed digital marketing strategy for B2B/B2C audiences. Planned and executed paid and organic campaigns focused on lead generation and brand awareness. Managed Meta ad copy and content development across audience segments. Led cross-functional creative briefs and aligned campaigns with sales funnels. Produced multi-format content (social, email, landing pages) with performance tracking. Planned and implemented marketing strategies across digital platforms, achieving a 20% increase in lead generation.
Social Media & Brand Activation Manager at On Spot Marketing Group & DIG<IT>
October 31, 2019 - July 24, 2025Managed multiple projects for 10+ clients across industries, delivering customized marketing strategies and brand activations - from digital to offline strategies. Managed social media content planning, video storyboarding, and analytics for major brands (e.g., Vodacom, Hyundai, Compal). Led cross-functional teams to execute campaigns, increasing client engagement by 25%. Designed brand activation concepts that led to 5+ major client acquisitions.
Consumer Engagement and Brand Activation Project Manager at Red Bull Portugal
August 31, 2017 - July 24, 2025Designed and executed customer engagement strategies. Produced content and field insights for product improvements via CRM. Coordinated partnerships with 20+ retail stores, boosting brand visibility and aligning efforts with sales objectives. Planned and executed brand activation at 10+ Red Bull and third-party events, ensuring seamless logistics and impactful representation.
Project Manager and Visual Merchandiser at SONAE, Worten
September 30, 2018 - July 24, 2025Designed and implemented the first strategic management process for promotional areas across 180+ stores. Collaborated with commercial teams to create in-store marketing initiatives, driving a 12% increase in sales. Created visual layouts and campaign zones based on trends and data insights.
Marketing and Communication Project Manager (Freelancer) at Freelance
December 31, 2020 - July 24, 2025Supported small businesses with content strategy, SEO, email marketing, and ads. Built and executed lead funnels and landing pages, optimizing copy and design. Worked across industries including fashion, tech, FMCG, and non-profits.
Digital Marketing Manager at GC&R - Guia Costa & Rangel Lda.
February 28, 2022 - July 24, 2025Led digital strategy for clients across Portugal and Angola, focusing on content performance and engagement. Managed full content calendars, ad copywriting, and visual production. Designed and launched ad campaigns tailored to local market needs and behaviors.
Founder at Mooza (Sustainable Clothing Brand)
May 1, 2022 - PresentFounded and launched a sustainable fashion brand, overseeing operations, marketing, and product development, while integrating social responsibility by channeling sales to support a Mozambican charity. Created all brand video content, including UGC-style videos, behind-the-scenes, storytelling, and trend-based formats.
Digital & Content Marketing Manager at Cartrack Portugal
February 1, 2022 - March 1, 2024Developed multi-channel B2B & B2C content strategies, balancing thought leadership with lead generation. Managed the end-to-end execution of 10+ ad campaigns, ensuring 100% on-time delivery and measurable ROI.
Consumer Engagement & Brand Activation Project Manager at Red Bull Portugal
November 1, 2015 - August 1, 2017Developed visual layouts and campaign zones based on trend analysis, managing 20+ retail partnerships and boosting brand visibility.
Project Manager & Visual Merchandiser at SONAE, Worten
September 1, 2017 - September 1, 2018Designed and implemented the first strategic process for promotional areas across 180+ stores, collaborating with commercial teams and increasing sales by 12%.
Marketing and Communication Project Manager (Freelancer) at Various
January 1, 2016 - January 1, 2020Delivered digital strategy and campaign management for clients in fashion, FMCG, tech, and non-profits, creating tailored multi-channel storytelling.
Digital Marketing Manager at GC&R - Guia Costa & Rangel Lda.
February 1, 2021 - February 1, 2022Partnered with senior leadership to align marketing strategies with business objectives, producing content for social channels, landing pages, and campaigns.
Founder at Mooza
May 1, 2022 - PresentFounded and launched a sustainable fashion brand, overseeing operations, marketing, and product development, while integrating social responsibility by channeling sales to support a Mozambican charity. Created all brand video content, streamlined supplier relationships, and owned the full production lifecycle of monthly content. Directed brand representation at numerous events.
Marketing and Communication Project Manager (Freelancer)
January 1, 2016 - January 1, 2020Delivered digital strategy and campaign management for clients in various sectors, creating tailored multi-channel storytelling and SEO-driven content.
Education
Bachelor's Degree at ESEC - Polytechnic Institute of Coimbra
January 1, 2009 - December 31, 2012Master's Degree at IPAM - The Marketing School
January 1, 2013 - December 31, 2015Erasmus Studies at University of Warsaw
January 1, 2011 - December 31, 2012Bachelor's Degree in Communication & Marketing Communication at ESEC - Polytechnic Institute of Coimbra
January 1, 2009 - January 1, 2012Master's Degree in Marketing Management at IPAM - The Marketing School
January 1, 2013 - January 1, 2015Erasmus Studies in Marketing & Communication at University of Warsaw
January 1, 2011 - January 1, 2012Master's Degree in Marketing Management at IPAM - The Marketing School
September 1, 2013 - September 1, 2015Bachelor's Degree in Communication & Marketing Communication at ESEC - Polytechnic Institute of Coimbra
September 1, 2009 - September 1, 2012Erasmus Studies in Marketing & Communication at University of Warsaw
January 1, 2011 - January 1, 2012Qualifications
Digital Marketing; Advanced Google Analytics
January 11, 2030 - July 24, 2025SEO & SEM Strategies; Product Management
January 11, 2030 - July 24, 2025Industry Experience
Retail, Consumer Goods, Telecommunications, Transportation & Logistics, Professional Services, Non-Profit Organization, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Content Creator
We have the best content creator experts on Twine. Hire a content creator in Lisbon today.