Available to hire
I’ve always been drawn to understanding how stories influence behaviour, which is why creating content that truly connects is so important to me. From social media assets to longer-form pieces and visual storytelling, I aim to create work that’s not only aesthetically strong but also clear, strategic, and effective.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Chinese
Fluent
Work Experience
Freelancer Data Labeler and Quality Analyst at Open Train AI
October 1, 2025 - November 1, 2025Transcribed, annotated, and classified 1,000+ Mandarin audio samples for AI model training. Selected for Quality Assurance team to review and refine annotated data, improving accuracy and consistency.
Senior Marketing Executive at PROTEGIE CONSULTANCY
June 1, 2025 - September 1, 2025Led integrated marketing campaigns across 7 local and international F&B brands; served as primary client contact, coordinating internal and external stakeholders; produced 250+ social media assets (static design, short-form video, and copy) in English and Mandarin Chinese; executed Meta Ads campaigns, monitoring performance metrics and budgets to improve ROI; drafted professional press releases for campaigns and new menu launches; planned influencer and media partnerships with content creators; organized media events; managed online reputation and crisis communications by responding to customer Google reviews and Instagram DMs inquiries; delivered tangible business impact, including supporting a struggling client restaurant in achieving its first $200K monthly revenue milestone.
Marketing Executive at Protegie Consultancy
January 1, 2025 - May 1, 2025Contributed to integrated marketing campaigns across 7 local and international F&B brands; supported client communications and coordination; assisted in content production and social media assets; monitored and optimized campaign performance; supported influencer partnerships and event planning.
Social Media Intern at Playlogue Creations
January 1, 2023 - June 1, 2023Managed profiles and engaged communities on Instagram, TikTok, Facebook, and LinkedIn; analyzed website and social media performance, delivering monthly reports with actionable insights; planned and executed a social media marketing campaign for the launch of a new game; produced static designs and short-form videos with Canva and Cap Cut.
Chinese-English Translator at Atlas Studios
July 1, 2021 - June 1, 2024Translated 1,500+ chapters of a Chinese novel into English, preserving tone, context, and nuances through cultural and linguistic research.
Administrative Assistant at DBS Vickers
March 1, 2020 - May 1, 2020Expedited processing of trading account applications during peak market activity; Coordinated printing logistics and vendor maintenance to ensure operational continuity.
Communications Director at NUS Students' Arts and Social Sciences Club
September 1, 2021 - September 1, 2022Led a team to strategize and execute campaigns for over 30 events and initiatives; Managed cross-team timelines and deliverables; Oversaw social media across Instagram, Facebook, Telegram, and email; Designed static and video content with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva; Provided live social media coverage for large-scale events (e.g., NUS Open House).
Education
Bachelor of Social Sciences with Honors (Highest Distinction) at National University of Singapore (NUS)
August 1, 2020 - July 1, 2024Qualifications
Industry Experience
Media & Entertainment, Professional Services
Please view my video works here: https://www.twine.net/signin
Videos in the 2025 and 2023 collections are filmed, scripted, and edited by me. Videos in the 2024 collection are edited by me.
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