I’m Ritu Goel, a technical GEO/SEO specialist based in London, United Kingdom, with 15+ years of experience optimizing websites through automation, data analysis, and scalable SEO strategies. I’m skilled in programmatic SEO, technical audits, and on-page optimization, and I’m passionate about turning data into actionable insights that drive sustainable organic growth. I enjoy building automation to scale SEO workflows, conducting GEO-driven content enhancements, and collaborating with cross-functional teams to improve site performance, speed, and content visibility across AI-powered search platforms. I bring a proactive, collaborative approach to help brands own their niche in competitive landscapes.…

Ritu Goel

I’m Ritu Goel, a technical GEO/SEO specialist based in London, United Kingdom, with 15+ years of experience optimizing websites through automation, data analysis, and scalable SEO strategies. I’m skilled in programmatic SEO, technical audits, and on-page optimization, and I’m passionate about turning data into actionable insights that drive sustainable organic growth. I enjoy building automation to scale SEO workflows, conducting GEO-driven content enhancements, and collaborating with cross-functional teams to improve site performance, speed, and content visibility across AI-powered search platforms. I bring a proactive, collaborative approach to help brands own their niche in competitive landscapes.…

Available to hire

I’m Ritu Goel, a technical GEO/SEO specialist based in London, United Kingdom, with 15+ years of experience optimizing websites through automation, data analysis, and scalable SEO strategies. I’m skilled in programmatic SEO, technical audits, and on-page optimization, and I’m passionate about turning data into actionable insights that drive sustainable organic growth.
I enjoy building automation to scale SEO workflows, conducting GEO-driven content enhancements, and collaborating with cross-functional teams to improve site performance, speed, and content visibility across AI-powered search platforms. I bring a proactive, collaborative approach to help brands own their niche in competitive landscapes.

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Language

English
Fluent

Work Experience

SEO Specialist Contractor at Purplegator
April 1, 2025 - Present
Project management from initial requirements to delivery; audited and analyzed complex datasets using Google Analytics, Bing Analytics, and other tools; reviewed datasets in Amazon Redshift with SQL to inform senior management decisions; led SEO projects and coordinated with third-party vendors for backlinks and press releases; applied project management methods to mitigate issues and risks; collaborated with stakeholders and tech teams to implement solutions; established an A/B testing plan to protect current performance.
SEO Specialist Contractor at Exposure Ninja
April 1, 2025 - September 12, 2025
Executed citation building for local SEO to improve geo-relevance and local pack rankings; developed and executed high-authority link-building strategies using HARO, guest posting, and tiered link-building; collaborated with developers to improve page loading times; automated keyword clustering using Python and Google Sheets API; conducted technical site audits using Google Webmaster, Google Analytics, Moz; led SEO projects that increased organic traffic by 48% using programmatic SEO; data-driven decision-making and competitor benchmarking.
SEO Contractor at Three Whiskey
July 1, 2023 - September 12, 2025
Run technical audits for clients, primarily in healthcare; make content recommendations using RAG analysis and keyword research; assist team with deep monthly reports analysis and identify organic growth opportunities; perform backlink audits and prepare disavow reports for clients.
SEO Programme Manager at GreenLight Digital
April 1, 2022 - September 12, 2025
Supported website migration planning pre- and post-release; oversaw migration work by Account Executives to ensure a seamless workflow; prepared one-page migration summaries; worked with internal teams on content optimization and produced semi-automated reports; assisted with keyword research and categorization across brands and languages.
Organic Performance Manager at Zoopla Property Group
March 1, 2019 - September 12, 2025
Rigorously used Google Analytics and BigQuery to identify SEO traffic losses; analyzed datasets with Botify and R to inform senior management decisions; integrated digital marketing channels to share best practices and achieve collaborative results; utilized BigQuery and Python to analyze site performance and identify opportunities that improved organic growth.
SEO Specialist at Purplegator
April 1, 2025 - Present
Project managed client engagements from requirement gathering to delivery; analyzed datasets with Google Analytics, Bing Analytics, and SQL on Amazon Redshift to derive insights for senior management; led backlink acquisition with vendors; defined risk mitigation; coordinated with stakeholders and tech teams; implemented A/B testing plan to safeguard performance.
SEO Specialist at Exposure Ninja
April 1, 2025 - September 12, 2025
Executed local SEO citation building to improve geo-relevance and local pack rankings; built high-authority links via HARO, guest posting, and tiered strategies; collaborated with developers to improve page speed; automated keyword clustering with Python and Google Sheets API; conducted technical audits using Google Webmaster Tools / Analytics / Moz; led projects that increased organic traffic by 48% using programmatic SEO solutions; used data-driven decisions to plan SEO strategy; prepared benchmark reports for clients with actionable insights.
SEO Contractor at Three Whiskey
July 1, 2023 - September 12, 2025
Run technical audits for clients, primarily in healthcare; make content recommendations using RAG analysis and keyword research; assist team with deep analysis of monthly reports and identify organic growth opportunities; perform backlink audits and prepare disavow reports for clients.
SEO Programme Manager at GreenLight Digital
April 1, 2022 - September 12, 2025
Supported website migration planning pre- and post-release; oversaw migration work and ensured a seamless workflow; prepared migration one-page client summaries; collaborated on content optimization projects and delivered semi-automated reports; assisted in keyword research and categorization across multiple brands and languages.
Organic Performance Manager at Zoopla Property Group
March 1, 2019 - September 12, 2025
Rigorously used Google Analytics and BigQuery to identify loss in SEO traffic; analyzed datasets using Botify and R to aid senior management decisions; integrated digital marketing channels to share best practices and achieve collaborative results; utilized BigQuery and Python to analyze site performance and identify optimization opportunities that improved organic growth.
Organic Performance Manager at Zoopla Property Group
March 1, 2019 - September 12, 2025
Rigorously used Google Analytics/BigQuery to identify losses in SEO traffic and opportunities for growth; analyzed datasets with Botify and R to inform senior management decisions; integrated digital marketing channels to amplify cross-channel results; leveraged BigQuery and Python to optimize site performance and drive organic growth.
SEO Programme Manager at GreenLight Digital
April 1, 2022 - September 12, 2025
Supported website migration planning pre and post-release; oversaw migration work delivered by Account Executives and ensured a seamless workflow; prepared migration summaries for clients; collaborated on content optimization projects and produced semi-automated reports; delivered keyword research and categorization across multiple brands and languages.
SEO Contractor at Three Whiskey
July 1, 2023 - September 12, 2025
Conducted technical audits for healthcare clients; made content recommendations using RAG analysis and keyword research; supported deep analysis of monthly reports and identified organic growth opportunities; performed backlink audits and prepared disavow reports for clients.
SEO Specialist Contractor at Exposure Ninja
April 1, 2025 - September 12, 2025
Executed local citation building to improve geo-relevance and local pack rankings; developed high-authority link-building strategies using HARO, guest posting, and tiered links; collaborated with developers to improve page load times; automated keyword clustering with Python and Google Sheets API; conducted technical site audits with Google Analytics 4, Google Search Console, and Moz; led data-driven SEO projects that achieved significant organic traffic growth.
SEO Specialist Contractor at Purplegator
April 1, 2025 - Present
Project-managed SEO engagements from requirement gathering through delivery; communicated with clients via meetings, emails, and calls; audited and analyzed complex datasets (GA, Bing Analytics) and AWS Redshift using SQL to inform senior management decisions; led SEO projects with third-party vendors for backlinks and press releases; applied project management to mitigate risks; collaborated with stakeholders and tech teams to implement solutions; set up A/B testing plans to ensure current performance remained stable.
SEO / GEO Specialist Contractor at Purplegator
April 1, 2025 - Present
Project management from client requirements to delivery; audit/analyze datasets (GA/Bing Analytics, SQL on Redshift); GEO audits for AI-powered search platforms; evaluate LLM retrievability and trust signals; optimize content structure with Q&A formats, tables, and schema markup.
SEO Specialist Contractor at Exposure Ninja
April 1, 2019 - April 1, 2025
Citation building for local SEO; high-authority link-building via HARO and guest posting; collaborate with developers on page speed improvements; automate keyword clustering; conduct technical audits and lead programmatic SEO projects driving significant organic growth; GEO-driven content improvements and competitive benchmarking.
SEO Contractor at Three Whiskey
May 1, 2022 - July 1, 2023
Technical audits for healthcare clients; RAG analysis and keyword research; review medical content for E-E-A-T signals and citation-worthiness; perform backlink audits and prepare disavow reports.
SEO Programme Manager at GreenLight Digital
August 1, 2021 - April 1, 2022
Support website migration planning pre/post-release; oversee migration work; deliver migration summaries; collaborate on content optimization projects and semi-automated reporting; conduct keyword research and categorization across brands/languages.
Organic Performance Manager at Zoopla Property Group
October 1, 2015 - March 1, 2019
Utilize Google Analytics/BigQuery to identify SEO traffic losses; analyze datasets with Botify and R to inform management decisions; integrate digital channels for best-practice sharing; leverage Python/BigQuery for site performance optimization.

Education

MSc Information Management (2:1) at City University London
January 1, 2009 - January 1, 2010
MSc Information Management (2:1) at City University London
January 1, 2009 - January 1, 2010
MSc Information Management at City University London
January 1, 2009 - January 1, 2010
MSc Information Management at City University London
January 1, 2009 - January 1, 2010

Qualifications

Oracle Certification (Oracle 9i)
January 11, 2030 - September 12, 2025
Oracle Certification (Oracle 9i)
January 11, 2030 - September 12, 2025
Informatics Scholarship
January 11, 2030 - September 12, 2025
Oracle Certification
January 11, 2030 - September 12, 2025
Oracle Certification: Oracle 9i
January 11, 2030 - January 12, 2026

Industry Experience

Real Estate & Construction, Education, Energy & Utilities, Healthcare, Software & Internet, Professional Services, Non-Profit Organization, Media & Entertainment
    paper SEO Consultant for last 12 years

    As an SEO Specialist, I have extensive experience with SEO Audit, building strategies and successfully executing them, which includes Technical on-page and off-page activities. I worked on various projects from different industries which have always been great as SEO is totally different for one website and on another. I have never been delayed on my tasks as I believe on-time delivery is really important for clients.
    Previously I worked at Zoopla as SEO Manager for over 3 years where I worked on improving traffic to the Zoopla website and other sister websites like primelocation.com. As a manager, my role was to manage a team of 2 executives and put together an SEO strategy, analyze reports in google analytics to improve results and manage the SEO of the digital products. I also started communication with other departments like social and PR which forms an integral part of SEO. With my passion for SEO and extensive knowledge, I was able to grasp new aspects of working on a website that has over a million pages as it comes with a whole new bunch of technical issues. It was challenging but a major learning curve for me.

    I would love to bring my extensive technical SEO knowledge and product management which I have acquired over 10 years of my experience and project management experience. I am also GAIQ certified.
    I would love to be considered for this role and speak to you so we can identify how my skill-set will work best for you.
    Here is link to my linkedin profile: https://www.twine.net/signin
    Ritu