I am an experienced marketing professional with over 8 years of experience in Marketing Management, Digital Marketing, Content Creation, and Traditional Marketing. I’ve helped transform brands like Giordano Fashion Brand, driving growth and visibility. Currently, I manage Marketing at GMC Healthcare Group in Dubai, optimizing campaigns and enhancing customer engagement, with a track record of leading lead generation, multi-channel campaigns, and data-driven decision making. My strength lies in building and executing integrated marketing programs across digital and offline channels, with a hands-on approach to content creation, performance analytics, and stakeholder collaboration. I thrive in fast-paced environments and enjoy turning insights into tangible business results.

Rizwan Adil Hussain

I am an experienced marketing professional with over 8 years of experience in Marketing Management, Digital Marketing, Content Creation, and Traditional Marketing. I’ve helped transform brands like Giordano Fashion Brand, driving growth and visibility. Currently, I manage Marketing at GMC Healthcare Group in Dubai, optimizing campaigns and enhancing customer engagement, with a track record of leading lead generation, multi-channel campaigns, and data-driven decision making. My strength lies in building and executing integrated marketing programs across digital and offline channels, with a hands-on approach to content creation, performance analytics, and stakeholder collaboration. I thrive in fast-paced environments and enjoy turning insights into tangible business results.

Available to hire

I am an experienced marketing professional with over 8 years of experience in Marketing Management, Digital Marketing, Content Creation, and Traditional Marketing. I’ve helped transform brands like Giordano Fashion Brand, driving growth and visibility. Currently, I manage Marketing at GMC Healthcare Group in Dubai, optimizing campaigns and enhancing customer engagement, with a track record of leading lead generation, multi-channel campaigns, and data-driven decision making.

My strength lies in building and executing integrated marketing programs across digital and offline channels, with a hands-on approach to content creation, performance analytics, and stakeholder collaboration. I thrive in fast-paced environments and enjoy turning insights into tangible business results.

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Language

English
Advanced
Urdu
Advanced

Work Experience

Marketing Specialist & Content Creator at GMC Healthcare Group
March 1, 2024 - Present
Spearhead and manage lead generation campaigns across Meta, Google, Facebook, TikTok, Instagram, and LinkedIn; manage Zoho CRM for lead generation and campaign optimization; oversee a AED 800,000 marketing budget; on-page and technical SEO using Yoast; conduct keyword research and site audits; drive ROI on Meta Ads (AED 170,000 from AED 35,000 in 40 days) for dental and aesthetic services; plan and execute events with Ops; create landing pages on Mailchimp; develop reporting funnels using Google Analytics and SEMrush; manage social media channels, content creation, scheduling, and community engagement; produce visual and written content (posts, reels, brochures, rollups, ads); optimize campaigns with advanced targeting and placements; monitor CTR, CPC, CPM, ROAS; coordinate with printing vendors; maintain a data-driven approach to marketing performance.
Assistant Marketing Manager at Giordano Pakistan
January 1, 2023 - December 31, 2023
Led branding, advertising, and promotional campaigns (digital and traditional) to position Giordano as a niche brand in Pakistan; localized the tagline World Without Stranger across Pakistan, India, Bangladesh, and UAE; executed FIFA 2022 campaigns; led e-commerce expansion with Shopify; managed social media, events, and marketing budgets; produced monthly sales analyses and marketing collateral; built partnerships with vendors and coordinated multi-channel marketing activities; contributed to a 40% increase in brand awareness and 15% growth in customer acquisition.
Junior Marketing Manager at Giordano Pakistan
January 1, 2022 - December 31, 2022
Led development of Giordano’s WordPress website and streamlined online payment methods; produced the first digital video commercial for Giordano Pakistan; crafted and executed marketing strategies resulting in a 30% rise in organic brand visibility and engagement; tracked campaign performance using Google Analytics and Meta Pixel; created social media content and managed influencer collaborations; prepared monthly performance reports for leadership.
Social Media Manager at Adjar Advertising Agency, Pakistan
January 1, 2018 - December 31, 2021
Managed client relationships and served as the primary contact for social media accounts; developed and implemented comprehensive social media strategies across Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube; led UNDP Pakistan’s Water & Sanitation (SDG) awareness campaigns; coordinated content calendars, paid media planning and optimization; analyzed campaigns with Meta Business Suite and Google Analytics; launched and scaled multiple brands from inception; drove community management, end-to-end campaign management, and performance reporting.

Education

Master’s in Advertising at SZABIST University, Karachi, Pakistan
January 11, 2030 - December 3, 2025
Bachelor of Science in Mass Communication & Media at Greenwich University, Karachi, Pakistan
January 11, 2030 - December 3, 2025

Qualifications

Google Analytics Certification
January 11, 2030 - December 3, 2025
Google Ads Video Certification
January 11, 2030 - December 3, 2025
Shopping Ads Certification
January 11, 2030 - December 3, 2025
Digital Marketing (HubSpot Academy)
January 11, 2030 - December 3, 2025

Industry Experience

Healthcare, Retail, Media & Entertainment, Professional Services, Software & Internet