Hi, I’m Robert Koeb, a California-based graphic designer with a background in English literature and film. I specialize in creating clean, impactful visuals for print and digital media, from newsletters and yearbooks to posters and branding assets. I’m passionate about clear communication, thoughtful layout, and inviting, user-friendly design that helps organizations tell their stories. When I’m not designing, I enjoy collaborating with schools, retailers, and nonprofits to translate ideas into effective visuals. I thrive on tight deadlines, constructive feedback, and turning complex concepts into readable designs that people actually want to read and share.…Hi, I’m Robert Koeb, a California-based graphic designer with a background in English literature and film. I specialize in creating clean, impactful visuals for print and digital media, from newsletters and yearbooks to posters and branding assets. I’m passionate about clear communication, thoughtful layout, and inviting, user-friendly design that helps organizations tell their stories. When I’m not designing, I enjoy collaborating with schools, retailers, and nonprofits to translate ideas into effective visuals. I thrive on tight deadlines, constructive feedback, and turning complex concepts into readable designs that people actually want to read and share.WWW…
Hi, I’m Robert Koeb, a California-based graphic designer with a background in English literature and film. I specialize in creating clean, impactful visuals for print and digital media, from newsletters and yearbooks to posters and branding assets. I’m passionate about clear communication, thoughtful layout, and inviting, user-friendly design that helps organizations tell their stories. When I’m not designing, I enjoy collaborating with schools, retailers, and nonprofits to translate ideas into effective visuals. I thrive on tight deadlines, constructive feedback, and turning complex concepts into readable designs that people actually want to read and share.…Hi, I’m Robert Koeb, a California-based graphic designer with a background in English literature and film. I specialize in creating clean, impactful visuals for print and digital media, from newsletters and yearbooks to posters and branding assets. I’m passionate about clear communication, thoughtful layout, and inviting, user-friendly design that helps organizations tell their stories. When I’m not designing, I enjoy collaborating with schools, retailers, and nonprofits to translate ideas into effective visuals. I thrive on tight deadlines, constructive feedback, and turning complex concepts into readable designs that people actually want to read and share.WWWW…
Available to hire
Hi, I’m Robert Koeb, a California-based graphic designer with a background in English literature and film. I specialize in creating clean, impactful visuals for print and digital media, from newsletters and yearbooks to posters and branding assets. I’m passionate about clear communication, thoughtful layout, and inviting, user-friendly design that helps organizations tell their stories.
When I’m not designing, I enjoy collaborating with schools, retailers, and nonprofits to translate ideas into effective visuals. I thrive on tight deadlines, constructive feedback, and turning complex concepts into readable designs that people actually want to read and share.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
PTA Communications Chair at Lu Sutton Elementary School (volunteer)
January 1, 2021 - December 31, 2023Created bi-weekly newsletters • Created social media posts • Member of advocacy team
Freelance Graphic Designer at Various Companies
January 1, 2024 - PresentDesigned recruitment posters and marketing material for MCCGJA • Designed event logo for Marin Cursillo
Yearbook Editor at Lu Sutton Elementary School (volunteer)
January 1, 2020 - PresentDesigned yearbook layouts • Coordinated production and printing • Organized over 1,000 photographs
Education
Bachelors of Arts, English Literature at U.C. Berkeley
May 15, 2001Graduated High Distinction
Certificate of Achievement in Graphic Design at College of Marin
June 3, 2026 - December 13, 2024Qualifications
Industry Experience
Education, Retail, Real Estate & Construction, Financial Services, Media & Entertainment, Professional Services
Branding: Marin County Civil Grand Juror's Association
I worked with the recruitment team of MCCGJA to create a brand identity for their organization. I designed an interchangeable branding system to work effectively across media platforms. The products included a recruitment poster, brochures and banners for recruitment events, movie theater ads, and social media posts.
Branding: Restaurant Identity
I created the restaurant identity for a fictional pub that I named Henry's Hollow. I imagined a well-established pub that has gone through a remodel and has modernized over time. I created a central character, Henry the Fox, for the logo. I then chose typography that fit the theme of the pub. To create a cohesive brand, I created a menu, coasters, food packaging, and takeout bags. I then used mockups to create an overall vibe for the pub.…I created the restaurant identity for a fictional pub that I named Henry's Hollow. I imagined a well-established pub that has gone through a remodel and has modernized over time. I created a central character, Henry the Fox, for the logo. I then chose typography that fit the theme of the pub. To create a cohesive brand, I created a menu, coasters, food packaging, and takeout bags. I then used mockups to create an overall vibe for the pub.WW…
Branding: Restaurant Identity
I created the restaurant identity for a fictional pub that I named Henry's Hollow. I imagined a well-established pub that has gone through a remodel and has modernized over time. I created a central character, Henry the Fox, for the logo. I then chose typography that fit the theme of the pub. To create a cohesive brand, I created a menu, coasters, food packaging, and takeout bags. I then used mockups to create an overall vibe for the pub.…I created the restaurant identity for a fictional pub that I named Henry's Hollow. I imagined a well-established pub that has gone through a remodel and has modernized over time. I created a central character, Henry the Fox, for the logo. I then chose typography that fit the theme of the pub. To create a cohesive brand, I created a menu, coasters, food packaging, and takeout bags. I then used mockups to create an overall vibe for the pub.WW…
Branding: Restaurant Identity
I created the restaurant identity for a fictional pub that I named Henry's Hollow. I imagined a well-established pub that has gone through a remodel and has modernized over time. I created a central character, Henry the Fox, for the logo. I then chose typography that fit the theme of the pub. To create a cohesive brand, I created a menu, coasters, food packaging, and takeout bags. I then used mockups to create an overall vibe for the pub.…I created the restaurant identity for a fictional pub that I named Henry's Hollow. I imagined a well-established pub that has gone through a remodel and has modernized over time. I created a central character, Henry the Fox, for the logo. I then chose typography that fit the theme of the pub. To create a cohesive brand, I created a menu, coasters, food packaging, and takeout bags. I then used mockups to create an overall vibe for the pub.WW…
Branding: Restaurant Identity
I created the restaurant identity for a fictional pub that I named Henry's Hollow. I imagined a well-established pub that has gone through a remodel and has modernized over time. I created a central character, Henry the Fox, for the logo. I then chose typography that fit the theme of the pub. To create a cohesive brand, I created a menu, coasters, food packaging, and takeout bags. I then used mockups to create an overall vibe for the pub.…I created the restaurant identity for a fictional pub that I named Henry's Hollow. I imagined a well-established pub that has gone through a remodel and has modernized over time. I created a central character, Henry the Fox, for the logo. I then chose typography that fit the theme of the pub. To create a cohesive brand, I created a menu, coasters, food packaging, and takeout bags. I then used mockups to create an overall vibe for the pub.WW…
Branding: Restaurant Identity
I created the restaurant identity for a fictional pub that I named Henry's Hollow. I imagined a well-established pub that has gone through a remodel and has modernized over time. I created a central character, Henry the Fox, for the logo. I then chose typography that fit the theme of the pub. To create a cohesive brand, I created a menu, coasters, food packaging, and takeout bags. I then used mockups to create an overall vibe for the pub.…I created the restaurant identity for a fictional pub that I named Henry's Hollow. I imagined a well-established pub that has gone through a remodel and has modernized over time. I created a central character, Henry the Fox, for the logo. I then chose typography that fit the theme of the pub. To create a cohesive brand, I created a menu, coasters, food packaging, and takeout bags. I then used mockups to create an overall vibe for the pub.WW…
Branding: Restaurant Identity
I created the restaurant identity for a fictional pub that I named Henry's Hollow. I imagined a well-established pub that has gone through a remodel and has modernized over time. I created a central character, Henry the Fox, for the logo. I then chose typography that fit the theme of the pub. To create a cohesive brand, I created a menu, coasters, food packaging, and takeout bags. I then used mockups to create an overall vibe for the pub.…I created the restaurant identity for a fictional pub that I named Henry's Hollow. I imagined a well-established pub that has gone through a remodel and has modernized over time. I created a central character, Henry the Fox, for the logo. I then chose typography that fit the theme of the pub. To create a cohesive brand, I created a menu, coasters, food packaging, and takeout bags. I then used mockups to create an overall vibe for the pub.WW…
Podcast Design
Student Project: Podcast
Objective: Create podcast artwork to be showcased on a smartphone. Focus on key demographics when creating artwork.
Design Process: I play Dungeons & Dragons with a group of guys, and we are in the process of building homebrew content within the world of D&D. I imagined a podcast where we talk as a group about that process. I decide to create icons for each of the characters being played in our game, based on each player's artwork. I chose to use simple linework, representative of something a teenager might create for a character. The artwork also had to translate to a smartphone, so simpler was better. I then created a banner and sign that reminds me of old taverns, a classic meeting spot for D&D characters. All images were created using Illustrator, and the final image was imported into a mock-up in PhotoShop.
Color Theory: I chose a cooler palette for the background, and stayed true to each player's color choices for their characters.
Typography: I chose a font that looks like Old English lettering but also has an effect that looks like it's been stamped.
Overall, I am quite happy with this project. It fits the D&D demographic of males 18-49, and my D&D friends loved it.…Student Project: Podcast
Objective: Create podcast artwork to be showcased on a smartphone. Focus on key demographics when creating artwork.
Design Process: I play Dungeons & Dragons with a group of guys, and we are in the process of building homebrew content within the world of D&D. I imagined a podcast where we talk as a group about that process. I decide to create icons for each of the characters being played in our game, based on each player's artwork. I chose to use simple linework, representative of something a teenager might create for a character. The artwork also had to translate to a smartphone, so simpler was better. I then created a banner and sign that reminds me of old taverns, a classic meeting spot for D&D characters. All images were created using Illustrator, and the final image was imported into a mock-up in PhotoShop.
Color Theory: I chose a cooler palette for the background, and stayed true to each player's color choices for their characters.
Typography: I chose a font that looks like Old English lettering but also has an effect that looks like it's been stamped.
Overall, I am quite happy with this project. It fits the D&D demographic of males 18-49, and my D&D friends loved it.WW…
Beverage Can Design
Student Project: Beverage Can Design & Branding
Objective: Design a beverage can and packaging that captivates the consumer through unique and visually appealing branding
Design Process:
I researched dozens of variations of packaging before I finalized my concept. I'm influenced by movies and TV, and I enjoy a play on words. Oppenheimer, one of my favorite movies this past year, became Hoppenheimer. The rest fell into place after that. I chose to emulate movie and TV posters of one of my favorite actors, being careful to use parody to avoid copyright issues. I designed the logo, hops characters, and most of the elements using Illustrator. I then manipulated some imagery in PhotoShop for portions of the design.
Color Theory: For the Hoppenheimer can, I chose warm, citrusy colors to emulate the flavor of a citrus wheat. For Peaky Blenders, I chose neutral browns that reflect the hue of the beer, which is dark brown and creamy tan. For 28 Pubs Later, I used red, black, and white to pay homage to the classic movie poster for which the beer parodies.
I feel this is one of my strongest pieces of work. I can easily see these three beers on the shelves, attracting the targeted consumer of males, ages 21-49.…Student Project: Beverage Can Design & Branding
Objective: Design a beverage can and packaging that captivates the consumer through unique and visually appealing branding
Design Process:
I researched dozens of variations of packaging before I finalized my concept. I'm influenced by movies and TV, and I enjoy a play on words. Oppenheimer, one of my favorite movies this past year, became Hoppenheimer. The rest fell into place after that. I chose to emulate movie and TV posters of one of my favorite actors, being careful to use parody to avoid copyright issues. I designed the logo, hops characters, and most of the elements using Illustrator. I then manipulated some imagery in PhotoShop for portions of the design.
Color Theory: For the Hoppenheimer can, I chose warm, citrusy colors to emulate the flavor of a citrus wheat. For Peaky Blenders, I chose neutral browns that reflect the hue of the beer, which is dark brown and creamy tan. For 28 Pubs Later, I used red, black, and white to pay homage to the classic movie poster for which the beer parodies.
I feel this is one of my strongest pieces of work. I can easily see these three beers on the shelves, attracting the targeted consumer of males, ages 21-49.WW…
Coffee Packaging
Student project: Package Design
Objective: create a coffee brand and packaging to stand out on the shelves.
Design process: I was inspired by mornings spent on Lake Tahoe, drinking coffee and watching images reflect on the water. For the company name, I used the first two letters of my first and last name. When the letters are capitalized, they reflect symmetrically. I worked through several design concepts for BOKO until I came up with the finalized logo. I then illustrated a mountain lake scene, using geometric shapes and used effects to create rippled reflections.
Color theory: I chose a cooler palette for the landscape and water, which I contrasted with a warmer palette for the sunrise.
I enjoy branding and concept design, especially for packaging products.…Student project: Package Design
Objective: create a coffee brand and packaging to stand out on the shelves.
Design process: I was inspired by mornings spent on Lake Tahoe, drinking coffee and watching images reflect on the water. For the company name, I used the first two letters of my first and last name. When the letters are capitalized, they reflect symmetrically. I worked through several design concepts for BOKO until I came up with the finalized logo. I then illustrated a mountain lake scene, using geometric shapes and used effects to create rippled reflections.
Color theory: I chose a cooler palette for the landscape and water, which I contrasted with a warmer palette for the sunrise.
I enjoy branding and concept design, especially for packaging products.WW…
Book Cover Design
Student Project: Book Cover Design
Objective: Design a book cover for an existing book, using PhotoShop
Design Process:
I chose Stephen King's "The Stand" because it's one of my favorites. I imagined the aftermath of the most current pandemic, influenced by seeing surgical masks littered on the streets. I then imagined what a hospital might look like in the aftermath without using overly graphic imagery. I then photographed various subjects using an iPhone 12. To create the cover, I blended images from a hospital corridor, a backroad near my hometown, and various iconic images related to the novel. I also created custom brushes from images of the surgical masks, enabling me to litter the hallway. For a final touch, I used a custom brush to create a pollen effect that reflects the virus in the novel.
Color Theory: I chose a monotone color palette inspired by surgical scrubs.
Typography: I chose Copperplate Gothic Bold for the author's name. I added beveling and embossing, as well as inner and outer glows, to emphasize his name. For the title, I used Franklin Gothic Heavy, using the same effects as the text for the author. I feel the hierarchy balance between author and title works well in this design.
Overall, this is one of my favorite pieces. The entire project came through from concept to final design.…Student Project: Book Cover Design
Objective: Design a book cover for an existing book, using PhotoShop
Design Process:
I chose Stephen King's "The Stand" because it's one of my favorites. I imagined the aftermath of the most current pandemic, influenced by seeing surgical masks littered on the streets. I then imagined what a hospital might look like in the aftermath without using overly graphic imagery. I then photographed various subjects using an iPhone 12. To create the cover, I blended images from a hospital corridor, a backroad near my hometown, and various iconic images related to the novel. I also created custom brushes from images of the surgical masks, enabling me to litter the hallway. For a final touch, I used a custom brush to create a pollen effect that reflects the virus in the novel.
Color Theory: I chose a monotone color palette inspired by surgical scrubs.
Typography: I chose Copperplate Gothic Bold for the author's name. I added beveling and embossing, as well as inner and outer glows, to emphasize his name. For the title, I used Franklin Gothic Heavy, using the same effects as the text for the author. I feel the hierarchy balance between author and title works well in this design.
Overall, this is one of my favorite pieces. The entire project came through from concept to final design.WW…
Currency Re-Design
Student Project: Currency Re-design
Objective: re-design U.S. currency, or choose another country to re-design. Use bright and illustrative designs that align with vivid designs from other countries.
Design Process: I was originally going to imagine an "Idiocracy" currency 500 years in the future. But I didn't find that to be very inspiring in the long run. Instead, after gaining approval from my instructor, I conceptualized what currency might look like if we had a lunar colony 150 years in the future.
I did extensive research for this project, which I reflected in the final design. For example, I scaled the height of the bank note to match the height of the Saturn V rocket that launched Apollo 11. I used a waxing crescent moon as the "Luna" symbol because all space missions to the moon were launched during that phase of the moon. For the numbering system, I used scientific notation and metric nomenclature (i.e., Kilo, Mega, Giga). I also created a design system for the currency so each denomination was recognizable as a cohesive unit.
For security features, I created a guilloche pattern using two circles scaled to the respective sizes of the Earth and the moon, with an ellipse surrounding them. I then applied a radial repeat to the pattern, as well as a gradient using spot colors, to enhance the security effect.
Color theory: I used a triadic color scheme. I chose the blue color first then used Adobe's triadic color palette for the other two colors. Each of the notes uses one of the three colors as the primary feature in their respective designs.
This project would easily translate into board game design, which has become especially popular in the science fiction genre.…Student Project: Currency Re-design
Objective: re-design U.S. currency, or choose another country to re-design. Use bright and illustrative designs that align with vivid designs from other countries.
Design Process: I was originally going to imagine an "Idiocracy" currency 500 years in the future. But I didn't find that to be very inspiring in the long run. Instead, after gaining approval from my instructor, I conceptualized what currency might look like if we had a lunar colony 150 years in the future.
I did extensive research for this project, which I reflected in the final design. For example, I scaled the height of the bank note to match the height of the Saturn V rocket that launched Apollo 11. I used a waxing crescent moon as the "Luna" symbol because all space missions to the moon were launched during that phase of the moon. For the numbering system, I used scientific notation and metric nomenclature (i.e., Kilo, Mega, Giga). I also created a design system for the currency so each denomination was recognizable as a cohesive unit.
For security features, I created a guilloche pattern using two circles scaled to the respective sizes of the Earth and the moon, with an ellipse surrounding them. I then applied a radial repeat to the pattern, as well as a gradient using spot colors, to enhance the security effect.
Color theory: I used a triadic color scheme. I chose the blue color first then used Adobe's triadic color palette for the other two colors. Each of the notes uses one of the three colors as the primary feature in their respective designs.
This project would easily translate into board game design, which has become especially popular in the science fiction genre.WW…
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