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With 15 years of focus on content marketing, Robert Mattan has taken the lead in creative ideation, content creation, and strategic direction for top companies within and beyond Canada’s borders. He gauges success by earning trust, by building strong relationships, and supporting best-in-class digital marketing business models that exceed benchmarks. He excels at igniting brand awareness and enhancing reputation through forward-thinking content strategies, producing immediate and long-lasting returns within a global digital community.…With 15 years of focus on content marketing, Robert Mattan has taken the lead in creative ideation, content creation, and strategic direction for top companies within and beyond Canada’s borders. He gauges success by earning trust, by building strong relationships, and supporting best-in-class digital marketing business models that exceed benchmarks. He excels at igniting brand awareness and enhancing reputation through forward-thinking content strategies, producing immediate and long-lasting returns within a global digital community.

Robert Mattan

Content Strategist, Content Creator, Content Producer, +2

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With 15 years of focus on content marketing, Robert Mattan has taken the lead in creative ideation, content creation, and strategic direction for top companies within and beyond Canada’s borders. He gauges success by earning trust, by building strong relationships, and supporting best-in-class digital marketing business models that exceed benchmarks. He excels at igniting brand awareness and enhancing reputation through forward-thinking content strategies, producing immediate and long-lasting returns within a global digital community.…With 15 years of focus on content marketing, Robert Mattan has taken the lead in creative ideation, content creation, and strategic direction for top companies within and beyond Canada’s borders. He gauges success by earning trust, by building strong relationships, and supporting best-in-class digital marketing business models that exceed benchmarks. He excels at igniting brand awareness and enhancing reputation through forward-thinking content strategies, producing immediate and long-lasting returns within a global digital community.

Available to hire

With 15 years of focus on content marketing, Robert Mattan has taken the lead in creative ideation, content creation, and
strategic direction for top companies within and beyond Canada’s borders. He gauges success by earning trust, by building
strong relationships, and supporting best-in-class digital marketing business models that exceed benchmarks. He excels at
igniting brand awareness and enhancing reputation through forward-thinking content strategies, producing immediate and
long-lasting returns within a global digital community.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media and Content Creator at Export Development Canada (EDC)

September 1, 2021 - Present

Develop campaign strategies and execute platform publishing/automation across LinkedIn, YouTube, Facebook, Instagram, and X to reach current and prospective customers, employees, partners, and stakeholders. Create platform-specific images and edit platform-specific videos using Adobe Creative Cloud. Write engaging, platform-native copy aligned to EDC’s brand and values. Collect campaign analytics, report KPI findings, and summarize performance for stakeholders.

Digital Marketing and Analytics Specialist at Fasken Martineau DuMoulin LLP (Fasken)

December 1, 2016 - December 1, 2020

Produced, tested, and deployed email marketing automation sends and refined CRM integration approaches for firm-wide digital marketing campaigns. Led the event marketing team through weekly training, updates, and feedback via video conferencing. Updated and enhanced monthly email analytics and lead generation reports. Supported the digital transformation of a rebranded web presence across all channels for the firm.

Email Marketing Strategist at University of Ottawa

January 1, 2015 - December 31, 2016

Owned strategy, management, and HTML coding for targeted email campaigns for key uOttawa accounts including Donors, Alumni, and the Office of the President. Monitored online metrics and analyzed performance indicators for email marketing campaigns. Conducted QA testing for cross-platform readability, deliverability, brand standards, and CASL compliance.