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Hi, I’m Rachel Lack, a design leader with a passion for building brand systems that scale. I’ve spent 8+ years blending creative direction with brand strategy across in-house teams and fast-moving brands, guiding identity systems from concept to rollout.\n\nI thrive at the intersection of art, strategy, and collaboration—mentoring teams, aligning stakeholders, and delivering modular toolkits that reduce turnaround time and ensure consistency across multi-channel campaigns.…Hi, I’m Rachel Lack, a design leader with a passion for building brand systems that scale. I’ve spent 8+ years blending creative direction with brand strategy across in-house teams and fast-moving brands, guiding identity systems from concept to rollout.\n\nI thrive at the intersection of art, strategy, and collaboration—mentoring teams, aligning stakeholders, and delivering modular toolkits that reduce turnaround time and ensure consistency across multi-channel campaigns.

Rachel Lack

Art Director, Graphic Designer, Designer, +2

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Hi, I’m Rachel Lack, a design leader with a passion for building brand systems that scale. I’ve spent 8+ years blending creative direction with brand strategy across in-house teams and fast-moving brands, guiding identity systems from concept to rollout.\n\nI thrive at the intersection of art, strategy, and collaboration—mentoring teams, aligning stakeholders, and delivering modular toolkits that reduce turnaround time and ensure consistency across multi-channel campaigns.…Hi, I’m Rachel Lack, a design leader with a passion for building brand systems that scale. I’ve spent 8+ years blending creative direction with brand strategy across in-house teams and fast-moving brands, guiding identity systems from concept to rollout.\n\nI thrive at the intersection of art, strategy, and collaboration—mentoring teams, aligning stakeholders, and delivering modular toolkits that reduce turnaround time and ensure consistency across multi-channel campaigns.

Available to hire

Hi, I’m Rachel Lack, a design leader with a passion for building brand systems that scale. I’ve spent 8+ years blending creative direction with brand strategy across in-house teams and fast-moving brands, guiding identity systems from concept to rollout.\n\nI thrive at the intersection of art, strategy, and collaboration—mentoring teams, aligning stakeholders, and delivering modular toolkits that reduce turnaround time and ensure consistency across multi-channel campaigns.

Skills

Experience Level

Expert

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Work Experience

Manager of Graphic Design at Davidson Homes

August 1, 2023 - Present

Lead creative across brand, campaigns, and sales, partnering with marketing, web, and leadership from brief to launch. Directed a brand refresh rollout and built scalable brand systems (guidelines, templates, asset library) used across teams and channels. Increased efficiency with modular toolkits, cutting review rounds and reducing turnaround time by ~50%. Mentor/lead 3 designers and vendors through feedback and creative direction to raise craft and consistency.

Manager of Graphic Design at Floor & Decor

February 1, 2023 - November 1, 2023

Led high-volume, multi-channel campaign support, balancing speed with brand consistency. Provided creative direction and creative QA, aligning stakeholders and reducing revision cycles by 30%. Improved intake, templates, and routing to increase throughput during peak cycles.

Senior Digital Designer at Floor & Decor

June 1, 2020 - February 1, 2023

Designed and shipped campaign creative across email, paid social, organic social, and web assets for B2C and B2B audiences. Produced 75+ assets per week while maintaining hierarchy, brand consistency, and performance-focused creative. Built component libraries and campaign kits that improved consistency and reduced production time by 25%.

Senior Designer at Leonisa S.A.

February 1, 2018 - March 1, 2020

Directed global marketing collateral (print and digital) for national and international retail channels. Partnered with creative leads to execute high-impact product storytelling and campaign assets. Supported brand integrity by updating guidelines and ensuring visual consistency across all markets.