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I am a Senior SEO Specialist and Digital Strategist with 10+ years of proven success driving measurable organic growth for local, national, and enterprise clients. I am deeply passionate about applying data-driven strategies to support business expansion and digital authority. I excel in core SEO, content optimization, and performance forecasting, with advanced proficiency in AI and LLMs for accelerated keyword analysis, strategic refinement, and precise insight delivery.…I am a Senior SEO Specialist and Digital Strategist with 10+ years of proven success driving measurable organic growth for local, national, and enterprise clients. I am deeply passionate about applying data-driven strategies to support business expansion and digital authority. I excel in core SEO, content optimization, and performance forecasting, with advanced proficiency in AI and LLMs for accelerated keyword analysis, strategic refinement, and precise insight delivery.

Randy Holland

Marketing Strategist, Growth Marketer, Digital Marketer, +2

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I am a Senior SEO Specialist and Digital Strategist with 10+ years of proven success driving measurable organic growth for local, national, and enterprise clients. I am deeply passionate about applying data-driven strategies to support business expansion and digital authority. I excel in core SEO, content optimization, and performance forecasting, with advanced proficiency in AI and LLMs for accelerated keyword analysis, strategic refinement, and precise insight delivery.…I am a Senior SEO Specialist and Digital Strategist with 10+ years of proven success driving measurable organic growth for local, national, and enterprise clients. I am deeply passionate about applying data-driven strategies to support business expansion and digital authority. I excel in core SEO, content optimization, and performance forecasting, with advanced proficiency in AI and LLMs for accelerated keyword analysis, strategic refinement, and precise insight delivery.

Available to hire

I am a Senior SEO Specialist and Digital Strategist with 10+ years of proven success driving measurable organic growth for local, national, and enterprise clients. I am deeply passionate about applying data-driven strategies to support business expansion and digital authority. I excel in core SEO, content optimization, and performance forecasting, with advanced proficiency in AI and LLMs for accelerated keyword analysis, strategic refinement, and precise insight delivery.

Skills

SEMrush

Ahrefs

SEO Copywriting

Experience Level

SEMrush

Expert

Ahrefs

Expert

SEO Copywriting

Expert

Work Experience

Senior SEO Specialist / Digital Strategist

January 1, 2017 - January 1, 2025

Developed and executed comprehensive SEO strategies (Local, National, Enterprise) that consistently increased organic rankings, visibility, and lead generation across diverse client industries. Leveraged AI and LLMs to refine keyword analysis, optimize content, and forecast performance with high accuracy. Conducted technical site audits, schema markup implementation, and rapid resolution of crawlability/indexation issues. Managed large datasets (10k+ pages) to track KPIs and delivered clear, actionable performance reports using Google Analytics 4, Google Search Console, and SEMrush. Collaborated daily with cross-functional teams to integrate SEO best practices into client solutions.

SEO Specialist at The Columbian

January 1, 2013 - January 1, 2017

Directed search performance for 20+ client campaigns by strategically optimizing content, metadata, and site architecture; generated comprehensive keyword reports and data-driven content strategies that supported client objectives; contributed to successful contract renewals by delivering in-depth SEO performance reviews and technical audits.

SEO & Digital Marketing Consultant at Freelance / Independent

January 1, 2010 - January 1, 2013

Established and managed a freelance digital marketing practice specializing in Local SEO and content optimization for small business clients; executed foundational SEO tasks, in-depth keyword research, and targeted back-link outreach to secure first-page visibility and scalable results.