I am the founder of Ascend Digital & Digital Marketing Specialists, helping businesses maximise their marketing and scale paid media accounts. I specialise in lead generation and marketing strategy, using my knowledge of digital marketing to help clients grow. I have led marketing for CN Group and Youngs Law, managed SEO, PPC, content, events and branding, and built websites with GA4 and GTM. My clients range from law firms and charities to SMEs and tradespeople, and I excel at turning data into growth and ROI.…

Rob Bone

I am the founder of Ascend Digital & Digital Marketing Specialists, helping businesses maximise their marketing and scale paid media accounts. I specialise in lead generation and marketing strategy, using my knowledge of digital marketing to help clients grow. I have led marketing for CN Group and Youngs Law, managed SEO, PPC, content, events and branding, and built websites with GA4 and GTM. My clients range from law firms and charities to SMEs and tradespeople, and I excel at turning data into growth and ROI.…

Available to hire

I am the founder of Ascend Digital & Digital Marketing Specialists, helping businesses maximise their marketing and scale paid media accounts. I specialise in lead generation and marketing strategy, using my knowledge of digital marketing to help clients grow.

I have led marketing for CN Group and Youngs Law, managed SEO, PPC, content, events and branding, and built websites with GA4 and GTM. My clients range from law firms and charities to SMEs and tradespeople, and I excel at turning data into growth and ROI.

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Language

English
Fluent

Work Experience

Founder & Freelance Digital Marketing Expert at Ascend Digital & Digital Marketing Specialists
October 1, 2024 - Present
Founder delivering marketing partnerships, lead generation and growth strategies. Specialises in SEO, Google Ads, Meta ads and website optimisation; manages client websites and GA4/GTMs tracking setup; serves a diverse client base including law firms, charities, SMEs and tradespeople.
Marketing Manager at CN Group
October 1, 2024 - September 15, 2025
Responsible for all marketing across the group’s three businesses (CN Strategic Advisors, CN Chartered Accountants, CN Financial Planning). Oversaw SEO, content, PPC, events, graphic design, branding, internal comms, staff events and email marketing. Line managed a marketing executive and two front-of-house staff; organised The Stockport Business Awards.
Marketing Manager at Youngs Law
September 1, 2022 - Present
Led marketing across multiple merged brands, managed PPC (£6,000/month), website redevelopment, SEO, content, reporting to KPIs, and liaised with third parties; ensured smooth customer journeys from lead to instruction via platforms like Perfect Portal.
Digital Marketing Executive at Citation
September 1, 2022 - September 15, 2025
Managed digital marketing activities, including PPC, SEO and content strategy; contributed to integrated marketing campaigns across the group.
Marketing Executive at SMAS Worksafe
January 1, 2022 - September 15, 2025
Marketing role before the merger into Citation; included content, SEO and campaign activity.
Digital Trader / Merchandiser at The Range
February 1, 2020 - September 15, 2025
E-commerce and merchandising with a focus on product content and SEO.
Copywriter at The Range
November 1, 2017 - September 15, 2025
Created articles, email content and product descriptions with SEO focus.
Freelance Digital Marketing Expert at Ascend Digital
October 1, 2024 - Present
Supporting the agency with client workload, taking on all Google Ads accounts and supporting with Meta accounts where needed. Specialising in lead generation and marketing strategy; setting up tracking in GA4 via Google Tag Manager.
Marketing Manager at CN Group
October 1, 2024 - September 15, 2025
Overseeing all marketing for CN Strategic Advisors, CN Chartered Accountants and CN Financial Planning. Responsible for SEO, Content, Pay-Per-Click, events, graphic design and branding, internal communication, staff social events and email marketing. Line managed the marketing executive and 2 front-of-house staff; organised The Stockport Business Awards.
Marketing Manager at Youngs Law
September 1, 2023 - September 15, 2025
Joined to consolidate multiple brands post-merger; oversaw all areas of marketing including PPC campaigns, website redevelopment, landing page optimization, content, SEO, reporting, and platform integrations. Managed print media and relationships with third parties; set up customer journeys and email automations; led website migrations/redirects.
Digital Marketing Executive at Citation
September 1, 2022 - September 15, 2025
Digital Marketing Executive role prior to SMAS Worksafe merge; responsibilities included PPC, SEO, content and reporting to KPI targets.
Marketing Executive at SMAS Worksafe
January 31, 2022 - September 15, 2025
Marketing Executive; merged into Citation in 2022. Created and managed marketing campaigns, content, and reporting.
Digital Trader / Merchandiser at The Range
February 29, 2020 - September 15, 2025
E-commerce merchandising and trading responsibilities; optimised product listings and driven online sales.
Copywriter at The Range
November 30, 2017 - September 15, 2025
Wrote articles, email content and product descriptions focused on building SEO and customer engagement.

Education

Bachelor Degree in Journalism & Media at University of St Mark and St John
September 1, 2014 - June 1, 2017
2:1 degree in Journalism and Media at The University of St Mark & St John
January 11, 2030 - September 15, 2025
A-levels: C, C, E at Tavistock College Sixth Form
September 1, 2012 - June 1, 2014
Bachelor's Degree in Journalism and Media (2:1) at The University of St Mark & St John
January 11, 2030 - September 15, 2025
A-levels at Tavistock College Sixth Form
September 1, 2012 - June 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Financial Services, Retail, Media & Entertainment, Software & Internet, Education, Other
    paper Accounting Firm
    SEO results within 6 months of starting SEO work for a Cheshire-based accountancy firm…
    paper UK Visa Specialists
    Ongoing SEO work and website freshen-up following initial website build.…
    paper BB's Plastering
    Website Design and SEO Work. We also ran Google Search Campaigns and had to pause them due to not being able to handle all the enquiries.…
    paper New Website, SEO optimisation & PPC Campaigns - BB's Plastering

    BB’s plastering was a complete brand and website refresh. The old site and branding were looking tired and Billy reached out to me to give it a facelift.

    Although plastering isn’t the prettiest trade, we wanted the website to be clean and focused more on renovating spaces than the plastering itself. We now continue to work together to build out the website content and boost SEO rankings as well as running paid media campaigns to help drive the business forward.

    After 3 months, we had achieved some great results with the Google Ads campaign. We have seen an ROI of between 6-8x spend, with the aim to push this up to 10x spend in 2025.

    paper New Website & SEO optimisation - UK Visa Specialists

    UK Visa Specialists was another job that involved a lot of website redevelopment. The client came to me following the construction of his website. However, he was unhappy with the design and we faced lots of issues with load times and the content and UX was poor.

    We moved the website’s hosting provider and set out on a design. Once the design was agreed upon, we went through each page and rewrote the content from scratch. During this time, we also worked with a design agency to rebrand the logo to match the new website. Since the new website has been launched and content updated, we have seen website impressions increase by 300%, and that is just the beginning.