Available to hire
I’m Roberta Kley, a Social Media & Digital Marketing Specialist based in Dublin, Ireland. I help food brands and small businesses grow visibility, engagement, and conversions through strategic content, paid advertising, and SEO, with 5+ years of experience across Instagram, TikTok, and WordPress-driven websites.
I translate brand goals into high-performing digital campaigns, lead cross-functional collaborations with designers, monitor analytics to inform weekly decisions, and thrive in fast-paced environments focused on results and brand growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Portuguese
Advanced
German
Advanced
English
Advanced
Work Experience
Business Manager & Marketing Lead at FatCow
July 1, 2022 - PresentCo-founded and managed a craft burger takeaway brand offering beef, chicken, and vegan options. Developed and executed digital marketing strategies on platforms such as Instagram, Meta Ads, Google Ads, and WhatsApp. Created engaging content including Reels, Stories, and Carousels aligned with brand identity. Managed paid advertising campaigns, A/B tests, and optimized for CTR and conversions. Led brand development including visual identity, tone of voice, and content calendar. Monitored KPIs and adapted marketing strategies based on performance and customer feedback.
Marketing Manager at Kru Food
March 1, 2021 - PresentFounder and full-time manager of a plant-based meal delivery business with a weekly rotating menu. Built the brand and digital presence from scratch using platforms like Instagram, Meta Ads, WhatsApp, and Google Ads. Produced wellness and lifestyle content to enhance engagement. Created marketing campaigns focused on weekly menus, seasonal launches, and customer reactivation. Managed ad creatives, audience segmentation, budget allocation, and campaign performance. Handled CRM, email marketing, and customer retention via WhatsApp lists. Developed brand tone and storytelling aligned with health-conscious audiences.
Line Chef at Glass Restaurant
March 31, 2021 - July 15, 2025Performed line chef duties preparing food and ensuring quality standards in a restaurant setting.
Commis Chef/Catering Assistant at Gather&Gather - LinkedIn Dublin
June 30, 2020 - July 15, 2025Assisted in kitchen preparation and catering operations.
Assistant Manager/Junior Compliance Officer at Press Up Group
December 31, 2019 - July 15, 2025Supported management and ensured compliance in operations.
Line Chef at Press Up Group
December 31, 2019 - July 15, 2025Prepared and cooked dishes as a line chef.
Co-founder & Marketing Lead at FatCow & Kru Food
January 1, 2021 - PresentPlanned and executed marketing campaigns, digital content, and promotional activities across social media platforms, increasing brand awareness and customer engagement. Coordinated collaborations and events with wellness groups, corporate clients, and community partners to enhance brand visibility and build meaningful relationships. Created engaging marketing materials, including product announcements, Instagram stories, reels, carousels, and newsletters aligned with brand identity. Managed content calendars and coordinated deadlines to ensure timely delivery of campaigns and social media posts. Conducted market research and customer feedback analysis to refine marketing strategies and product launches. Supported CSR initiatives by promoting sustainable and health-conscious brand values in all communications. Worked closely with cross-functional teams (sales, operations, finance) to align marketing efforts with business goals.
Line Chef at Glass Restaurant
March 31, 2021 - July 15, 2025Worked as a Line Chef responsible for food preparation and kitchen operations in a busy restaurant environment.
Commis Chef at Gather & Gather at LinkedIn Dublin
June 30, 2020 - July 15, 2025Supported kitchen operations with food preparation duties, adhering to quality and safety standards.
Assistant Manager & Junior Compliance Officer at Press Up Group
December 31, 2019 - July 15, 2025Provided customer service support and oversaw compliance checks in hospitality settings.
Co-Founder & Digital Marketing Lead at Kru Food
January 1, 2022 - November 5, 2025Developed and executed multi-channel marketing campaigns integrating SEO, paid search, and social media to grow brand awareness and generate leads. Managed WordPress website updates and blog content to improve SEO and user engagement. Created newsletters, case studies, and white papers to support product education and sales enablement. Collaborated with design teams and external agencies to produce marketing materials and creative assets. Analyzed campaign performance using Google Analytics and reported monthly results to guide optimisation.
Marketing & Operations Assistant at FatCow Smash Burgers
January 1, 2023 - November 5, 2025Supported digital marketing activities including Google Ads, email marketing, and social media campaigns. Maintained CRM databases to support customer outreach and sales efforts. Assisted with event coordination and client communication to strengthen relationships and business growth.
Chef de Partie at Glass Restaurant
March 1, 2021 - March 1, 2021Chef de Partie responsible for overseeing food preparation, ensuring high-quality dishes, kitchen safety, and efficient line service during shifts.
Chef de Partie at Gather & Gather at LinkedIn Dublin
June 1, 2020 - June 1, 2020Chef de Partie in hospitality operations, maintaining service standards, food preparation, and collaboration with kitchen and events teams.
Assistant Manager & Junior Compliance Officer at Press Up Group
December 1, 2019 - December 1, 2019Provided customer service support and oversaw compliance checks in hospitality settings, contributing to smooth operations and regulatory adherence.
Social Media & Digital Marketing Specialist at Kru Food
January 1, 2022 - PresentDeveloped and executed the social media strategy for Instagram and TikTok, increasing reach, engagement, and inbound customer leads. Planned, produced, and edited content including reels, product photos, stories, and promotional campaigns. Managed paid traffic initiatives (Google Ads & Meta Ads) to boost weekly sales and brand awareness. Updated WordPress pages and optimised blog content to improve SEO and user flow. Monitored analytics to guide content optimisation and weekly marketing decisions. Collaborated with designers to create brand-aligned visuals and marketing assets.
Marketing & Social Media Assistant at FatCow Smash Burgers
January 1, 2023 - PresentExecuted social media posts, stories, product launches, and promotional content. Supported paid media strategies through Google Ads and audience targeting. Managed CRM updates and customer communication processes. Assisted with digital campaigns for new product drops, menu changes, and peak-hour promotions. Worked with operations to align marketing messaging with service updates and customer experience.
Chef de Partie at Glass Restaurant
December 1, 2020 - March 1, 2021Hospitality role focused on kitchen operations, food safety, and ensuring quality and consistency of dishes.
Chef de Partie at Gather & Gather at LinkedIn
December 1, 2019 - June 1, 2020Culinary role supporting kitchen operations, food safety and quality.
Assistant Manager & Junior Compliance Officer at Press Up Group
June 1, 2018 - December 1, 2019Customer service and operational support while ensuring compliance with food safety and hospitality regulations.
Education
Bachelor's at Educational Group HOTEC
July 1, 2015 - July 31, 2015Bachelor's at PUC-SP
January 1, 2011 - December 31, 2011Bachelor’s at Grupo HOTEC
January 1, 2015 - July 1, 2015Bachelor’s at PUC-SP
January 1, 2011 - December 31, 2011Bachelor’s in Culinary Arts at Grupo HOTEC
January 11, 2030 - July 1, 2013Communication and Media Studies at PUC-SP
January 11, 2030 - January 1, 2011Bachelor’s in Culinary Arts at Grupo HOTEC
January 11, 2030 - January 1, 2013Communication & Media Studies at PUC-SP
January 11, 2030 - January 1, 2011Qualifications
Introduction to AI for Marketing
January 11, 2030 - July 15, 2025Practical AI with OpenAI Tools
January 11, 2030 - July 15, 2025Paid Media Strategy & Campaign Management
January 11, 2030 - July 15, 2025Performance Marketing Fundamentals
January 11, 2030 - July 15, 2025Advanced Media Buying & Traffic Management
January 11, 2030 - July 15, 2025Google Ads Search Certification
January 11, 2030 - July 15, 2025Google Ads Display Certification
January 11, 2030 - July 15, 2025Google Analytics for Beginners
January 11, 2030 - July 15, 2025Fundamentals of Digital Marketing
January 11, 2030 - July 15, 2025Meta Certified Digital Marketing Associate
January 11, 2030 - July 15, 2025Meta Certified Media Buying Professional
January 11, 2030 - July 15, 2025Meta Certified Creative Strategy Professional
January 11, 2030 - July 15, 2025SEO Fundamentals
January 11, 2030 - July 15, 2025Advanced SEO Strategies
January 11, 2030 - July 15, 2025Meta Certified Digital Marketing Associate – Meta Blueprint
January 1, 2022 - December 31, 2022Meta Certified Media Buying & Creative Strategy Professional – Meta Blueprint
January 1, 2022 - December 31, 2022Google Ads (Search & Display) – Google Skillshop
January 1, 2022 - December 31, 2022Google Analytics & Digital Marketing – Google Digital Garage
January 1, 2022 - December 31, 2022OpenAI: Practical AI with OpenAI Tools & AI for Marketing
January 1, 2023 - December 31, 2023Advanced Media Buying – Hotmart
January 1, 2023 - December 31, 2023SEO Fundamentals & Advanced Strategies – Google Digital Garage
January 1, 2022 - December 31, 2022Meta Certified Digital Marketing Associate – Meta Blueprint
January 11, 2030 - November 5, 2025Meta Certified Media Buying & Creative Strategy Professional – Meta Blueprint
January 11, 2030 - November 5, 2025Google Ads (Search & Display) – Google Skillshop
January 11, 2030 - November 5, 2025Google Analytics & Digital Marketing – Google Digital Garage
January 11, 2030 - November 5, 2025OpenAI: Practical AI with OpenAI Tools & AI for Marketing
January 11, 2030 - November 5, 2025Advanced Media Buying – Hotmart
January 11, 2030 - November 5, 2025SEO Fundamentals & Advanced Strategies – Google Digital Garage
January 11, 2030 - November 5, 2025Meta Certified Digital Marketing Associate – Meta Blueprint
January 11, 2030 - December 10, 2025Meta Certified Media Buying & Creative Strategy Professional – Meta Blueprint
January 11, 2030 - December 10, 2025Google Ads (Search & Display) – Google Skillshop
January 11, 2030 - December 10, 2025Google Analytics & Digital Marketing – Google Digital Garage
January 11, 2030 - December 10, 2025Practical AI for Marketing – OpenAI
January 11, 2030 - December 10, 2025Advanced Media Buying – Hotmart
January 11, 2030 - December 10, 2025SEO Fundamentals & Advanced Strategies – Google Digital
January 11, 2030 - December 10, 2025Industry Experience
Consumer Goods, Retail, Media & Entertainment, Travel & Hospitality, Non-Profit Organization, Other, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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