Roberto Castañeda

Available to hire

Strategic Brand, Communications & Business Advisor with extensive international experience driving organizational growth and strengthening market positioning across Europe, North America, and Latin America.

About

Strategic Brand, Communications & Business Advisor with extensive international experience driving organizational growth and strengthening market positioning across Europe, North America, and Latin America. Integrates strategy, creativity, and communications to build strong brands, enhance corporate reputation, and unlock new growth opportunities.

Known for combining strategic vision, creative leadership, and business acumen to create differentiation, relevance, and sustainable value in highly competitive markets, spanning corporate and institutional environments with leadership in branding, marketing, strategic communications, and organizational transformation.

  • Joined February 2026

Languages

  • Spanish; CastilianFluent
  • EnglishFluent
  • ItalianIntermediate

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Software & Internet
  • Retail
  • Professional Services
  • Consumer Goods
  • Real Estate & Construction
  • Telecommunications
  • Education

More experts in Madrid, Spain

Projects · 1

Work experience· 6 roles

Strategic Brand & Business Growth Advisor · Veraltia InternationalJan 2026 – Present · 11 mos

Advising leadership on brand positioning, strategic vision, and business growth for premium real estate assets by strengthening market presence, building strategic partnerships, and unlocking new commercial opportunities.

Brand Strategy & Business Development Lead · TW Creative – Madrid, SpainJan 2024 – Present · 2 yrs 11 mos

Leads brand strategy and marketing initiatives across European markets; develops integrated communication and marketing strategies for audience growth and market expansion; drives strategic partnerships and new business opportunities; leads multidisciplinary teams aligning creative vision, execution, and business objectives.

Director Creativo de Marca | Estratega de Comunicación & Marketing · TW Creative – Vancouver, CanadáJan 2010 – Jan 2023 · 13 yrs 1 mo

Dirigí la estrategia de marca y la visión creativa para clientes de los sectores lujo, moda, tecnología, turismo y sostenibilidad. Desarrollé narrativas de marca y campañas integradas orientadas a fortalecer el posicionamiento y la relevancia cultural. Incrementé el engagement mediante sistemas de comunicación estratégica y enfoques narrativos centrados en la audiencia. Lideré procesos de transformación de marca, redefiniendo identidad, tono y presencia digital. Gestioné equipos internacionales y operaciones multiculturales, aliando creatividad, comunicación y objetivos comerciales.

Fundador | Director Creativo Ejecutivo · Themeworks us – Miami / Nueva York, United StatesJan 2000 – Jan 2010 · 10 yrs 1 mo
Senior Creative Director · McCann WorldgroupJan 1998 – Dec 1999 · 2 yrs
Associate Creative Director · BBDO WorldwideJan 1990 – Dec 1998 · 9 yrs

Education

Master’s Degree – Global Digital Marketing · IM Digital Business School, Spain2025 – 2026
Master’s Degree – Digital Marketing & Project Management · IM Digital Business School, Spain2024 – 2025
Business Communication Studies · University of British Columbia, Canada2022
BFA – Advertising & Marketing · Universidad Jorge Tadeo Lozano, Colombia1985 – 1990

Certifications and awards

Guest university lecturer (Advertising & Branding)2030 – 2026
Jury member at advertising, creativity, and design festivals2030 – 2026
FIAP nominations and Silver Award2030 – 2026

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