I’m a Creative Director and Arts Branding Consultant with over 30 years’ experience across creative direction, brand identity, graphic design and production. I help organisations turn brand thinking into distinctive, commercially considered creative, from visual identities and campaigns through to apparel and merchandise. My experience spans concept development, art direction, print and digital design, apparel graphics and production-ready artwork, with practical knowledge of print, embroidery and garment decoration. I’m also Founder and Creative Director of The Printwear Company™, a specialist apparel systems business serving the performing arts sector. Available for freelance projects, creative direction and contract support.…

Robert Pharréll

5.0 (1 review)

I’m a Creative Director and Arts Branding Consultant with over 30 years’ experience across creative direction, brand identity, graphic design and production. I help organisations turn brand thinking into distinctive, commercially considered creative, from visual identities and campaigns through to apparel and merchandise. My experience spans concept development, art direction, print and digital design, apparel graphics and production-ready artwork, with practical knowledge of print, embroidery and garment decoration. I’m also Founder and Creative Director of The Printwear Company™, a specialist apparel systems business serving the performing arts sector. Available for freelance projects, creative direction and contract support.…

Available to hire

I’m a Creative Director and Arts Branding Consultant with over 30 years’ experience across creative direction, brand identity, graphic design and production.

I help organisations turn brand thinking into distinctive, commercially considered creative, from visual identities and campaigns through to apparel and merchandise.

My experience spans concept development, art direction, print and digital design, apparel graphics and production-ready artwork, with practical knowledge of print, embroidery and garment decoration.

I’m also Founder and Creative Director of The Printwear Company™, a specialist apparel systems business serving the performing arts sector.

Available for freelance projects, creative direction and contract support.

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Language

English
Fluent

Work Experience

Art Director | Multi-Brand Portfolio at United Beauty
February 6, 2023 - November 18, 2024
Sole Art Director across a multi-brand beauty portfolio, leading creative direction for product development, packaging and marketing campaigns across UK and international markets.
Art Director at Avon Cosmetics
February 1, 2021 - August 29, 2003
Art Director within a global beauty brand, leading visual development across fragrance and skincare categories while combining creative leadership with commercial accountability.
Founder & Creative Director at The Printwear Company™
November 4, 2019 - Present
Founder & Creative Director of a specialist creative and apparel company working across education, dance, performing arts and cultural organisations, combining creative direction with structured apparel delivery.
Design & Print Partner at AO Copy Ltd
February 5, 2018 - January 7, 2022
Provided brand-led print and digital communications for charities, non-profits and public-sector organisations, combining creative delivery with production management and client leadership.
Founder & Creative Director at Organised Confusion
April 4, 2002 - April 4, 2021
Founder and Creative Director of a specialist apparel and merchandise company helping organisations develop and manage brand-led apparel systems, merchandise and physical brand experiences.
Graphic Designer at Sterling Solutions
August 3, 1998 - January 29, 2021
Graphic Designer delivering integrated brand, marketing and print communications for education, blue-chip and public-sector clients within a multidisciplinary creative agency.
Graphic Designer at Opus Creative Marketing
August 4, 1997 - August 28, 1998
Graphic Designer within a multi-sector creative agency supporting brand development, integrated campaigns and commercial marketing communications for major organisations.

Education

HNC + DipHE Graphic Design at University of Northampton
October 1, 1997 - June 25, 1999
BA (Hons) Graphic Design & Illustration at North Oxfordshire School of Art & Design
October 4, 1999 - June 25, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Manufacturing, Media & Entertainment, Non-Profit Organization, Consumer Goods
    LW Fitness | Brand Identity & Apparel Collection
    Brand identity and apparel creative direction for LW Fitness, a dance fitness brand created by personal trainer and fitness coach Laura Waterson. Originally developed as an apparel collection for her dance fitness classes, the project grew into retail merchandise. I created the LW Fitness identity and translated it across performance apparel, embroidery and print, developing a cohesive visual system designed for both brand recognition and production.…
    LW Fitness | Apparel Identity & Production
    Brand identity and apparel creative direction for LW Fitness, a dance fitness brand created by personal trainer and fitness coach Laura Waterson. Originally developed as an apparel collection for her dance fitness classes, the project grew into retail merchandise. I created the LW Fitness identity and translated it across performance apparel, embroidery and print, developing a cohesive visual system designed for both brand recognition and production.…
    American School of Milan | Graduation Apparel
    Creative direction, apparel design and production for a premium graduation collection created for the American School of Milan’s Class of 2026. appareldesign merchadisedesign schoolbranding education…
    American School of Milan | Graduation Apparel
    Creative direction, apparel design and production for a premium graduation collection created for the American School of Milan’s Class of 2026. graphicdesigner branding designer logo…
    Graduate of the Arts | Graduation Apparel Collection
    Creative direction and apparel design for Graduate of the Arts, a contemporary graduation collection created for arts and creative students. I developed the collection concept, visual language, garment graphics and production-ready artwork, translating graduation culture into a distinctive, fashion-led merchandise system designed for real-world production.…
    Grosvenor Group | Corporate Brand Identity
    Creative direction and corporate identity development for Grosvenor Group, the UK’s largest independent contract leasing company. I developed a modern brand system spanning identity refinement, visual language, signage, vehicle graphics, digital communications, marketing collateral and branded apparel, creating greater consistency across customer touchpoints.…
    Grosvenor Group | Corporate Brand Identity
    Creative direction and corporate identity development for Grosvenor Group, the UK’s largest independent contract leasing company. I developed a modern brand system spanning identity refinement, visual language, signage, vehicle graphics, digital communications, marketing collateral and branded apparel, creating greater consistency across customer touchpoints.…
    WACA | Brand Identity & Apparel System
    Creative direction and brand identity development for WACA, a community organisation delivering programmes across leisure, education, business, wellbeing and youth support. I developed a scalable identity system spanning brand architecture, apparel, merchandise and printed communications, creating greater consistency across its programmes and public-facing activity.…
    WACA | Brand Identity & Apparel System
    Creative direction and brand identity development for WACA, a community organisation delivering programmes across leisure, education, business, wellbeing and youth support. I developed a scalable identity system spanning brand architecture, apparel, merchandise and printed communications, creating greater consistency across its programmes and public-facing activity.…
    International Waendel Walk | Event Apparel Identity System
    Creative direction and apparel identity development for one of the UK's largest international walking events, creating a production-ready system across garments, merchandise and event assets.…
    International Waendel Walk | Event Apparel Identity System
    Creative direction and apparel identity development for one of the UK's largest international walking events, creating a production-ready system across garments, merchandise and event assets.…