I’m a hands-on Creative Lead with 15+ years’ experience building and evolving brands across digital, campaigns and content. I’ve worked across in-house and freelance roles, leading creative for brands at different stages of growth, from shaping identity and direction through 
 to delivering high-volume, multi-channel output. My work sits at the intersection of brand, storytelling and execution, combining clear thinking with practical delivery. I’m as comfortable setting direction and mentoring teams as I am getting into the detail, refining layouts, directing shoots and making the work better.…

Rob Green

I’m a hands-on Creative Lead with 15+ years’ experience building and evolving brands across digital, campaigns and content. I’ve worked across in-house and freelance roles, leading creative for brands at different stages of growth, from shaping identity and direction through 
 to delivering high-volume, multi-channel output. My work sits at the intersection of brand, storytelling and execution, combining clear thinking with practical delivery. I’m as comfortable setting direction and mentoring teams as I am getting into the detail, refining layouts, directing shoots and making the work better.…

Available to hire

I’m a hands-on Creative Lead with 15+ years’ experience building and evolving brands across digital, campaigns and content.

I’ve worked across in-house and freelance roles, leading creative for brands at different stages of growth, from shaping identity and direction through
to delivering high-volume, multi-channel output.

My work sits at the intersection of brand, storytelling and execution, combining clear thinking with practical delivery.

I’m as comfortable setting direction and mentoring teams as I am getting into the detail, refining layouts, directing shoots and making the work better.

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Language

English
Fluent

Work Experience

Head of Creative (Contract) at ARTAH
March 1, 2026 - May 1, 2026
Established and rolled out a consistent brand system across all touchpoints, aligning creative output from website and e-commerce to retail and paid social. Led the creative direction of a premium wellness brand, delivering hands-on across campaigns, organic and performance content, and digital experiences. Partnered closely with the founder and cross-functional teams while leading and mentoring creative talent, elevating both the quality of output and overall brand perception in a competitive category.
Freelance Creative Lead at WOW! Drinks
November 1, 2025 - March 1, 2026
Senior Creative Leader with over 15 years of experience building and leading brands, campaigns, and teams across corporate, startup, and entrepreneurial contexts. Skilled at translating strategy into high-impact, visually distinctive work while mentoring and inspiring creative teams. Equally comfortable leading multi-disciplinary teams or executing hands-on design work across digital, print, packaging, and experiential touchpoints. Founded and led (alongside full-time roles) an international cycle racing team and brand, owning creative direction, brand strategy, and long-term growth from inception through to global competition. Built a distinctive and culturally relevant brand identity, growing a highly engaged audience and attracting sponsorship from leading global brands including Rapha, Bell, Giro, and others.
Creative Director & Founder at NLTCBMBC
September 1, 2012 - December 1, 2023
Led the end-to-end creative strategy and delivery of a full brand rebuild, taking a new drinks brand from concept to market launch in seven weeks against a fixed deadline. Defined the brand positioning and creative direction, personally designing the core brand system and translating strategy into hands-on execution across identity, content, and digital touchpoints. Acted as the senior creative partner to leadership and investors, while serving as the central hands-on creative lead across the business.
Group Creative Lead at Science in Sport
August 1, 2021 - October 1, 2025
Progressed from solo Digital Designer to Group Creative Lead, taking ownership of creative across SiS, PhD and PLC brands, with responsibility for brand direction, delivery, and team growth. Built and led a multi-disciplinary creative team, mentoring designers at different levels and managing freelance support, while remaining hands-on across key outputs. Led business-critical brand and product initiatives, including updated brand guidelines, end-to-end product launches, large-scale campaigns in partnership with M&C Saatchi, and the relaunch of the flagship website to elevate brand perception and drive conversion and subscription growth.
Senior Designer at Firebox
June 1, 2010 - August 1, 2021
Delivered end-to-end creative across products, campaigns, and digital, including the successful migration and redesign of the website to Shopify after multiple external agency attempts. Took on early leadership and mentoring responsibilities, supporting junior designers and freelancers while delivering best-selling products stocked by major retailers including Selfridges, Next, Joy, and Urban Outfitters.
Senior Designer at Leeds Metropolitan University Firebox
June 1, 2010 - August 1, 2021
Delivered end-to-end creative across products, campaigns, and digital, including the successful migration and redesign of the website to Shopify after multiple external agency attempts. Took on early leadership and mentoring responsibilities, supporting junior designers and freelancers while delivering best-selling products stocked by major retailers including Selfridges, Next, Joy, and Urban Outfitters.

Education

Bachelor of Arts at Leeds Metropolitan University
September 1, 2005 - May 31, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services
    ARTAH Brand Strategy and Realignment

    Refined and realigned the ARTAH brand to better reflect its premium positioning & evolving audience. Developed a clearer visual and strategic framework across typography, layout and messaging, creating
    a more cohesive identity. Built a scalable brand system that aligned creative output across website, paid media, email and social. Improved brand clarity and consistency across all touchpoints. Created a more consistent brand experience that supported growth across DTC and retail channels.

    See my portfolio for examples: https://www.twine.net/signin

    WOW! Drinks Relaunch

    Built a complete, scalable brand system from scratch in seven weeks, ready for immediate rollout. Defined a clear visual identity and design system across typography, colour and layout. Created a cohesive brand aligned to a new audience and positioning.

    Led end-to-end rollout of the new brand across website, social and campaign. Directed content production and the first brand shoot to establish a clear visual language. Established a flexible asset system to support launch and ongoing marketing. Delivered a complete brand launch on time, ready to scale. The brand was picked up by vendors and retailers within days of the rollout.

    See my portfolio for examples: https://www.twine.net/signin

    SiS Energy Oat Bar Design & Launch

    Led creative for the launch of a new Energy Oat Bar product, from concept through to campaign rollout. Designed packaging, visual identity and supporting campaign assets across digital, retail and social. Built a consistent launch system to support awareness and product education. Delivered a cohesive product launch across all key customer touchpoints, resulting in a successful market entry across digital, social and retail.

    View my projects on my portfolio here: https://www.twine.net/signin

    SiS Website Redesign

    Led the redesign of the Science in Sport website to better reflect the premium positioning of the brand. Defined a clearer visual system across layout, typography and content, improving consistency and usability across the site. Worked across UX and UI to better communicate product benefits and support conversion, including subscription journeys. Delivered a more cohesive and scalable digital experience aligned with brand and commercial goals.

    View my projects on my portfolio here: https://www.twine.net/signin

    NLTCBMBC Kit Design & Launch

    Designed and launched custom cycling kit as part of the wider NLTCBMBC brand. Developed a distinctive visual identity through bespoke patterns, typography and branding. Collaborated with partners including Rapha and Bell Helmets to deliver high-quality apparel production. Activated the launch across social channels, building engagement and strengthening the brand’s presence within the global cycling community.

    View the project on my portfolio here: https://www.twine.net/signin