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I'm a versatile strategist and creative, blending lateral thinking with a passion for storytelling and service. My work centers on strategic communication, leadership, and impactful marketing. I thrive on turning insights into creative, results-driven campaigns and helping brands resonate with diverse audiences across digital and real-world channels.…

Robyn Charles

Marketing Strategist, Brand Strategist, Content Strategist, +6

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I'm a versatile strategist and creative, blending lateral thinking with a passion for storytelling and service. My work centers on strategic communication, leadership, and impactful marketing. I thrive on turning insights into creative, results-driven campaigns and helping brands resonate with diverse audiences across digital and real-world channels.…

Available to hire

Lisbon, Portugal

I’m a versatile strategist and creative, blending lateral thinking with a passion for storytelling and service.

My work centers on strategic communication, leadership, and impactful marketing. I thrive on turning insights into creative, results-driven campaigns and helping brands resonate with diverse audiences across digital and real-world channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Afrikaans

Advanced

French

Advanced

Portuguese

Beginner

Work Experience

Account Manager & Strategist Intern at Carat

March 1, 2021 - March 1, 2021

Data analysis using Dentsu's Consumer Connection System (CCS). Strategy development for major brands (Moët Hennessy, Guinness, NIVEA, Elastoplast, Elasto Plast, Elastoplast). Produced qualitative videos for new client proposition, winning us H&M South Africa.

Paid Media Executive 2U / GetSmart at GetSmart

October 1, 2022 - October 1, 2022

Spearheaded campaign optimization through audience segmentation strategy in partnership with the Search and SEO teams, using Google Analytics and Tableau, leading to an increased ROI overall.

Small Business Founder at Party Pack Ltd

October 1, 2023 - October 1, 2023

Homeware, accessories, and merchandise, with emphasis on sustainability & community engagement. Managed supply chain and logistics, R&D, established marketing channels & negotiated vendor service agreements.

Social Media Analyst at Indie Campers

March 1, 2025 - March 1, 2025

Crafted and executed platform-specific social media strategies, while creating project funnels for campaigns. Managed content creation, scheduling, and optimisation. Analyse performance metrics to refine strategies. Create external brand communication assets.

Cultural Researcher & Archivist at PozI (Means Home)

June 1, 2025 - November 4, 2025

Amplify South African heritage & culture by elevating diverse voices. Research-driven feature mapping personal histories and current-day culture through interviews and multimedia. Cross-border partnerships with global platforms to create opportunities and expand SA creativity’s reach.

Marketing Strategist at Lead gen tic

April 1, 2025 - November 4, 2025

Team leadership & client management: Lead cross-functional pods and drive strategy reviews and stakeholder communication. Performance marketing & growth: Optimize funnels and budgets, craft growth roadmaps, and translate insights into campaigns with strong creative direction.

Account Manager & Strategist Intern at Carat

February 1, 2020 - March 2, 2021

Data analysis using dentsu's Customer Connection System (CCS). Strategy development for major brands (Moët Hennessy, Guinness, NIVEA, Elastoplast, Ev (unspecified)). Produced qualitative videos for new client proposition, contributing to a win with H&M South Africa.

Paid Media Executive 2 at U / GetSmart

April 2, 2021 - October 2, 2022

Spearheaded campaign optimization through audience segmentation strategies in partnership with the Search and SEO teams, using Google Analytics and Tableau, leading to an increased ROI overall.

Social Media Analyst at Indie Campers

September 1, 2024 - March 1, 2025

Crafted and executed platform-specific social media strategies, while creating project funnels for campaigns. Managed content creation, scheduling, and optimization. Analyzed performance metrics to refine strategies. Created external brand communications assets.

Founder at Party Pack Ltd

September 1, 2022 - October 2, 2023

Hardware, accessories, and merchandise with emphasis on sustainability and community engagement. Managed supply chain and logistics, R&D, established marketing channels & negotiated vendor service agreements.

Paid Media Executive 2 U at GetSmarter

April 1, 2021 - October 1, 2022

Spearheaded campaign optimization through audience segmentation strategies in partnership with the Search and SEO teams, using Google Analytics and Tableau, leading to an increased ROI overall.

Cultural Researcher & Archivist at Pozzi (Means Home)

June 1, 2025 - Present

Amplify South African heritage & culture by elevating diverse voices. Research-driven features map personal histories and current-day culture through interviews and multimedia. Cross-border partnerships with global platforms to create opportunities and expand SA creativity's reach.

Marketing Strategist at Independent / Freelance

April 1, 2025 - Present

Lead cross-functional pods and drive strategy reviews and stakeholder communication. Performance marketing & growth: Optimize funnels and budgets, craft growth roadmaps, and translate insights into campaigns with strong creative direction.