Client: Boquita, an Argentine brand of pet food inspired by Boca Juniors fans.
Project Description:
The main objective was to design and develop an attractive and functional landing page for Boquita that conveyed the brand’s unique identity, connected emotionally with users, and facilitated online purchases. Boquita combines football passion with a premium pet food offering, aiming to generate closeness, fun, and trust with its customers.
Creative Process:
Brand and Audience Analysis:
Understanding Boquita’s essence: a nod to Boca Juniors fans with a focus on healthy pet nutrition.
Researching digital habits and audience expectations to ensure relevance and effectiveness of the landing page.
Wireframing and Content Structure:
Defining key sections: hero banner, product presentation, benefits, testimonials, and clear calls-to-action.
Organizing information intuitively to guide users naturally toward conversion.
Visual Design:
Creating a graphic style aligned with Boquita’s identity, combining vibrant colors, friendly typography, and playful elements.
Developing icons and graphics that reflect care, fun, and love for pets.
Adapting the design for all digital formats, ensuring visual consistency and appeal on desktop and mobile.
Development and Optimization:
Responsive layout adaptable to different devices.
Integration of forms and strategic buttons to facilitate orders and inquiries.
UX optimization and load speed improvements to maximize user retention and conversion.
Expected Results:
A landing page that reflects Boquita’s personality and approachability, connecting with pet owners and football fans.
Increased digital visibility and online sales thanks to a clear, attractive, and functional user experience.
A solid foundation for future digital campaigns and brand expansion in e-commerce and social media.
Tools Used:
Figma, Adobe Photoshop, Illustrator, WordPress (or other web development platforms), UX/UI optimization, usability testing.
Value Added:
This project allowed the combination of creativity, brand strategy, and functional design, demonstrating how a well-thought-out visual identity can generate emotional connection, trust, and conversion, all within a friendly and engaging digital environment.
LandingPage UXUIDesign Branding VisualIdentity GraphicDesign PetBrand EcommerceDesign Figma…Client: Boquita, an Argentine brand of pet food inspired by Boca Juniors fans.
Project Description:
The main objective was to design and develop an attractive and functional landing page for Boquita that conveyed the brand’s unique identity, connected emotionally with users, and facilitated online purchases. Boquita combines football passion with a premium pet food offering, aiming to generate closeness, fun, and trust with its customers.
Creative Process:
Brand and Audience Analysis:
Understanding Boquita’s essence: a nod to Boca Juniors fans with a focus on healthy pet nutrition.
Researching digital habits and audience expectations to ensure relevance and effectiveness of the landing page.
Wireframing and Content Structure:
Defining key sections: hero banner, product presentation, benefits, testimonials, and clear calls-to-action.
Organizing information intuitively to guide users naturally toward conversion.
Visual Design:
Creating a graphic style aligned with Boquita’s identity, combining vibrant colors, friendly typography, and playful elements.
Developing icons and graphics that reflect care, fun, and love for pets.
Adapting the design for all digital formats, ensuring visual consistency and appeal on desktop and mobile.
Development and Optimization:
Responsive layout adaptable to different devices.
Integration of forms and strategic buttons to facilitate orders and inquiries.
UX optimization and load speed improvements to maximize user retention and conversion.
Expected Results:
A landing page that reflects Boquita’s personality and approachability, connecting with pet owners and football fans.
Increased digital visibility and online sales thanks to a clear, attractive, and functional user experience.
A solid foundation for future digital campaigns and brand expansion in e-commerce and social media.
Tools Used:
Figma, Adobe Photoshop, Illustrator, WordPress (or other web development platforms), UX/UI optimization, usability testing.
Value Added:
This project allowed the combination of creativity, brand strategy, and functional design, demonstrating how a well-thought-out visual identity can generate emotional connection, trust, and conversion, all within a friendly and engaging digital environment.
LandingPage UXUIDesign Branding VisualIdentity GraphicDesign PetBrand EcommerceDesign FigmaWW…