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I am a Senior Front-End Developer with over 10 years of experience in designing, developing, and optimizing web applications, specializing in CMS platforms such as Shopify, Magento, Coremedia, and WordPress. I focus on digital personalization, A/B testing, and user-centric UI/UX design to create seamless shopping experiences. I excel at leading teams, managing content migration projects, and implementing advanced analytics tools like GA4 and Contentsquare. I am passionate about leveraging AI to optimize user experiences and drive measurable business outcomes.…I am a Senior Front-End Developer with over 10 years of experience in designing, developing, and optimizing web applications, specializing in CMS platforms such as Shopify, Magento, Coremedia, and WordPress. I focus on digital personalization, A/B testing, and user-centric UI/UX design to create seamless shopping experiences. I excel at leading teams, managing content migration projects, and implementing advanced analytics tools like GA4 and Contentsquare. I am passionate about leveraging AI to optimize user experiences and drive measurable business outcomes.

Darsh Patel

Front-End Developer, Web Developer, UI Designer, +3

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I am a Senior Front-End Developer with over 10 years of experience in designing, developing, and optimizing web applications, specializing in CMS platforms such as Shopify, Magento, Coremedia, and WordPress. I focus on digital personalization, A/B testing, and user-centric UI/UX design to create seamless shopping experiences. I excel at leading teams, managing content migration projects, and implementing advanced analytics tools like GA4 and Contentsquare. I am passionate about leveraging AI to optimize user experiences and drive measurable business outcomes.…I am a Senior Front-End Developer with over 10 years of experience in designing, developing, and optimizing web applications, specializing in CMS platforms such as Shopify, Magento, Coremedia, and WordPress. I focus on digital personalization, A/B testing, and user-centric UI/UX design to create seamless shopping experiences. I excel at leading teams, managing content migration projects, and implementing advanced analytics tools like GA4 and Contentsquare. I am passionate about leveraging AI to optimize user experiences and drive measurable business outcomes.

Available to hire

I am a Senior Front-End Developer with over 10 years of experience in designing, developing, and optimizing web applications, specializing in CMS platforms such as Shopify, Magento, Coremedia, and WordPress. I focus on digital personalization, A/B testing, and user-centric UI/UX design to create seamless shopping experiences.

I excel at leading teams, managing content migration projects, and implementing advanced analytics tools like GA4 and Contentsquare. I am passionate about leveraging AI to optimize user experiences and drive measurable business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Sr. Front-End Developer (UI/UX) at EssilorLuxottica – VisionDirect

August 1, 2022 - June 2, 2025

Lead A/B testing and personalization efforts using Optimizely, Monetate, and Fresh Relevance. Manage day-to-day content updates and optimizations for VisionDirect and Lensbest sites. Oversee content migration from Magento to Coremedia for VisionDirect. Optimize digital content to enhance user engagement and improve conversion rates. Conduct UX/UI audits using Content Square / Adobe Analytics to enhance content strategy.

Freelancer at Self-Employed / Freelancer

January 1, 2021 - July 31, 2022

Developed and customized plugins for diverse clients. Built and maintained e-commerce and informational websites, ensuring user-friendly interfaces. Optimized WordPress site performance and speed to enhance user experience. Implemented advanced analytics tools for data-driven decision-making. Managed content migration and A/B testing to increase conversion rates.

Senior Web Developer at Adri IT Solutions

January 1, 2019 - December 31, 2020

Estimated projects and handled e-commerce integrations and customizations. Integrated third-party SMS, payment gateways, and developed plugins. Set up and customized Shopify and Magento stores.

Web Developer at Webmarketr

April 3, 2017 - December 31, 2018

Developed affiliate and blogging sites with custom solutions. Managed BigCommerce store and maintained WordPress sites. Performed cross-browser and responsive testing, along with e-commerce integrations.

Web Developer at Akshar SoftWeb

July 1, 2015 - January 31, 2017

Converted PSD to WordPress and customized themes and plugins. Developed custom WordPress themes and maintained websites. Created admin manuals, optimized site performance, and conducted crossbrowser testing.

PHP Developer at Interfacepro Webtech (P) Ltd

October 1, 2014 - April 30, 2015

Developed robust PHP/HTML sites and efficiently debugged code to ensure optimal performance.