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I’m a Senior Front-End Developer based in the United Kingdom with over 10 years of experience creating responsive, high-performing websites and digital experiences. I specialise in WordPress, Shopify, Magento, Webflow, HTML, CSS, JavaScript, React, PHP, and MySQL, with strong experience in e-commerce, CMS customisation, UI/UX improvements, analytics, A/B testing, and personalisation. What sets me apart is my ability to combine technical development with user experience and business thinking, helping clients build websites that not only look great but also perform well and support real growth.…I’m a Senior Front-End Developer based in the United Kingdom with over 10 years of experience creating responsive, high-performing websites and digital experiences. I specialise in WordPress, Shopify, Magento, Webflow, HTML, CSS, JavaScript, React, PHP, and MySQL, with strong experience in e-commerce, CMS customisation, UI/UX improvements, analytics, A/B testing, and personalisation. What sets me apart is my ability to combine technical development with user experience and business thinking, helping clients build websites that not only look great but also perform well and support real growth.

Darshit Patel

PRO

Front-End Developer, Web Developer, Conversion Rate Optimization Expert, +3

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I’m a Senior Front-End Developer based in the United Kingdom with over 10 years of experience creating responsive, high-performing websites and digital experiences. I specialise in WordPress, Shopify, Magento, Webflow, HTML, CSS, JavaScript, React, PHP, and MySQL, with strong experience in e-commerce, CMS customisation, UI/UX improvements, analytics, A/B testing, and personalisation. What sets me apart is my ability to combine technical development with user experience and business thinking, helping clients build websites that not only look great but also perform well and support real growth.…I’m a Senior Front-End Developer based in the United Kingdom with over 10 years of experience creating responsive, high-performing websites and digital experiences. I specialise in WordPress, Shopify, Magento, Webflow, HTML, CSS, JavaScript, React, PHP, and MySQL, with strong experience in e-commerce, CMS customisation, UI/UX improvements, analytics, A/B testing, and personalisation. What sets me apart is my ability to combine technical development with user experience and business thinking, helping clients build websites that not only look great but also perform well and support real growth.

Available to hire

United Kingdom

I’m a Senior Front-End Developer based in the United Kingdom with over 10 years of experience creating responsive, high-performing websites and digital experiences. I specialise in WordPress, Shopify, Magento, Webflow, HTML, CSS, JavaScript, React, PHP, and MySQL, with strong experience in e-commerce, CMS customisation, UI/UX improvements, analytics, A/B testing, and personalisation. What sets me apart is my ability to combine technical development with user experience and business thinking, helping clients build websites that not only look great but also perform well and support real growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Sr. Front-End Developer (UI/UX) at EssilorLuxottica – VisionDirect, London

August 1, 2022 - June 2, 2025

Led A/B testing and personalisation initiatives, managed content updates, supported Magento to Coremedia migration projects, and carried out UX/UI audits using Contentsquare and Adobe Analytics to improve user experience and conversions.

Freelancer at Freelancer

January 1, 2021 - July 31, 2022

Built and maintained e-commerce and informational websites, developed and customised plugins, improved WordPress performance, implemented analytics tools, and handled content migration and A/B testing projects for multiple clients.

Senior Web Developer at Adri IT Solutions, India

January 1, 2019 - December 31, 2020

Worked on e-commerce integrations and customisations, integrated payment gateways and SMS tools, and set up and customised Shopify and Magento stores.

Web Developer at Webmarketr, India

April 1, 2017 - December 31, 2018

Developed affiliate and blogging websites, managed BigCommerce and WordPress sites, and carried out responsive and cross-browser testing.

Web Developer at Akshar SoftWeb, India

July 1, 2015 - January 31, 2017

Converted PSD designs into responsive WordPress themes, customised plugins, and developed custom WordPress solutions.

PHP Developer at Interfacepro Webtech (P) Ltd, India

October 1, 2014 - April 30, 2015

Developed PHP and HTML websites and debugged code to maintain performance and reliability.

Freelancer at Freelancer

June 3, 2025 - Present