I am a visual communications professional with a passion for photography and videography. I translate client goals into compelling imagery and polished productions, from planning and shooting to color correction and post-production. I am proficient with the Adobe Creative Suite and have led design and media projects for educational, real estate, and industrial clients, including large-scale asset libraries and marketing campaigns. I also maintain a UAS drone license and have experience building web experiences using WordPress and customized UI/UX.…

Rocky Laber

I am a visual communications professional with a passion for photography and videography. I translate client goals into compelling imagery and polished productions, from planning and shooting to color correction and post-production. I am proficient with the Adobe Creative Suite and have led design and media projects for educational, real estate, and industrial clients, including large-scale asset libraries and marketing campaigns. I also maintain a UAS drone license and have experience building web experiences using WordPress and customized UI/UX.…

Available to hire

I am a visual communications professional with a passion for photography and videography. I translate client goals into compelling imagery and polished productions, from planning and shooting to color correction and post-production.

I am proficient with the Adobe Creative Suite and have led design and media projects for educational, real estate, and industrial clients, including large-scale asset libraries and marketing campaigns. I also maintain a UAS drone license and have experience building web experiences using WordPress and customized UI/UX.

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Work Experience

FREELANCE PHOTOGRAPHER / VIDEOGRAPHER at Rocky Laber Photography
November 22, 2025 - Present
Freelance consultancy offering photography, videography, and graphic design, specializing in portraiture, real estate, architecture.
MEDIA PRODUCER/PHOTOGRAPHER at Bigge Crane and Rigging Co.
February 28, 2020 - Present
Creative resource for one of the nation’s top companies specializing in construction equipment sales, rentals, and related services. Capture of photo and video assets to demonstrate the company’s offerings for use in marketing, social media, and training. Responsible for planning, shooting, editing, narration, and publishing. Manage extensive media archive and visual asset libraries, collaborating with department associates and colleagues across the US.
PRINCIPAL at DSD Interactive
November 22, 2025 - Present
PRINCIPAL at DSD Interactive
November 22, 1999 - February 21, 2016
Web development consultancy focusing on the production, design and delivery of websites and web applications employing customized WordPress installations. Responsible for all aspects of project/product development:, concept creation, original design, UI/UX development, production, sales, billing and customer relations.
Art Director at ATEL Capital Group
January 1, 2014 - November 23, 2025
In-house Creative Services resource for a major equipment leasing company. Created original design and artwork used in all business communications: web sites, multimedia presentations, and print collateral.
Lead Designer at ISL Consulting (Insight, Strategy & Logic, Inc.)
January 1, 2016 - November 23, 2025
Design lead for an established internet development company. Responsible for creating original design, artwork and code used in websites for clients including Fortune 1000 companies and startups.
Senior Designer/UI Manager at Score Learning, Inc.
January 1, 2016 - January 1, 2016
Design lead for online educational company. Created original design, artwork, and code used in distance learning platform. Major contributions to website re-branding and marketing materials, overseeing 4 employees.
Principal at DSD Interactive
January 1, 2001 - January 1, 2001
Web development consultancy focusing on the production, design and delivery of websites and web applications employing customized WordPress installations. Responsible for all aspects of project/product development, including concept creation, original design, UI/UX development, production, sales, billing and customer relations.
Media Producer/Photographer at Bigge Crane and Rigging Co.
January 1, 2000 - January 1, 2000
Creative resource for one of the nation’s top companies specializing in construction equipment sales, rentals, and related services. Capture of photo and video assets to demonstrate the company’s offerings for use in marketing, social media, and training. Responsible for planning, shooting, editing, narration, and publishing. Manage extensive media archive and visual asset libraries, collaborating with department associates and colleagues across the US.
Freelance Photographer and Videographer at Self-employed
January 1, 1999 - January 1, 1999
Freelance consultancy offering photography and videography, specializing in portraiture, real estate, architecture, and events.
Senior Designer/UI Manager at Score Learning, Inc.
January 1, 2014 - Present
Design lead for online educational company; created original design, artwork and code for the distance learning platform; contributed to website re-branding and marketing materials; supervised four employees.
Lead Designer at Insight, Strategy & Logic, Inc. (ISL Consulting)
January 1, 2016 - Present
Design lead for an established internet development company; created original design, artwork and code used in websites for clients including Fortune 1000 companies and startups.
Art Director at Atel Capital Group
January 1, 1994 - December 31, 1999
In-house Creative Services resource for a major equipment leasing company. Created original design and artwork used in all business communications: web sites, multimedia presentations, and print collateral.

Education

BFA at California College of Arts and Crafts
June 10, 1982 - November 22, 1984
at California College of Arts & Crafts
January 1, 1984 - November 23, 2025
at California College of Arts & Crafts
January 11, 2030 - January 1, 1984

Qualifications

FAA Part 107 UAS Licensed Drone Pilot
January 11, 2030 - November 23, 2025
FAA Part 107 UAS Licensed drone pilot
January 11, 2030 - December 4, 2025

Industry Experience

Media & Entertainment, Real Estate & Construction, Professional Services, Software & Internet, Education
    paper Zero Emission Crawler Crane at Data Center

    Conceived, shot and edited this video documenting the deployment of a modern electric crane.

    paper Tower Crane Installation in San Francisco

    Conceived, shot, edited and narrated this video documenting a challenging tower crane installation.