Improved key app features that help users monitor energy consumption, avoid unexpected costs, and manage contracts more easily. Led UX enhancements for the meter reader scanner by incorporating user feedback and implementing updates from a new SDK to create a more inclusive and intuitive experience. Designed and delivered the app’s new relocation feature, ensuring seamless cross-platform functionality and integration with EnBW’s Zuhause+ app. Focused on creating a consistent, user-centered experience that boosts clarity, accessibility, and overall functionality.

Developed UX concepts and accessibility-focused improvements for a government-related digital platform, making complex AI topics and data visualizations easier to understand for a broad audience. Collaborated closely with product teams and agencies to define requirements, conduct accessibility reviews, and deliver refined UI handoffs. Key contributions included redesigning the civic coding platform landing page, optimizing mobile data charts, improving search functionality, coordinating editorial workflows, creating flexible layout systems, and designing tools for an innovation workshop presented at re:publica conference.

Led a comprehensive UX audit of CARIAD’s existing website to identify design, content, and technical improvement opportunities. Developed a new landing-page concept, interactive modules, and a functional prototype to enhance user engagement and cross-page connectivity. Created a UX & UI content strategy aimed at prospective employees and investors, aligning closely with the established brand identity while showcasing CARIAD’s role in digital transformation within the VW Group. Designed a modern, minimalistic visual direction that integrates employee-branding elements and leverages bold brand accents for a cohesive, forward-looking interface.

In this project for Bosch, I served as the UX Designer responsible for redefining the digital experience of the SmartGrow Life product pages. My role centered on transforming an overloaded information structure into a clear, intuitive, and engaging user journey. I led a comprehensive UX audit, analyzing user behavior through Adobe Analytics and Mouseflow heatmaps to identify friction points and uncover opportunities for improvement.

Working closely with the team, I applied design sprint methodologies to rapidly ideate, prototype, and validate new concepts. My focus was on crafting a user experience that balanced playfulness with cleanliness, while maintaining alignment with existing design system standards. I streamlined content to create easily scannable narratives, ensured consistency across layouts, and introduced delightful interactions to enhance overall usability.

Throughout the process, I guided both new and returning users toward purposeful actions, helping newcomers understand the product offering and encouraging existing customers to engage more deeply. By developing an animated prototype and conducting iterative user testing, I ensured that the final design solutions were not only visually refined but also grounded in real user feedback, ultimately elevating the SmartGrow customer experience.