Redesign Website Concept (CARIAD)

Led a comprehensive UX audit of CARIAD’s existing website to identify design, content, and technical improvement opportunities. Developed a new landing-page concept, interactive modules, and a functional prototype to enhance user engagement and cross-page connectivity. Created a UX & UI content strategy aimed at prospective employees and investors, aligning closely with the established brand identity while showcasing CARIAD’s role in digital transformation within the VW Group. Designed a modern, minimalistic visual direction that integrates employee-branding elements and leverages bold brand accents for a cohesive, forward-looking interface.