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Hi, I'm Rodanthi! I lead Rodata Strategy Lab, supporting small and medium-sized businesses with clear knowledge and practical insights to make more effective decisions. I turn their data into clear strategy, guide teams through accessible, straightforward analysis, and build simple tools that help businesses grow without long-term dependency.…

Rodanthi Damianaki

Marketing Strategist, Growth Marketer, Data Analyst, +3

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Hi, I'm Rodanthi! I lead Rodata Strategy Lab, supporting small and medium-sized businesses with clear knowledge and practical insights to make more effective decisions. I turn their data into clear strategy, guide teams through accessible, straightforward analysis, and build simple tools that help businesses grow without long-term dependency.…

Available to hire

Hi, I’m Rodanthi! I lead Rodata Strategy Lab, supporting small and medium-sized businesses with clear knowledge and practical insights to make more effective decisions. I turn their data into clear strategy, guide teams through accessible, straightforward analysis, and build simple tools that help businesses grow without long-term dependency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Greek, Modern

Advanced

Work Experience

Founder & Strategy Lead at Rodata Strategy Lab

December 1, 2025 - Present

Founded a data analytics and strategy consulting practice supporting SMBs with data-driven decision making. Led project-based analytics and strategy across performance and growth, turning business data into actionable insights via practical KPI frameworks and decision-support tools.

BI & Analytics Lead at Growth Shop LTD

September 1, 2025 - Present

Leading the build-out of the intelligence layer behind GSIQ by designing and building an end-to-end insight reporting product in Tableau across three layers— from high-level KPIs to performance drivers and deep-dive analytics— ensuring alignment between data visualization, usability, and business impact. Defined advanced KPIs (including Customer Lifetime Value per customer) and created a smart target-setting system that combines each client’s strategic vision with historical data to generate dynamic, data-driven targets.

Sr. Data Analytics & Insights Analyst at Skoutz

July 1, 2024 - August 1, 2025

Managed the full reporting lifecycle, from KPI definition and monitoring to data visualization and presentation, improving reporting accuracy and decision-making efficiency. Conducted strategic analyses and drove post-analysis for ad exposure impact, enabling A/B testing optimizations and revenue insights. Built scenario models and predictive insights to support new business initiatives.

Commercial Strategy & Performance Analyst at ITV plc

November 1, 2019 - August 1, 2021

Advanced Advertising Data & Analytics Team; analyzed the impact of ad exposure on key metrics (e.g., visits, sales), driving A/B testing optimizations. Produced in-depth reporting and insights to optimize revenue, and developed plans to test and improve ad product performance for advertiser outcomes. Built predictive insights using machine learning and supported data-driven recommendations.

Senior Data Analytics & Insights Analyst at Skroutz

July 1, 2024 - August 1, 2025

End-to-end reporting: Managed the full reporting life cycle, from KPI definition and monitoring to data visualization and presentation, enhancing reporting accuracy and decision-making efficiency. Strategic analysis: Evaluated commercial initiatives and experiments, using benchmarking and control groups to measure impact and drive data-driven decisions. Performance & scenario analysis: Conducted post-analysis on strategic actions and built scenario models to optimize unit economics and project B2B revenue growth. Tool development: Created advanced tools including ROI calculator, segmentation models, and advertising calendars; identified opportunities for commercial engagement.

Head of Data & Analytics at Growth Shop Ltd

September 1, 2025 - Present

Lead in the build-out of the intelligence layer behind GSIQ by designing and building an end-to-end insight reporting product in Tableau, structured across three layers—from high-level KPIs to performance drivers and deep-dive analytics. Ensured seamless alignment between data visualization, usability, and real business impact. Defined and implemented new advanced KPIs, including Customer Lifetime Value per customer and other complex metrics.

Advanced Advertising Data & Analytics Analyst at ITV plc

November 1, 2019 - August 1, 2021

Advanced Advertising Data & Analytics Team: analyzed the impact of ad exposures on key metrics (e.g., visits, sales), driving A/B testing optimizations. In-depth reporting, insights, and recommendations.

Growth Strategy & Insights Lead at Growth Shop Ltd

September 1, 2025 - Present

Led build-out of intelligence layer behind GSIQ, designing end-to-end insight reporting across three layers from high-level KPIs to KPI drivers and deep-dive analytics; defined and implemented advanced KPIs including Customer Lifetime Value; created smart targeting system; generated dynamic targets and led data-driven decision making.