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Hi, I'm Rodanthi! I lead Rodata Strategy Lab, supporting small and medium-sized businesses with clear knowledge and practical insights to make more effective decisions. I turn their data into clear strategy, guide teams through accessible, straightforward analysis, and build simple tools that help businesses grow without long-term dependency.…

Rodanthi Damianaki

Marketing Strategist, Growth Marketer, Data Analyst, +3

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Hi, I'm Rodanthi! I lead Rodata Strategy Lab, supporting small and medium-sized businesses with clear knowledge and practical insights to make more effective decisions. I turn their data into clear strategy, guide teams through accessible, straightforward analysis, and build simple tools that help businesses grow without long-term dependency.…

Available to hire

Hi, I’m Rodanthi! I lead Rodata Strategy Lab, supporting small and medium-sized businesses with clear knowledge and practical insights to make more effective decisions. I turn their data into clear strategy, guide teams through accessible, straightforward analysis, and build simple tools that help businesses grow without long-term dependency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Greek, Modern

Advanced

Work Experience

Founder & Strategy Lead at Rodata Strategy Lab

December 1, 2025 - Present

Founded a data analytics and strategy consulting practice supporting SMBs with data-driven decision making. Led project-based analytics and strategy across performance and growth, turning business data into actionable insights via practical KPI frameworks and decision-support tools.

Growth Strategy & Insights Lead at Growth Shop Ltd

September 1, 2025 - Present

Led build-out of intelligence layer behind GSIQ, designing end-to-end insight reporting across three layers from high-level KPIs to KPI drivers and deep-dive analytics; defined and implemented advanced KPIs including Customer Lifetime Value; created smart targeting system; generated dynamic targets and led data-driven decision making.

Head of Data & Analytics at Growth Shop Ltd

September 1, 2025 - Present

Lead in the build-out of the intelligence layer behind GSIQ by designing and building an end-to-end insight reporting product in Tableau, structured across three layers—from high-level KPIs to performance drivers and deep-dive analytics. Ensured seamless alignment between data visualization, usability, and real business impact. Defined and implemented new advanced KPIs, including Customer Lifetime Value per customer and other complex metrics.

BI & Analytics Lead at Growth Shop LTD

September 1, 2025 - Present

Leading the build-out of the intelligence layer behind GSIQ by designing and building an end-to-end insight reporting product in Tableau across three layers— from high-level KPIs to performance drivers and deep-dive analytics— ensuring alignment between data visualization, usability, and business impact. Defined advanced KPIs (including Customer Lifetime Value per customer) and created a smart target-setting system that combines each client’s strategic vision with historical data to generate dynamic, data-driven targets.

Senior Data Analytics & Insights Analyst at Skroutz

July 1, 2024 - August 1, 2025

End-to-end reporting: Managed the full reporting life cycle, from KPI definition and monitoring to data visualization and presentation, enhancing reporting accuracy and decision-making efficiency. Strategic analysis: Evaluated commercial initiatives and experiments, using benchmarking and control groups to measure impact and drive data-driven decisions. Performance & scenario analysis: Conducted post-analysis on strategic actions and built scenario models to optimize unit economics and project B2B revenue growth. Tool development: Created advanced tools including ROI calculator, segmentation models, and advertising calendars; identified opportunities for commercial engagement.

Sr. Data Analytics & Insights Analyst at Skoutz

July 1, 2024 - August 1, 2025

Managed the full reporting lifecycle, from KPI definition and monitoring to data visualization and presentation, improving reporting accuracy and decision-making efficiency. Conducted strategic analyses and drove post-analysis for ad exposure impact, enabling A/B testing optimizations and revenue insights. Built scenario models and predictive insights to support new business initiatives.

Advanced Advertising Data & Analytics Analyst at ITV plc

November 1, 2019 - August 1, 2021

Advanced Advertising Data & Analytics Team: analyzed the impact of ad exposures on key metrics (e.g., visits, sales), driving A/B testing optimizations. In-depth reporting, insights, and recommendations.

Commercial Strategy & Performance Analyst at ITV plc

November 1, 2019 - August 1, 2021

Advanced Advertising Data & Analytics Team; analyzed the impact of ad exposure on key metrics (e.g., visits, sales), driving A/B testing optimizations. Produced in-depth reporting and insights to optimize revenue, and developed plans to test and improve ad product performance for advertiser outcomes. Built predictive insights using machine learning and supported data-driven recommendations.