Hi, I'm Rodrigo Storino Alves, a Digital Marketing Strategist with over 15 years of international experience. I've had the pleasure of helping B2B and B2C companies drive growth and sales through data-driven marketing, digital strategy, lead generation and content creation. I’m passionate about developing multi-channel campaigns and optimizing customer journeys to deliver measurable results. I’m skilled in managing remote teams and collaborating across design and planning to produce trend-driven campaigns. Fluent in English and Portuguese, with working knowledge of French, I’m always adapting to diverse markets and business needs. I love helping businesses tell their stories and grow their online presence in meaningful ways.

Rodrigo Alves

Hi, I'm Rodrigo Storino Alves, a Digital Marketing Strategist with over 15 years of international experience. I've had the pleasure of helping B2B and B2C companies drive growth and sales through data-driven marketing, digital strategy, lead generation and content creation. I’m passionate about developing multi-channel campaigns and optimizing customer journeys to deliver measurable results. I’m skilled in managing remote teams and collaborating across design and planning to produce trend-driven campaigns. Fluent in English and Portuguese, with working knowledge of French, I’m always adapting to diverse markets and business needs. I love helping businesses tell their stories and grow their online presence in meaningful ways.

Available to hire

Hi, I’m Rodrigo Storino Alves, a Digital Marketing Strategist with over 15 years of international experience. I’ve had the pleasure of helping B2B and B2C companies drive growth and sales through data-driven marketing, digital strategy, lead generation and content creation. I’m passionate about developing multi-channel campaigns and optimizing customer journeys to deliver measurable results.

I’m skilled in managing remote teams and collaborating across design and planning to produce trend-driven campaigns. Fluent in English and Portuguese, with working knowledge of French, I’m always adapting to diverse markets and business needs. I love helping businesses tell their stories and grow their online presence in meaningful ways.

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Language

Portuguese
Fluent
English
Fluent
French
Intermediate

Work Experience

Digital Marketing Strategist at Banana Brasil
January 1, 2025 - Present
Manage client relationships, supporting strategy definition and campaign adjustments. Develop and execute digital marketing strategies for Instagram and internal communications. Create, monitor, and optimize paid media campaigns focused on performance and ROI. Collaborate with design and planning teams to deliver integrated, trend-driven campaigns. Produce social media content and engagement strategies to drive organic growth. Analyze campaign performance and deliver insights to improve results in real time.
Marketing Consultant for Digital Products / Digital Strategist at Self-Employed
May 1, 2017 - Present
Manage digital strategies for companies, NGOs, and entrepreneurs. Lead SEO, paid media (Google, Meta), content marketing, and conversion funnel optimization. Define KPIs, analyze user behavior, and implement strategies to improve traffic and sales.
Sales and Business development advisor at Canada Without Borders
December 1, 2024 - July 25, 2025
Advised and built tailored study-abroad projects for 200+ clients. Lead generation, follow-ups, calls, CRM automation and Integration. Negotiated, closed online sales, and managed partnerships with 250+ Canadian institutions. Executed paid campaigns and improved SEO for lead generation.
Product Owner and Digital Strategist at Escola 24 Horas
May 1, 2017 - July 25, 2025
Led a team of 20 in developing online educational products, reaching 1M+ students. Managed digital projects, UX/UI, KPIs, SEO strategies, and A/B testing. Delivered value-added content for major companies and optimized product and marketing performance. Handled paid campaigns, analytics, reporting, and customer segmentation.
Content Creator and Web Writer at Escola 24 Horas
June 1, 2010 - July 25, 2025
Created and adapted educational content for web and mobile. Collaborated with educators and IT to develop interactive digital content. Supported UX/UI improvements through content design.
Communications Assistant at Embratel
December 1, 2007 - July 25, 2025
Created content for the internal education portal, including articles, press releases, and briefings. Developed internal communication campaigns based on employee feedback. Contributed to record intranet engagement for 3 consecutive years, helping Embratel rank among the Top 10 Best Companies to Work For in Brazil with direct recognition from employees.
Web Writer at Novica.com
June 1, 2004 - July 25, 2025
Managed product selection and negotiation for the Brazilian website. Coordinated press releases and artist bios to promote local products and talents. Maintained daily communication with international teams in English.
Hospitality/ Breakfast Team at Hilton Homewood Suites
August 1, 2024 - July 25, 2025
Provided high-level customer service in a fast-paced, multicultural environment. Collaborated on a special operation supporting Ukrainian refugees, enhancing problem-solving and adaptability under pressure. Managed guest breakfast check-ins and coordinated large group bookings to optimize hotel capacity.

Education

Bachelor at ESPM
January 1, 1999 - December 31, 2002
MBA at Fundação Getulio Vargas
January 1, 2008 - December 31, 2008

Qualifications

E-commerce and Online Business Management Diploma
January 1, 2022 - December 31, 2022

Industry Experience

Education, Retail, Non-Profit Organization, Travel & Hospitality