Hi, I'm Rodrigo, a multidisciplinary Senior Graphic Designer and Creative Director with over 20 years of experience helping brands communicate with clarity, beauty, and purpose. I've led high-impact creative initiatives for global names like L'Oréal, Pepsi, Amazon, and Discova, and collaborated with startups and agencies across the globe. I specialize in strategic design that aligns with business goals, supported by hands-on leadership and an empathetic, agile approach to teamwork.…

Rodrigo

Hi, I'm Rodrigo, a multidisciplinary Senior Graphic Designer and Creative Director with over 20 years of experience helping brands communicate with clarity, beauty, and purpose. I've led high-impact creative initiatives for global names like L'Oréal, Pepsi, Amazon, and Discova, and collaborated with startups and agencies across the globe. I specialize in strategic design that aligns with business goals, supported by hands-on leadership and an empathetic, agile approach to teamwork.…

Available to hire

Hi, I’m Rodrigo, a multidisciplinary Senior Graphic Designer and Creative Director with over 20 years of experience helping brands communicate with clarity, beauty, and purpose. I’ve led high-impact creative initiatives for global names like L’Oréal, Pepsi, Amazon, and Discova, and collaborated with startups and agencies across the globe. I specialize in strategic design that aligns with business goals, supported by hands-on leadership and an empathetic, agile approach to teamwork.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Creative Director at KeyLearning LLC
January 1, 2024 - June 6, 2024
Responsible for driving the creative vision for projects aligning with client objectives and company ethos, leading and inspiring the creative team, collaborating with clients for concept development, overseeing the entire creative process from conception to completion, ensuring brand consistency, fostering innovation within the team, ensuring quality assurance, and collaborating with sales and project teams.
Creative Director + Lead Graphic Designer at KeyLearning LLC
March 1, 2022 - January 1, 2024
Facilitated collaboration with internal teams addressing design needs, led creation of visual designs for e-learning assets, ensured execution and quality standards, maintained brand consistency, performed image retouching, monitored outsourced creative work, engaged in professional development, and supported e-learning projects.
Americas Head of Design at Discova
October 1, 2018 - December 31, 2023
Generated innovative design concepts for various print marketing materials, collaborated with international teams, provided operational support during production, ensured brand consistency, retouched images, monitored work quality of outsourced agencies, supported the team leader, and participated in ongoing training and upskilling initiatives.
Creative Director & Founder at ARTSOWL
August 1, 2016 - June 6, 2024
Led projects encompassing branding, graphic design, web UI/UX design, packaging, social media marketing, illustration, and multimedia. Crafted brand identities, created immersive digital experiences, oversaw packaging, executed social media strategies, illustrated artistic projects, told compelling multimedia stories, and nurtured a collaborative and innovative team environment.
Art Director & Co Founder at Habanero Blue
May 1, 2009 - August 1, 2016
Directed art direction and design focusing on new trends in corporate, advertising, and web design. Generated concepts and designs for diverse projects including signage, advertising materials, and branding. Led campaign planning and coordination, supported marketing and sales strategies, and managed print production.
Senior Graphic Designer (Corporate & E Business) at Olympus Tours
January 1, 2014 - December 31, 2015
Developed corporate design and image policies, planned national and international promotional campaigns, conducted research on new design trends applied to various promotional materials, collaborated with marketing for online and social media campaigns, and managed corporate and website images.
Art Director & Senior Graphic Designer at Istrid (Booth + Cam + Props)
January 1, 2013 - December 31, 2014
Led art direction and design focusing on new trends for online and offline sales ads, designed policy manuals and custom applications, managed on-ground activations, supported sales and operations, planned online campaigns and BTL activations, contributed to UX/UI for mobile applications, and managed social media campaigns for client brands.
Creative Director at KEYLEARNING LLC
January 1, 2024 - June 7, 2024
Driving the creative vision for projects, aligning with client objectives and company ethos. Leading and inspiring the creative team, collaborating with clients, overseeing creative processes from conception to completion, fostering innovation, ensuring quality assurance, and maintaining brand consistency.
Creative Director + Lead Graphic Designer at KEYLEARNING LLC
March 1, 2022 - January 1, 2024
Facilitated collaboration with internal teams, guided operational teams on design for E-learning materials, contributed to concept development, led design creation, ensured brand consistency and quality, applied image retouching, monitored outsourced creative work, engaged in professional development, and supported team leaders in various projects.
Americas Head of Design at DISCOVA
October 1, 2018 - December 31, 2023
Generated design concepts for print marketing collaterals across 14 countries. Collaborated with internal teams, advised operational teams on production, maintained brand consistency, performed image retouching, monitored outsourced agencies’ quality, participated in professional development, and stayed updated with industry trends.
Creative Director & Founder at ARTSOWL
August 1, 2016 - June 7, 2024
Led projects in Branding, Graphic Design, Web (UI/UX) Design, Packaging, Social Media Marketing, Illustration, and Multimedia. Specialized in brand experiences, strategic leadership, team building, and the creation of immersive visuals across multiple media.
Art Director & CO Founder at HABANERO BLUE
May 1, 2009 - August 1, 2016
Spearheaded art direction, explored new trends in corporate, advertising and web design, conceptualized various design projects, planned online and BTL campaigns, supported marketing and sales strategies, and managed production of printed materials.
Senior Graphic Designer (Corporate & E Business) at OLYMPUS TOURS
January 1, 2014 - December 31, 2015
Led corporate design and image development, planned promotional campaigns, researched design trends, collaborated closely with marketing to develop online and social media campaigns, and ensured cohesive corporate branding.
Art Director & Senior Graphic Designer at ISTRID (BOOTH + CAM + PROPS)
January 1, 2013 - December 31, 2014
Provided leadership in art direction and design, researched new design trends for sales advertisements, designed branded photo booths, managed ground activations, supported sales agents, and led online campaigns and UX/UI for mobile apps.
Corporative Design Manager at INTEGRA AGENCY 360
January 1, 2011 - December 31, 2013
Managed corporate design functions and contributed to agency projects.
Graphic Designer at TELETAXI & BIGSCREEN
January 1, 2011 - December 31, 2011
Graphic design work for projects at TELETAXI and BIGSCREEN.
Graphic Design Manager at PRECAUCION EXTREMA
January 1, 2009 - December 31, 2011
Managed graphic design department and projects.
Corporate Graphic Designer & Publicity at DJ SET
January 1, 2008 - December 31, 2011
Provided corporate graphic design and publicity work.
Graphic Designer & Printing at ICON PRINT
January 1, 2009 - December 31, 2010
Graphic design and printing services.
Art Director at CEROTREINTAIDOS 032
January 1, 2008 - December 31, 2009
Art direction responsibilities.
General Manager at GENTE CANCUN (Social Web)
January 1, 2007 - December 31, 2008
Managed social web operations.
Designer at GRUPO ICON PUBLICIDAD & MARKETING
January 1, 2007 - December 31, 2011
Design work for advertising and marketing projects.
PR Manager at GRUPO DADY (Daddy Rock & Daddy’O)
January 1, 2003 - December 31, 2008
Handled public relations management.
Graphic Designer at GRUPO PROFESIONAL GRAFICO
January 1, 2003 - December 31, 2004
Graphic design projects.
Graphic Designer at PROMOCION ESCOLAR ULSA CANCUN
January 1, 2002 - December 31, 2006
Graphic design responsibilities.
Modeling & Clay Molding at TALLER ARTESANAL CALA
January 1, 1999 - December 31, 2000
Worked in modeling and clay molding.
Aluminum Structures & Glass at ALUMINIOS HNOS. GARCIA
January 1, 1998 - December 31, 1999
Work on aluminum structures and glass installation.
Architecture Projects at ARQ. GARCIA BURGOS
January 1, 1997 - December 31, 1998
Involved in architecture projects.

Education

Bachelor in Graphic Design at ULSA Cancun
August 8, 2002 - July 28, 2006
Diplomat at Universidad Anahuac Cancun
January 1, 0000 - January 1, 0000
Bachelor's Degree at Universidad La Salle Cancun
January 1, 0000 - January 1, 0000
High School Diploma at Colegio Bachilleres 1 Cancun
January 1, 0000 - January 1, 0000
Diplomat at Universidad Anahuac Cancun
January 1, 2011 - June 23, 2025
Bachelor's Degree at Universidad La Salle Cancun
January 1, 2000 - December 31, 2004
High School Diploma at Colegio Bachilleres 1 Cancun
January 1, 1997 - December 31, 2000

Qualifications

Digital Marketing & Business
November 10, 2015 - February 10, 2016
Diplomat – Digital Marketing & Business
January 11, 2030 - June 23, 2025

Industry Experience

Professional Services, Travel & Hospitality, Media & Entertainment, Education, Retail, Consumer Goods
    uniE621 SAKURA SPA - MENU DESIGN
    Elegantly designed SPA services menu featuring a soothing layout, refined typography, and a cool color palette. This sales collateral beautifully presents the full range of treatments, ensuring an inviting and luxurious experience for customers while enhancing brand identity and engagement.…
    uniE621 SUMMER JAM
    Summer Jam is a high-energy basketball competition set in the heart of the Caribbean, Summer Jam brings the heat with a retro-inspired aesthetic, bold visuals, and electric vibes. I crafted the logo, branding, and marketing assets, blending vintage hoops culture with modern energy to capture the spirit of the game. From eye-catching designs to dynamic promotional materials, every detail fuels the hype of this adrenaline-packed event. Game on! 🏀🎨⚡…
    uniE621 STELLA DI MARE
    STELLA DI MARE Pizza Bistro is a brand concept that combines a Mediterranean atmosphere with the Caribbean Sea, offers incredible gourmet pastas and handmade pizzas made in a traditional wood fired oven whose main ingredients are exclusive seafood, under a stellar mantle next to the lagoon.…
    uniE621 ORZ PROYECTOS
    Redesign of commercial Brand - ORZ PROYECTOS is an elegant and versatile integral brand that offers management of diverse services.…
    uniE621 MEXXTREMO ADVENTURES
    The Client Goal was to create a Kick-ass logo for a Mexican Eco - Off Road adventures with explosive punch, and also a fierce branding for a 10th Anniversary rocking new stationery, apparel & a bad-ass advertising.…
    uniE621 BE PUNTA ALLEN
    Caribbean Brand Identity & Apparel Design 🌊🏝️ For this project, I developed a logo and full branding identity for a local Caribbean brand inspired by the marine and beach lifestyle of Punta Allen. The brand was created with a mission to support local communities, blending authentic coastal aesthetics with a modern, fresh appeal. The branding features a cool, breezy color palette inspired by the ocean, sandy shores, and tropical sunsets, combined with handcrafted illustrations that reflect the vibrant marine life and local culture. Additionally, I designed unique illustrations for apparel, incorporating playful yet stylish motifs that celebrate the region’s rich biodiversity and relaxed island spirit. This project was not just about design—it was about creating a visual identity with purpose, capturing the soul of Punta Allen while helping a local business thrive and connect with its audience. 🌊🐚✨…
    uniE621 KUUK SOJOUNS
    KUUK: It is a palindrome (from the Greek palin dromein, to go back) It represents constant rebirth or renewal. SOJOURNS: They represent short-term or vacation residence stays. KUUK+SOJOURNS It is a brand that manages residences in a tropical destination, helping its guests to relax and renew their good attitude, energy, health, and well-being through the rest and attention provided by its Caribbean locations, focused on providing an experience that reaches their hearts and thus ensuring that they visit their stays continuously for a short time.…