Hi, I'm Rodrigo, a multidisciplinary Senior Graphic Designer and Creative Director with over 20 years of experience helping brands communicate with clarity, beauty, and purpose.
Hi, I’m Rodrigo, a multidisciplinary Senior Graphic Designer and Creative Director with over 20 years of experience helping brands communicate with clarity, beauty, and purpose. I’ve led high-impact creative initiatives for global names like L’Oréal, Pepsi, Amazon, and Discova, and collaborated with startups and agencies across the globe. I specialize in strategic design that aligns with business goals, supported by hands-on leadership and an empathetic, agile approach to teamwork.
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe Premiere Pro
UI
FigmaElegantly designed SPA services menu featuring a soothing layout, refined typography, and a cool color palette. This sales collateral beautifully presents the full range of treatments, ensuring an inviting and luxurious experience for customers while enhancing brand identity and engagement.
Summer Jam is a high-energy basketball competition set in the heart of the Caribbean, Summer Jam brings the heat with a retro-inspired aesthetic, bold visuals, and electric vibes. I crafted the logo, branding, and marketing assets, blending vintage hoops culture with modern energy to capture the spirit of the game. From eye-catching designs to dynamic promotional materials, every detail fuels the hype of this adrenaline-packed event. Game on! 🏀🎨⚡
STELLA DI MARE Pizza Bistro is a brand concept that combines a Mediterranean atmosphere with the Caribbean Sea, offers incredible gourmet pastas and handmade pizzas made in a traditional wood fired oven whose main ingredients are exclusive seafood, under a stellar mantle next to the lagoon.
Redesign of commercial Brand - ORZ PROYECTOS is an elegant and versatile integral brand that offers management of diverse services.
The Client Goal was to create a Kick-ass logo for a Mexican Eco - Off Road adventures with explosive punch, and also a fierce branding for a 10th Anniversary rocking new stationery, apparel & a bad-ass advertising.
Caribbean Brand Identity & Apparel Design 🌊🏝️ For this project, I developed a logo and full branding identity for a local Caribbean brand inspired by the marine and beach lifestyle of Punta Allen. The brand was created with a mission to support local communities, blending authentic coastal aesthetics with a modern, fresh appeal. The branding features a cool, breezy color palette inspired by the ocean, sandy shores, and tropical sunsets, combined with handcrafted illustrations that reflect the vibrant marine life and local culture. Additionally, I designed unique illustrations for apparel, incorporating playful yet stylish motifs that celebrate the region’s rich biodiversity and relaxed island spirit. This project was not just about design—it was about creating a visual identity with purpose, capturing the soul of Punta Allen while helping a local business thrive and connect with its audience. 🌊🐚✨
KUUK: It is a palindrome (from the Greek palin dromein, to go back) It represents constant rebirth or renewal. SOJOURNS: They represent short-term or vacation residence stays. KUUK+SOJOURNS It is a brand that manages residences in a tropical destination, helping its guests to relax and renew their good attitude, energy, health, and well-being through the rest and attention provided by its Caribbean locations, focused on providing an experience that reaches their hearts and thus ensuring that they visit their stays continuously for a short time.
Driving the creative vision for projects, aligning with client objectives and company ethos. Leading and inspiring the creative team, collaborating with clients, overseeing creative processes from conception to completion, fostering innovation, ensuring quality assurance, and maintaining brand consistency.
Responsible for driving the creative vision for projects aligning with client objectives and company ethos, leading and inspiring the creative team, collaborating with clients for concept development, overseeing the entire creative process from conception to completion, ensuring brand consistency, fostering innovation within the team, ensuring quality assurance, and collaborating with sales and project teams.
Facilitated collaboration with internal teams, guided operational teams on design for E-learning materials, contributed to concept development, led design creation, ensured brand consistency and quality, applied image retouching, monitored outsourced creative work, engaged in professional development, and supported team leaders in various projects.
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