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I'm a composer and creative director with 7+ years of self-taught and academic studies in music composition and harmony. This year I published a set of 14 original instrumental tracks under my personal project, LIRA. I also have 3+ years of experience in business development, content strategy, and data analysis, which helped grow LIRA’s brand to a community of 1.3K+ followers on Instagram.…

Rodrigo Pacheco

PRO

Composer, Music Producer, Creative Director, +2

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I'm a composer and creative director with 7+ years of self-taught and academic studies in music composition and harmony. This year I published a set of 14 original instrumental tracks under my personal project, LIRA. I also have 3+ years of experience in business development, content strategy, and data analysis, which helped grow LIRA’s brand to a community of 1.3K+ followers on Instagram.…

Available to hire

Bogota, Colombia

I’m a composer and creative director with 7+ years of self-taught and academic studies in music composition and harmony.

This year I published a set of 14 original instrumental tracks under my personal project, LIRA. I also have 3+ years of experience in business development, content strategy, and data analysis, which helped grow LIRA’s brand to a community of 1.3K+ followers on Instagram.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Beginner

Work Experience

Founder, Music Composer and Creative Director at LIRA - Music Composition and Production Studio

July 1, 2025 - Present

Directed LIRA’s brand identity and creative vision, including concept, archetype, narrative voice, and visual style. Composed and produced a 14-track instrumental catalog for film, TV, and video games. Hired and collaborated with a mixing engineer to elevate audio quality. Developed and executed a digital marketing plan with clear objectives, audience segmentation, tactics, and KPIs. Designed and produced social media content using Adobe Illustrator, Canva, and CapCut. Monitored engagement metrics to evaluate content performance and inform strategic investment in paid media. Managed Meta Ads campaigns and optimized cost per visit and link clicks. Grew an online community to 1,300+ followers within the first four months of launch.

Music Composer at Freelance – Bogotá, Colombia

October 1, 2020 - Present

Composed and produced music for 3 projects by visual artist Juan Pablo Pacheco.

Business Development Consultant at Demand Inc - Sales Development & Marketing Agency

June 21, 2022 - November 19, 2025

Executed cold email outbound campaigns for 11 B2B tech companies in the US, driving top-of-funnel pipeline. Researched target segments using prospecting tools; managed and cleaned ~1,500 leads weekly in CRM. Built 120+ email outreach sequences with the copy team, aligning tone and messaging with target personas. Performed A/B testing and analyzed engagement using Google Sheets and SalesLoft to refine targeting and messaging. Closed high-ROI deals, including $500K from $14K spend (3,471% ROI) and $35–40K from $14K (150–185% ROI) in under 60 days.