I am a senior graphic designer with extensive experience delivering award-winning marketing campaigns and leading visual design from concept to production. I specialize in art direction and the integration of generative AI into creative workflows, driving 360º campaigns and strengthening brand positioning. I thrive in collaborative environments, guiding teams to deliver high-impact visuals that boost engagement and sales. I implement Generative AI into creative processes to boost efficiency and imagination, working with internal teams and external partners to develop campaigns for retail and digital channels. Fluent in Catalan, Spanish, and English, I enjoy turning complex ideas into clear, compelling visual narratives.…

Roger Montfort Castillo

I am a senior graphic designer with extensive experience delivering award-winning marketing campaigns and leading visual design from concept to production. I specialize in art direction and the integration of generative AI into creative workflows, driving 360º campaigns and strengthening brand positioning. I thrive in collaborative environments, guiding teams to deliver high-impact visuals that boost engagement and sales. I implement Generative AI into creative processes to boost efficiency and imagination, working with internal teams and external partners to develop campaigns for retail and digital channels. Fluent in Catalan, Spanish, and English, I enjoy turning complex ideas into clear, compelling visual narratives.…

Available to hire

I am a senior graphic designer with extensive experience delivering award-winning marketing campaigns and leading visual design from concept to production. I specialize in art direction and the integration of generative AI into creative workflows, driving 360º campaigns and strengthening brand positioning. I thrive in collaborative environments, guiding teams to deliver high-impact visuals that boost engagement and sales.

I implement Generative AI into creative processes to boost efficiency and imagination, working with internal teams and external partners to develop campaigns for retail and digital channels. Fluent in Catalan, Spanish, and English, I enjoy turning complex ideas into clear, compelling visual narratives.

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Skills

Experience Level

Language

Catalan; Valencian
Fluent
Spanish; Castilian
Fluent
English
Fluent

Work Experience

Freelance Designer at Various clients (Freelance)
January 1, 2025 - Present
Freelance design work for Abacus, Agrollavor, Cervelló Town Council, Guillermina Baeza, Instaltech, Kem- mon, U. E. Montgat, Pim Pam Foto, Semillas Batlle, Wiessman, Yarumo Studio, among others.
Art Director at Grup Ametller Origen
February 1, 2017 - January 31, 2025
Marketing and branding campaigns: art and conceptual direction of 360º campaigns. In charge of the team and collaboration with the marketing and communications department. Creation of internal materials. Achieved 21%-23% sales increase in Christmas campaigns (2020-2023). Integrated generative AI into the workflow.
Graphic Designer at Grup Ametller Origen
June 1, 2013 - January 31, 2017
Created the graphic system for communicating store openings, product launch campaigns for retail, motion graphics and campaign videos. Supervised outdoor advertising, press, POS, billboards and corporate audiovisual materials. Coordinated with internal teams, agencies and suppliers.
Graphic Designer at Santa&Cole
May 1, 2012 - May 31, 2013
Launched product campaigns, produced materials for trade fairs and digital pieces for XXSS and the website.
Graphic Designer at Gagnetwork
November 1, 2006 - March 31, 2012
Visual identity and advertising materials. Development of materials for institutional clients and pharmaceutical companies.
Graphic Designer at Novartis
January 1, 2006 - September 30, 2006
Presentations and storytelling for product presentations. Creation of graphics and animations.
Junior Graphic Designer at Mucho, scp.
January 1, 2004 - July 31, 2005
Supported visual identity projects, editorial and creative conceptualisation for clients such as FAD and ACDE (Arts Directors Club of Europe).

Education

Postgraduate Degree in Motion Design at IL3 Institute of Continuing Education, UAB
October 1, 2017 - June 1, 2018
Postgraduate Degree in Advanced Illustration at BAU School
October 1, 2005 - March 1, 2006
Bachelor’s Degree in Design at Eina, Escola de Disseny i Arti, UAB
October 1, 2000 - June 1, 2005

Qualifications

Generative AI for Creative Professionals: Applications to Product, Fashion and Marketing
January 11, 2030 - December 29, 2025

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Education

Skills

Experience Level