Rohit Kumar

Launched NuActiv Foods, a health mix brand, owning end-to-end execution including market research, product development, testing, branding, packaging, licensing, procurement, production, eCommerce listing, sales, dispatch, and logistics. Executed go-to-market strategy and product launch in September, managing pricing, positioning, vendor coordination, inventory, and fulfilment. Provided freelance marketing support to EU-based sports companies, contributing to campaign planning, digital execution, and performance optimisation. Ran performance marketing lead-generation campaigns for a UAE-based education business with a monthly spend of AED 5,000, achieving an average CPL of AED 35 (~140+ leads/month). Led campaigns end-to-end covering strategy, execution, optimisation, tracking, and reporting, using AI tools for content and workflow acceleration.

Owned the annual demand generation, webinar, and partner marketing roadmap across multiple regions, aligning GTM priorities with revenue targets, renewals, and business objectives. Accountable for >250K annual marketing-sourced pipeline, revenue contribution, and forecast visibility through CRM-driven reporting, attribution, and funnel analysis. Drove email-led lifecycle and renewal campaigns that increased subscription renewals in a single quarter, contributing to >1.1M in total company revenue. Defined and operationalised MQL and SQL frameworks in collaboration with sales leadership, improving lead quality, conversion rates, and pipeline velocity. Presented campaign performance, pipeline impact, and growth insights to leadership using dashboards, performance analytics, and executive-ready reporting.

Held end-to-end ownership of digital marketing initiatives from strategy definition to execution, optimisation, and monthly performance reporting. Translated client objectives into measurable KPIs, media plans, and growth strategies across multiple brands and platforms. Managed 15L+ annual paid media budgets and multi-brand campaigns, optimising weekly for ROI and performance. Coordinated designers, creators, influencers, and partners to deliver multi-brand campaigns at scale. Built a repeatable content-production engine and led performance-driving campaigns including email, influencer, and social channels.