I am Rohit Kumar, a Marketing Manager with 6+ years of experience driving revenue growth in both B2B and B2C contexts. I specialize in demand generation, performance marketing, brand strategy, and go-to-market execution, and I own marketing-sourced pipeline and revenue. I have led full-funnel strategies, optimized CRM and marketing automation, and managed multi-region campaigns across Europe, the UK, the Middle East, and India, delivering measurable business impact through data-driven insights. I thrive in cross-functional environments, partnering with sales, product, and channel ecosystems to influence outcomes. My leadership combines strategic planning with hands-on execution, building scalable programs, improving lead quality and velocity, and communicating results to leadership with executive-ready dashboards and reports.…

Rohit Kumar

I am Rohit Kumar, a Marketing Manager with 6+ years of experience driving revenue growth in both B2B and B2C contexts. I specialize in demand generation, performance marketing, brand strategy, and go-to-market execution, and I own marketing-sourced pipeline and revenue. I have led full-funnel strategies, optimized CRM and marketing automation, and managed multi-region campaigns across Europe, the UK, the Middle East, and India, delivering measurable business impact through data-driven insights. I thrive in cross-functional environments, partnering with sales, product, and channel ecosystems to influence outcomes. My leadership combines strategic planning with hands-on execution, building scalable programs, improving lead quality and velocity, and communicating results to leadership with executive-ready dashboards and reports.…

Available to hire

I am Rohit Kumar, a Marketing Manager with 6+ years of experience driving revenue growth in both B2B and B2C contexts. I specialize in demand generation, performance marketing, brand strategy, and go-to-market execution, and I own marketing-sourced pipeline and revenue. I have led full-funnel strategies, optimized CRM and marketing automation, and managed multi-region campaigns across Europe, the UK, the Middle East, and India, delivering measurable business impact through data-driven insights.

I thrive in cross-functional environments, partnering with sales, product, and channel ecosystems to influence outcomes. My leadership combines strategic planning with hands-on execution, building scalable programs, improving lead quality and velocity, and communicating results to leadership with executive-ready dashboards and reports.

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Skills

Experience Level

Language

English
Fluent
French
Advanced
Tamil
Fluent
Hindi
Beginner

Work Experience

Marketing & Business Operations Consultant at Self-Employed
March 1, 2025 - Present
Launched NuActiv Foods, a health mix brand, owning end-to-end execution including market research, product development, testing, branding, packaging, licensing, procurement, production, eCommerce listing, sales, dispatch, and logistics. Executed go-to-market strategy and product launch in September, managing pricing, positioning, vendor coordination, inventory, and fulfilment. Provided freelance marketing support to EU-based sports companies, contributing to campaign planning, digital execution, and performance optimisation. Ran performance marketing lead-generation campaigns for a UAE-based education business with a monthly spend of AED 5,000, achieving an average CPL of AED 35 (~140+ leads/month). Led campaigns end-to-end covering strategy, execution, optimisation, tracking, and reporting, using AI tools for content and workflow acceleration.
Marketing Manager at Weblib
May 1, 2024 - February 1, 2025
Owned the annual demand generation, webinar, and partner marketing roadmap across multiple regions, aligning GTM priorities with revenue targets, renewals, and business objectives. Accountable for >250K annual marketing-sourced pipeline, revenue contribution, and forecast visibility through CRM-driven reporting, attribution, and funnel analysis. Drove email-led lifecycle and renewal campaigns that increased subscription renewals in a single quarter, contributing to >1.1M in total company revenue. Defined and operationalised MQL and SQL frameworks in collaboration with sales leadership, improving lead quality, conversion rates, and pipeline velocity. Presented campaign performance, pipeline impact, and growth insights to leadership using dashboards, performance analytics, and executive-ready reporting.
Digital Marketing Manager at Growvy
February 1, 2022 - April 1, 2024
Held end-to-end ownership of digital marketing initiatives from strategy definition to execution, optimisation, and monthly performance reporting. Translated client objectives into measurable KPIs, media plans, and growth strategies across multiple brands and platforms. Managed 15L+ annual paid media budgets and multi-brand campaigns, optimising weekly for ROI and performance. Coordinated designers, creators, influencers, and partners to deliver multi-brand campaigns at scale. Built a repeatable content-production engine and led performance-driving campaigns including email, influencer, and social channels.
Video Editor / Social Media Executive / Marketing Project Manager at Growvy
May 1, 2019 - March 1, 2021
Acted as primary owner for marketing delivery and execution quality, overseeing a cross-functional team, KPI tracking, and weekly performance reviews. Scaled client social presence from zero to 150K+ organic impressions, developed a repeatable content engine, and drove community-driven campaigns with measurable outcomes. Enabled sales with pipeline-focused campaigns, assets, and buyer enablement.
Digital Marketing Executive at Moving Walls
April 1, 2021 - January 31, 2022
Planned, executed, and optimized email marketing campaigns to drive brand awareness and deals for outdoor advertising solutions. Managed end-to-end social media, delivering content strategy, creative planning, asset production, and multi-platform distribution. Led inbound marketing for an enterprise campaign, influencing a $1M+ revenue deal through content-led demand generation and buyer enablement. Executed SEO, content marketing, CRM automation, and lead nurturing programs to improve inbound visibility, pipeline velocity, and MQL quality. Enabled sales with pipeline-focused campaigns and assets aligned to buyer journeys and revenue objectives.
Video Editor at Growvy
May 1, 2019 - March 1, 2021
Acted as primary owner for marketing delivery and execution quality, leading a cross-functional team and improving KPI adherence. Scaled client social presence from zero to 150K+ organic impressions and built a repeatable video/content production engine. Led community-driven fundraising campaigns generating ~USD 300/day with trackable URLs and campaign-level attribution.
Social Media Executive at Growvy
May 1, 2019 - March 1, 2021
Owned end-to-end social media management and execution across X/Twitter, TikTok, Facebook, and other platforms. Drove brand engagement, follower growth, and multi-channel distribution. Collaborated with creators and partners to deliver scalable campaigns and multi-brand content.
Marketing Project Manager at Growvy
May 1, 2019 - March 1, 2021
Led cross-functional marketing delivery, mapping role KPIs, tracking performance, and ensuring milestone attainment for client campaigns. Improved team productivity by 60% through process improvements and quality control.

Education

B.Sc Visual Communication at SRM Institute of Science and Technology
April 19, 2019
Masters in Business Administration at Ecole de Management Leonard de Vinci
October 31, 2023
Master of Business Administration at EMLV Business School
October 1, 2022 - November 1, 2023
B.Sc. Visual Communication at SRM Institute of Science & Technology
June 1, 2016 - April 1, 2019
Master's in Business Administration at EMLV Business School
October 1, 2022 - November 1, 2023
B.Sc. Visual Communication at SRM Institute of Science & Technology
June 1, 2016 - April 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Gaming, Manufacturing, Professional Services, Software & Internet, Consumer Goods, Education, Retail, Transportation & Logistics

Skills

Experience Level