Rohini Raj Rajan

● Founded and led product design for a 0-to-1 gamified fitness startup, achieving 1,000+ downloads within 6 months and recognition as ”Top 10 Fitness Startups 2023” by Silicon India Startup City Magazine. ● Drove 74% user re-engagement through designing gamification mechanics using the Octalysis behavioral framework. ● Validated product-market fit through research and secured incubation at IIM Lucknow’s Enterprise Incubation Centre.

● Increased resource discovery from 58% to 98% during usability testing by redesigning CACNY’s membership portal for 200+ school counselors, leveraging AI prototyping tools for rapid iteration and functional prototype development. ● Delivered 4 prioritized navigation and UI recommendations projected to reduce bounce rate by 50% on MET Museum’s events page through heuristic evaluation and user feedback analysis. ● Audited WCAG 2.1/2.2 compliance for the Wikipedia Android app, identifying 36 accessibility violations and designing a remediation roadmap as part of a structured partnership with the Wikimedia Foundation. ● Developed 3 stakeholder-approved product concepts through ethnographic UX research (diary studies, contextual inquiry) for Toyota Woven City innovation community.

• Increased platform adoption by 40% over 2 years by leading end-to-end product design for government SaaS products serving 2M+ education leaders across India, while managing 3 junior designers. • Reduced support ticket volume by 50% by establishing UX writing standards, streamlining UX Design Process, and launching self-service Help Center with contextual guidance for users. • Reduced design-to-development cycle from 4 weeks to 2 weeks by building scalable design system with reusable component library and standardizing handoff workflows. • Shipped production-ready designs and functional prototypes for 2 national-level digital products through Agile collaboration with cross-functional product and engineering teams.