I’m Rocío Ledesma, a Creative Lead specialized in architecture and experiential design. I develop projects from concept to execution, merging spatial strategy, branding, and narrative to create immersive retail, hospitality, and temporary environments that connect with people from the very first moment. With over 10 years of experience across interiors and ephemeral architecture, I translate brand identities into tangible spatial experiences. My work bridges vision and implementation, shaping the creative direction, developing it in 3D, and ensuring it materializes coherently on site. I thrive in fast-paced creative contexts where autonomy, clarity, and strong visual thinking are essential. I’m drawn to complex briefs and multidisciplinary collaboration, especially when storytelling, detail, and feasibility must align seamlessly. I’m particularly interested in projects that operate at the intersection of brand, space, and emotion, environments that are immersive, intentional, and commercially intelligent.…I’m Rocío Ledesma, a Creative Lead specialized in architecture and experiential design. I develop projects from concept to execution, merging spatial strategy, branding, and narrative to create immersive retail, hospitality, and temporary environments that connect with people from the very first moment. With over 10 years of experience across interiors and ephemeral architecture, I translate brand identities into tangible spatial experiences. My work bridges vision and implementation, shaping the creative direction, developing it in 3D, and ensuring it materializes coherently on site. I thrive in fast-paced creative contexts where autonomy, clarity, and strong visual thinking are essential. I’m drawn to complex briefs and multidisciplinary collaboration, especially when storytelling, detail, and feasibility must align seamlessly. I’m particularly interested in projects that operate at the intersection of brand, space, and emotion, environments that are immersive, intentional, and commercially intelligent.WWWW…